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Brand story: Building on principles
How to create key visual for
your company profile?
Inspired from Golden Horn bridge de...
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How to create profile's key visual?

Key visuals show graphic elements, but they also communicate an identity and tell a story. That is why they usually have more dynamism than logos or other designs, and some of them look like movie posters. But even though key visuals look like posters or ads, they are an internal tool for the agency and not for being shown to the public.

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How to create profile's key visual?

  1. 1. Brand story: Building on principles How to create key visual for your company profile? Inspired from Golden Horn bridge design. The icon demonstrate how a strong brand image can lead to interesting creative possibilities. The profile spreads demonstrate how a strong brand slogan can lead to interesting creative possibilities.. Brand positioning line: Building on principles. Strategy Made Visible® Concept: The bridge depicted is from a design by Leonardo Da Vinci. Project: Company profile Briefing: Building on principles.

Key visuals show graphic elements, but they also communicate an identity and tell a story. That is why they usually have more dynamism than logos or other designs, and some of them look like movie posters. But even though key visuals look like posters or ads, they are an internal tool for the agency and not for being shown to the public.

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