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Brand Shape™

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The Brand Shape™ is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.

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Brand Shape™

  1. 1. First Applications New Media Below the Line Consistent Vision, Positioning Consistent Personality Consistent Messages Consistent Tone of Voice Consistent Editorial Style Consistent Logo Usage Consistent Signature Usage Consistent Tagline Usage Consistent Typefaces Consistent Color Palette Consistent Style of Imagery Component Relationship BrandPlatform Logo/Namestyle DesignGuidelines Stationery BuildingsSignage CorporateBrochures WebArchitecture ContentStrategis CDandVideo SEO/SEM OOH SalesCollateral RecruitmentMaterial Benefits/HRMaterial ProductManuals/Inserts SalesKit DirectMail PrintPublications WebPublications AlwaysNever Brand Shape® can customize the tool to your brand applications, identity, or division/ product lines. Brand/IdentityElements “ Shape Brand Communications Development Toolkit

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