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It doesn’t matter if you are a single plumber with a truck or an organization that employees 100 plumbers, plumber SEO and marketing will be a crucial component for online visibility. Is it a building process? Yes, does it happen overnight? No. Even plumbers can execute certain marketing activities to help them succeed in the online space. Sitting around avoiding the internet because you don’t have the energy to get involved is not going to help you grow. The only thing it will do is push potential business over to your competition, is this something you want?