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+                   Brooks Brothers       Affluence                  Influence        Pottery Barn                       A...
+    Ralph Lauren
+    Ralph Lauren
+    Brooks Brothers
+    Brooks Brothers
+    J. Crew
+    J. Crew
+    Ann Taylor
+    Ann Taylor
+    Pottery Barn
+    Pottery Barn
+    Williams - Sonoma
+    Williams - Sonoma
+    Affluence Scale    Entry Level   Mid Tier   Luxury                  Elite                             * Same Parent C...
+    About       Photographed at the Biltmore Shopping Plaza       Known for tourist and affluent shopping       Phoeni...
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Stanford creativity assignment #2 alycia de mesa

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Stanford creativity assignment #2 alycia de mesa

  1. 1. + Brooks Brothers Affluence Influence Pottery Barn Ann Taylor Ralph Lauren Williams & Sonoma J. Crew Tiered Branding Paying Attention Assignment #2 | Crash Course In Creativity Stanford University, Tina Seelig Submitted by Alycia de Mesa
  2. 2. + Ralph Lauren
  3. 3. + Ralph Lauren
  4. 4. + Brooks Brothers
  5. 5. + Brooks Brothers
  6. 6. + J. Crew
  7. 7. + J. Crew
  8. 8. + Ann Taylor
  9. 9. + Ann Taylor
  10. 10. + Pottery Barn
  11. 11. + Pottery Barn
  12. 12. + Williams - Sonoma
  13. 13. + Williams - Sonoma
  14. 14. + Affluence Scale Entry Level Mid Tier Luxury Elite * Same Parent Company
  15. 15. + About  Photographed at the Biltmore Shopping Plaza  Known for tourist and affluent shopping  Phoenix, AZ, USA  29 Oct 2012

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