Chapter swarovski06

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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Chapter swarovski06

  1. 1. READ OUT LOUD THE STORY BEHIND- SWAROVSKI -MORE THAN JUST CRYSTAL JEWELRY
  2. 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  3. 3. While the fourth generation focuseson design and jewelry, the fifthgeneration is developing activities inthe new segments of beauty,perfume, lighting and architecture.”Swarovski‟s sales primarily take place
  4. 4. via the more than 2,000 Swarovskistores worldwide, of which Swarovskiowns more than half. Swarovski hasbeen successful in tying people to itsbrand since long before the arrival ofsocial media. Trough the Swarovski
  5. 5. Crystal Society, the more than350,000 members can order exclusivedesigns and remain up-to-date on thelatest news. Its first careful foray intosocial media proved to be animmediate success. Swarovski‟s
  6. 6. Facebook-page now has more than 1.5million members. “The Swarovski-brand and our products appeal to avery wide target group. Crystal elicitsemotions among those who wear itand inspires them to tell something
  7. 7. about their jewelry. This makesSwarovski a real „storytelling‟ brand.Whoever wears our jewelry is made oflight, just like our crystals.
  8. 8. - END OF RECORDING-

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