Chapter swarovski04

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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Chapter swarovski04

  1. 1. READ OUT LOUD THE STORY BEHIND- SWAROVSKI -MORE THAN JUST CRYSTAL JEWELRY
  2. 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  3. 3. In my opinion, many companiesthese days underestimate theinnovative power of their employees.Many don’t go much farther thanplacing a suggestion box in thecafeteria, which they occasionally
  4. 4. remember to empty. Swarovski’sapproach ensures that its employeesfeel taken seriously and stimulatesthem to continue submitting ideas onimprovements or for new products.Some of the ideas that originate from
  5. 5. within the company have led to thecreation of new companies that gobeyond merely producing crystalcomponents. For instance, Swarovskidevelops and produces grinding discs,road safety reflectors, optical
  6. 6. instruments and lighting. “Theseactivities are operated under their ownname; this is clearer for ourconsumers. However, all thecompanies that fall under theSwarovski Group share the same
  7. 7. values. We expect the same qualityeverywhere.”
  8. 8. - END OF RECORDING-

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