READ OUT LOUD  THE STORY BEHIND- FREITAG- SUSTAINABLE DESIGN
BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthi...
The swiss company Freitag whichmakes 250,000 designer bags from300 tons of recycled truck tarps,80,000 seat belts, 35,000 ...
is not boring. Curious as to whethertheir future is equally sustainable, Itraveled to Zürich. I meet MarkusFreitag in a be...
where no one would dream of driving,let alone parking their car. Yet, I fi nda perfect parking spot smack in themiddle of ...
Markus’s office, where he tells me hisstory. “Towards our graduation in1993, my brother Daniel and I wanteda nice-looking,...
couldn’t find one, we decided to designour own. We were inspired by thebrightly colored, waterproof tarps onthe trucks tha...
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Chapter freitag01

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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.

More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

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Chapter freitag01

  1. 1. READ OUT LOUD THE STORY BEHIND- FREITAG- SUSTAINABLE DESIGN
  2. 2. BEFORE YOU START….please look into your camera and tellus slowly your name, city andcountry… Then you can start readingthis paragraph out loud… Have fun!
  3. 3. The swiss company Freitag whichmakes 250,000 designer bags from300 tons of recycled truck tarps,80,000 seat belts, 35,000 bicycleinner tires and 13,000 square metersof airbags proves that sustainable
  4. 4. is not boring. Curious as to whethertheir future is equally sustainable, Itraveled to Zürich. I meet MarkusFreitag in a beautiful old factorywarehouse next to a construction pit,behind Zürich Central Station. A spot
  5. 5. where no one would dream of driving,let alone parking their car. Yet, I fi nda perfect parking spot smack in themiddle of the warehouse. After a stiffwalk up four flights of stairs – theelevator has broken down – we reach
  6. 6. Markus’s office, where he tells me hisstory. “Towards our graduation in1993, my brother Daniel and I wanteda nice-looking, sturdy bag in which tokeep our designs neat and dry as wecycled to our destinations. When we
  7. 7. couldn’t find one, we decided to designour own. We were inspired by thebrightly colored, waterproof tarps onthe trucks that we could see driving byour student house.”
  8. 8. - END OF RECORDING-

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