How to raise funds and awareness online for nonprofit orgs


Published on

This presentation gives you a strategic approach to online marketing for nonprofits. An approach applied to such agencies as Rush philanthropy and others.

  • Be the first to comment

How to raise funds and awareness online for nonprofit orgs

  1. 1. Establishish a presence on online and Raising money for Nonprofits
  2. 2. Online marketing solutions for Upliftment Jamaica have to focus on actionable plans of market penetration that will achieve the following objectives: <ul><li>Identify the yearly business cycle and develop messaging </li></ul><ul><li>Expand the reach of the message </li></ul><ul><li>Increase donation and memberships </li></ul><ul><li>Show favorable search engine results </li></ul><ul><li>Develop strong relationships with our core audience </li></ul><ul><li>Use feedback to perfect the system and add value </li></ul><ul><li>Establish a presence to influence decision making (events, product buys etc) </li></ul><ul><li>Create several fundraising methods to generate revenue </li></ul>
  3. 3. Strategies <ul><li>Brand development and awareness via social networking, nonprofit directories, video websites, podcast, search engine marketing & bookmarking websites. </li></ul>
  4. 4. Increase Membership growth with monthly, yearly donations and email marketing. <ul><li>Developing a database of current subscribers sending out newsletters asking them to refer a friend to join </li></ul><ul><li>Providing a easy way to give on a monthly and yearly basis with PayPal. </li></ul>
  5. 5. Raising incremental donations through one-time donations <ul><li>by adding your website to the “directory of friends” </li></ul><ul><li>On the “nonprofit site” page on social networking sites, we can use widgets to raise small amounts of money (Example ChipIn can be used to receive donations toward a specific fundraising goal). </li></ul><ul><li>Opening up the Upliftment online store. </li></ul>
  6. 6. Recruit volunteers and get feedback using forums and recruiting tools
  7. 7. Use auction sites on an ongoing basis using donated items to post on EBay <ul><li>Registering our charity org that will allow other sellers to donate a portion of their revenue to Upliftment. </li></ul><ul><li>Setup a Meetup on to recruit and Meetup online and one and month with interested parties. </li></ul>
  8. 8. Use a content management system <ul><li>Joomla and Mambo is open source content management system (CMS) for creating and managing websites through a simple web interface. It has attracted many users due to its ease of use. Mambo also includes more advanced features such as page caching to improve performance on busy sites, advanced templating techniques, and a fairly robust application programming interface API that will feature news, blogs, ads and other content </li></ul>
  9. 9. Using blogs and posting to influence online behavior <ul><li>PledgeBank is a tool for building support around certain actions through individual pledges. As part of your effort to solicit donations, you can post pledges on PledgeBank and encourage others to follow your lead. </li></ul><ul><li>For example, you or your supporters can post a pledge that reads, &quot;I will donate $100 to this Fundable page if 10 other people donate $25.&quot; After you mail this pledge to your contacts, they can take the action necessary to trigger your pledged donation. </li></ul>
  10. 10. Blogs <ul><li>We can take your articles on your website and segment them to online users interested in that particular message. </li></ul><ul><li>We can syndicate the blog to multiple blog sites (such as wordpress, blogger, technoroti) using tools such as pingmyblog, pingfm and feed burner . </li></ul>
  11. 11. Other partners to align with:
  12. 12. skills used: <ul><li>Search engine marketing </li></ul><ul><li>Writing (blogs, Press Releases, adcopy and newsletters) </li></ul><ul><li>Social networking promotion </li></ul><ul><li>Email marketing </li></ul><ul><li>Programming </li></ul><ul><li>Web Design </li></ul><ul><li>Website Maintenance </li></ul><ul><li>Web analytics / member management </li></ul>
  13. 13. Current Assets & Potential assets <ul><li>Onetime payment (PayPal) </li></ul><ul><li>Subscription payments (PayPal) </li></ul><ul><li>Online store </li></ul><ul><li>Memberships </li></ul><ul><li>Contact us me at. </li></ul><ul><li>Kawani Belk </li></ul><ul><li> </li></ul>