Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Präsentation brand energizing klein

1,609 views

Published on

Kurzer Überblick über die Leistungen der Brand Energizing in Form einer Präsentation

Published in: Marketing
  • Ich kann eine Website empfehlen. Er hat mir wirklich geholfen. ⇒ www.WritersHilfe.com ⇐ Zufrieden und beeindruckt.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Präsentation brand energizing klein

  1. 1. Marke, nichts als Marke Köln, 07.05.2014 Brand Energizing.. Leven GmbH.. Unter Goldschmied 6.. 50667 Köln .. www.brand-energizing.de
  2. 2. Wer wir sind - Brand Energizing Reine Markenberatung. 5 feste Mitarbeiter. Stab spezialisierter freier Mitarbeiter. Enge Verbindung zur Wissenschaft. Vernetzt mit Marktforschung.
  3. 3. Agentur-Network Markenberatung, -management Presse- und Öffentlichkeits- arbeit Werbung Werbemittel, - artikel, - geschenke
  4. 4. Prof. Dr. Wilfried Leven Betriebswirtschaftslehre, Marketing Spezialisierung: Marke, Werbeforschung, Handel Engagements: ..Universität Trier ..Präsident der Westdeutschen Akademie für Kommunikation (WAK e.V.) bis 2013 ..Präsident der Deutschen Werbewissenschaftlichen Gesellschaft (DWG e.V.) bis 2010 ..Aufsichtsrat der März AG, Essen Consulting Markenmanagement
  5. 5. Unsere Leistungen Entwicklung, Relaunch von Marken •Prozess •Strategie •Implementierung •Finetuning Beratung in allen Fragen rund um Marken •Diskussionspartner •Coach •Seminare •Workshops •Schulungen Spezialfragen wie Bestimmung des Markenwerts, Marken-Controlling, Marken- kommunikation Brand Energizing bietet Ihnen externe Unterstützung, damit Ihre Marke die angemessene Rendite erwirtschaftet.
  6. 6. VOSS Erfahrungen
  7. 7. 8 ?
  8. 8. Eine starke Marke schaffen Positionierung Marke definieren Marke aufbauen Namen finden Strategie entwickeln ?
  9. 9. 22.05.2014 10
  10. 10. Marken… Marken ⇒ Images ⇒ Vorstellung in den Köpfen der Nachfrager
  11. 11. Marken… …dienen der Strukturierung und damit auch Vereinfachung der Wahrnehmung, …können von außen beeinflusst und gesteuert werden, …bilden sich ohne aktiven Einfluss auch von alleine sind gegen Veränderungen ziemlich resistent
  12. 12. Marken… 22.05.2014 13 definieren den Wert eines Unternehmens -wert steigt mit ökonomischem Erfolg -wert steigt mit Reputation und Markenschärfe -wert steigt mit rechtlichem Markenschutz Brand Values (not the stock exchange value) Coca Cola: 71,86 Mill.US$ IBM 69,91 Microsoft 59,09 Google 55,32 Apple 33,49 (Interbrand, 10/2011)
  13. 13. Trilogie der Markendimensionen Images, Einstellungen, Vorstellungsbilder, Vorurteile sind psychische Konstrukte bestehend aus rationalen (r), emotionalen (e) und Selbstwert-Komponenten (s) Marke = Image = f (r,e,s,h) 22.05.2014 14 Gegenwärtige Situation? Wo soll es hingehen?
  14. 14. r, wie rationale Aspekte? Sachliche Argumente für die Leistung Rationale Aspekte der Marke
  15. 15. e, wie emotionale Aspekte? Erregung (Aktivierung) Emotionale Aspekte der Marke Dauer (Kroeber-Riel)
  16. 16. s, wie Selbstwert: 22.05.201418
  17. 17. Marke handhabbar machen, durch Vereinfachung „Übersetzung“ der Beschreibung in konkrete Handlungsanweisungen Markenhandbuch (abstrakte Beschreibung und praktische Übersetzung / Briefingaussagen)
  18. 18. Marken-Steuerrad
  19. 19. − Kunde steht im MP − Aufstiegsallegorien − Nicht übliche Problemlösungen − Engagiert in der Sache − Dynamisch: sich weiter entwickelnd, sich bewegen − Kunde überhöht darstellen − Sprachgebrauch auf System − Fortschrittssprache − Argumente für den Kunden liefernd − Rotes Herz, Flammen − Bruststimme − Moderne zeit-gemäße Musik − In der Muttersprache des Kunden − Den Weg frei machen − Reale Bilder (Fotos) − Karrieresymbole − Systeme, nicht nur Symbole − Auf Kunden zugehend − Moderne, zeitgemäße Musik − Global, Weltkarte, Globus − Symbole für Modernität − Symbole für Bildung − Aufrecht auf Augenhöhe − Sich mit Voss MA sehen lassen können − Offener Blick nach − Leidenschaft − Interessiert an Kunde und Leistung − Gelassen, souverän Zukunftsorientiert − Nicht konservativ, aber auch nicht unkonventionell − Modern, lässig, hochwertig − Einladend − Erfolgreich − Schlank, gepflegt − Leidenschaft − Engagiert − Seriös − Mehrsprachig − Offen − Ehrlich − Zielstrebig − Fluid Infrastrukt- urlösungen − Tailormade − Können, Erfahrung − Karrierefördernd − Hat Vergangen- heit und Zukunft − Entwicklungs- abteilung − Systempartner − Ansteckende Leidenschaft − Voss Worldwide − Steht an der Sitze des Fortschritts − Auf Dauer an- gelegte Marke − Konzernfrei Was biete ich an? Funktional? Psychosozial? Wer bin ich? Wie trete ich auf? Über welche Eigenschaftenverfüge ich?
  20. 20. Das Marken-Cockpit 22.05.2014 22
  21. 21. Vielen Dank für Ihre Aufmerksamkeit!
  22. 22. Marke, nichts als Marke Brand Energizing.. Leven GmbH.. Unter Goldschmied 6.. 50667 Köln .. www.leven-gmbh.de

×