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Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”

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Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”

  1. 1. How to Use Content Marketing Brand, Business and Sales in 2013 and Beyond By Marcus Sheridan, @TheSalesLion
  2. 2. I used to be a Pool Guy.
  3. 3. A company on the brink
  4. 4. btw, who here is the exception?
  5. 5. This is DUMB
  6. 6. we became a company of listeners • 8 years of business • 1000+ Sales Appointments • 100,000+ emails • 400,00+ phone calls • How many consumer questions???
  7. 7. They Ask You Answer
  8. 8. #1. Cost and Price mulch
  9. 9. $2,000,000.00 ROI anyone?
  10. 10. #2. Problems
  11. 11. #3. Versus/Compare
  12. 12. #4 Awards/Reviews
  13. 13. everybody wants to be invited to the party…
  14. 14. #5. The Best
  15. 15. River Pools Today
  16. 16. Why are we so afraid of this?
  17. 17. The Triangle of Influence 1 2 3 The
  18. 18. 1 2 3 The Competition The
  19. 19. 1 2 3 The Competition Bad Fits
  20. 20. 1 The Competition 2 Bad Fits Customer 3 The
  21. 21. The Customer
  22. 22. How many pages of your website would a potential client/customer be willing to read?
  23. 23. 30
  24. 24. For 7 years, we’d been selling the wrong way.
  25. 25. Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105
  26. 26. So much to say, so little time… www.TheSalesLion.com marcus1@thesaleslion.c

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