How to Use Content Marketing Brand,
Business and Sales in 2013 and Beyond

By Marcus Sheridan,
@TheSalesLion
I used
to be
a Pool
Guy.
A company on the brink
btw, who here is
the exception?
This is

DUMB
we became a company of listeners
• 8 years of business
• 1000+ Sales
Appointments
• 100,000+ emails
• 400,00+ phone calls
...
They Ask
You Answer
#1. Cost and Price

mulch
$2,000,000.00
ROI anyone?
#2. Problems
#3. Versus/Compare
#4 Awards/Reviews
everybody wants to be invited
to the party…
#5. The Best
River Pools Today
Why are we so afraid of
this?
The Triangle of Influence

1
2
3

The
1
2
3

The
Competition

The
1
2
3

The
Competition

Bad
Fits
1

The
Competition

2

Bad
Fits
Customer

3

The
The
Customer
How many pages of your
website would a potential
client/customer be willing to
read?
30
For 7 years, we’d been selling the wrong
way.
Honest and
Transparent Content is
the greatest sales and
trust-building tool in the
world. Period.
105
So much to say, so little time…

www.TheSalesLion.com
marcus1@thesaleslion.c
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”
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Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”

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  • Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”

    1. 1. How to Use Content Marketing Brand, Business and Sales in 2013 and Beyond By Marcus Sheridan, @TheSalesLion
    2. 2. I used to be a Pool Guy.
    3. 3. A company on the brink
    4. 4. btw, who here is the exception?
    5. 5. This is DUMB
    6. 6. we became a company of listeners • 8 years of business • 1000+ Sales Appointments • 100,000+ emails • 400,00+ phone calls • How many consumer questions???
    7. 7. They Ask You Answer
    8. 8. #1. Cost and Price mulch
    9. 9. $2,000,000.00 ROI anyone?
    10. 10. #2. Problems
    11. 11. #3. Versus/Compare
    12. 12. #4 Awards/Reviews
    13. 13. everybody wants to be invited to the party…
    14. 14. #5. The Best
    15. 15. River Pools Today
    16. 16. Why are we so afraid of this?
    17. 17. The Triangle of Influence 1 2 3 The
    18. 18. 1 2 3 The Competition The
    19. 19. 1 2 3 The Competition Bad Fits
    20. 20. 1 The Competition 2 Bad Fits Customer 3 The
    21. 21. The Customer
    22. 22. How many pages of your website would a potential client/customer be willing to read?
    23. 23. 30
    24. 24. For 7 years, we’d been selling the wrong way.
    25. 25. Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105
    26. 26. So much to say, so little time… www.TheSalesLion.com marcus1@thesaleslion.c

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