Richard Mosley Employer Branding Masterclass Keynotes

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Richard Mosley Employer Branding Masterclass Keynotes

  1. 1. Your Employer Brand Bringing the best of brand management to people at work Richard Mosley, Managing Director People in Business 12 Great Newport Street, Tel +44 20 7632 5910 www.pib.co.uk
  2. 2. Brand relationships • Powerful consumer brands provide a focal point for: – Aspiration (When I’ve really made it I’ll drive a Mercedes) – Identity (The devil and I both wear Prada) – Engagement (My Nike’s make me feel like running) – Advocacy (Let’s meet at Starbucks) – Loyalty (When the new i-pod comes out I’ll be the first in line) 2

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