Brand New Pres

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Brand New Pres

  1. 1. Sidonie Myers April 2004 *smith Brand new – putting employees first
  2. 2. *smith Communication plan The plan was based around a four-step process: Awareness – Understanding – Commitment – Action Essential to build the brand internally: employees provide the experience for the customer Employees are the brand: what we stand for, what we are, where we are going Internal communication was a priority: if employees aren’t on board, the brand suffers
  3. 3. *smith Aims and objectives of the plan To develop and support the culture required to deliver the behaviour needed to realise the Brand in terms of Vision, Values and Personality

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