Brand Accession Management Consulting Services<br /> Partner to your brand and marketing success<br />
About our vision and mission<br />Vision Brand Accession<br />“To be the most reputed business consulting firm for small and medium enterprises globally.”<br />Mission Brand Accession<br />“ Mission of Brand Accession is to be a quality service provider to its clients for business consulting expertise and to be a single point solution provider for business in the fields of market research, market entry strategy formulations, product development, sales & Distribution, branding and competition & Industry monitoring”<br />Brand Accession Management Consulting Services<br />
About brand accession<br /> Brand Accession collaborates with Small and Medium Enterprises (SME) globally to cater their business consulting, advisory and market research requirements. Our services are being framed under our Sales and Marketing Transformation framework which aligns the delivery of the target customer experience and generate the desired return on investment for the clients. <br /> We have expertise in research specific to industry and markets, market opportunity assessment for existing and new products, Go-To-Market strategy formulation, innovative branding and re-branding solutions, business communication, market research, competition & Industry tracking.<br /> We are based out of Kolkata and have operations in Mumbai, India. Our client base includes some of the renowned SMEs across India and globe.<br />Brand Accession Management Consulting Services<br />
Services & expertise<br />Market Research<br />Concept Development and validation<br />Brand Strategy and brand management<br />Market Opportunity Assessment<br />Research Services and Competition Intelligence<br />Brand Accession Management Consulting Services<br />
Case studies -1 <br />About the Company<br />The company is into the business of installation and maintenance of office and commercial space security systems and gadgets in central India. <br /><ul><li>Present Challenges</li></ul> The company was marked with lack of utilization of the resources and restrictive market size. The products and the services were offered only to local clients and thus the business lacked scalability<br /><ul><li>Scope of Work</li></ul> The work assigned to Brand Accession was to evaluated opportunities to expand domestic markets which would be closer to serve from the main operation location. The clients and the target segments needed to be clearly identified as to allocate resources to these newer markets. The product and service communications had to be strategies for the company and ultimately work towards creating a brand of its own product.<br />Brand Accession Management Consulting Services<br />
Case study -1 page 2<br />Brand Accessions’ approach<br />Our approach to the case in hand was initiated by complete analysis of present business operations and then conducting a detailed SWOT analysis for the company and its products. A benchmarking with the other players of the industry was done for the critical factors of business success and then the suggestions were outlined.<br />Suggested Solutions ( few of the shared here)<br /><ul><li>The benchmarking of the business operations was evaluated and corrective strategies formulated.
The scalability of the business was measured. The study clearly identified 2 most prominent industrial locations in Madhya Pradesh and Chhattisgarh where the company can expand business operations.
The study helped to understand the client in these new locations and helped the company to design the sales and service network.
The company was suggested changes in communication to start with re design the website with more contents and product offerings.</li></ul>Brand Accession Management Consulting Services<br />
About Consulting partners<br /> The partners of the firm have gained wide range of expertise in various industries like consulting, engineering, financial markets etc. They have contributed significantly to their organizational goals while adopting customer first approach to the problem solving.<br /> Partners have educational back ground of bachelor of engineering in various fields and post graduation in business management from elite schools in India. Their experience would total to few decades of work in the respective industries and roles.<br /> We are partners to some of the large business consulting firms from Latin America and south Africa. We are in talks with possible partners in US, Europe, Singapore, Hong Kong and Australia.<br />Brand Accession Management Consulting Services<br />
Our expertise<br />Our expertise are<br /><ul><li>Customer/product specific market research with customized reports.
Strategy formulation for new product or entry strategy in new markets, product re-design and communication.
Sales & Distribution strategy formulation with benchmarking exercise of industry leaders in the product segment.
Product and business communication development like product design, media and marketing communication, brochures, corporate communication.
Branding, re- branding, logo identification, punch line design.
Alternate channel marketing strategy development like internet marketing, networking, multi level marketing etc.