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Sentiment of User-Generated Contents 48% Most Popular Smartwatches on Social media - Report 2014

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Sentiment of User-Generated Contents
48%
36%
27%
56%
85%
39%
85%
52%
32%
39%
48%
64%
22%
13%
34%
41%
28%
13% 15%
9%
26%
2% 2%
15%
7%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
All UGC iWatch LG Microsoft Moto 360 Samsung Withings Pebble Smartwatch
in general
Positive
Neutral
Negative
24
Moto 360 and Withings Smartwatch have the best sentiment structure
In general people write positively in relation to smartwatches. Moto 360 and Withings are the most appealing brands of smartwatches in
social media (positive mentions – 85%). Negative mentions concerns mainly contents which do not include specific brands (last column).
LG has the biggest share of mentions with neutral sentiment (64%). This rate is also relatively high in the case of iWatch. Microsoft
smartwatch has the biggest share of negative mentions (excluding smartwatches in general) – over one fourth.
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