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New GoPro: Hero3+ Social Media Buzz

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On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades.

Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras.
It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains.

Analyzed period: 1st October 2013

Results
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Analyzed period is characterized by increased number of mentions in relation to previous days.
Social media sites play a significant part in the analysis.
Opinions make up a considerable percentage in the research.
Positive sentiment characterizes almost all opinions.
Contents of discussion are not diversified.

Published in: Technology, Business
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New GoPro: Hero3+ Social Media Buzz

  1. 1. GoPro Hero3+ Summary • On October 1st GoPro introduced the Hero3+ series with improved optics, size reduction, longer battery life and much more upgrades. • Main purpose of this analysis is to research contents and sentiment of opinions related to new GoPro cameras. • It is based on a data collected from the Internet monitoring and includes 4996 mentions from 300 domains and subdomains. • Analyzed period: 1st October 2013 Sources: www.gopro.com
  2. 2. GoPro Hero3+ Sources of mentions
  3. 3. GoPro Hero3+ Contents’ categories 3325 1391 181 48 mentions concerning GoPro Hero3+ announcement shares of the new promo footage sale offers queries Announcement 71% Promo video 23% Sale offers 4% Queries 1% Other 1%
  4. 4. GoPro Hero3+ Sentiment of opinions Opinions collected in the analysis make up about 37% all mentions and nearly all of them are positive (95%). Social media users express their excitement with the new product and its specs and also admire great and creative video work from GoPro. Negative ones (3%) concern dissatisfaction with releasing new updates so often (following „the Apple style”) and disappointment with slight changes, since some social media authors have expected more. About 2% users have mixed feelings about the release. Positive 95% Negative 3% Mixed 2%
  5. 5. GoPro Hero3+ Buy or not to buy…? As many as 274 users expressed their desire or plan to buy brand new GoPro Hero3+, while 72 have already ordered, purchased or received it as a gift from GoPro. In turn 49 regret buying previous model Hero3 recently, as it’s become outdated now.
  6. 6. GoPro Hero3+ Promo footage The promo video was shared almost 1400 times within 24 hours. Social media authors describe it as amazing, epic, awesome and mind blowing. The scene with lions especially appealed to the watchers. The graph presents how many times users mentioned specific words in relation to the footage. Moreover, about 60% mentions connected to the video have positive sentiment. 0 10 20 30 40 50 60 70 80 90 100 Spectacular Stunning Insane Mind-blowing Epic Amazing
  7. 7. GoPro Hero3+ Sample mentions
  8. 8. GoPro Hero3+ positive
  9. 9. GoPro Hero3+ positive
  10. 10. GoPro Hero3+ positive
  11. 11. GoPro Hero3+ negative
  12. 12. GoPro Hero3+ Conclusion • Analyzed period is characterized by increased number of mentions in relation to previous days. • Social media sites play a significant part in the analysis. • Opinions make up a considerable percentage in the research. • Positive sentiment characterizes almost all opinions. • Contents of discussion are not diversified.
  13. 13. An Overview of the Analysis Tool
  14. 14. About Brand24. Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.
  15. 15. Awards & Achievements
  16. 16. Brand24 Social Media Monitoring Natalia Chrzanowska natalia.chrzanowska@brand24.net Mike Sadowski mike@brand24.net Twitter@SocialMemos wwww.brand24.net facebook.com/brand24 twitter.com/brand24app US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004

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