Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Preparing for Enterprise Search

46 views

Published on

In this talk, Melinda Geist of Intel and Bram Wessel of Factor discuss how to prepare your information ecosystem for the implementation of enterprise search capabilities.

Published in: Internet
  • Be the first to comment

Preparing for Enterprise Search

  1. 1. @bramwessel @factorfirm factorfirm.com For Enterprise Search Preparing your Information Ecosystem
  2. 2. Melinda
  3. 3. @bramwessel @factorfirm factorfirm.com THE INITIAL CHALLENGE
  4. 4. @bramwessel @factorfirm factorfirm.com THE INITIAL CHALLENGE
  5. 5. Visual of Taxonomy Topology
  6. 6. Bram
  7. 7. factorfirm.com
  8. 8. Visual of Taxonomy Topology
  9. 9. @bramwessel @factorfirm factorfirm.com Cultivate a shared vision of the desired future state.
  10. 10. Assessment. Roadmap.
 Modeling.
  11. 11. Assessment. Roadmap.
 Modeling.
  12. 12. ASSESSMENT
  13. 13. ASSESSMENT
  14. 14. ROADMAP
  15. 15. ROADMAP
  16. 16. @bramwessel @factorfirm factorfirm.com MODELING
  17. 17. Enterprise Marketing Taxonomy
  18. 18. @bramwessel @factorfirm factorfirm.com What about Content?
  19. 19. @bramwessel @factorfirm factorfirm.com What about Content?
  20. 20. Enterprise Content Taxonomy
  21. 21. @bramwessel @factorfirm factorfirm.com What about Search?
  22. 22. Integrating Search 
 into your Enterprise 
 Information
 Ecosystem
  23. 23. @bramwessel @factorfirm factorfirm.com Campaign name game of operator.
  24. 24. @bramwessel @factorfirm factorfirm.com Campaign name game of operator.
  25. 25. @bramwessel @factorfirm factorfirm.com MEANING MATTERS
  26. 26. @bramwessel @factorfirm factorfirm.com Business Rules Current business rules must be:
 •Evergreen
 •Continuously updated to reflect keyword variants found in the search logs
  27. 27. @bramwessel @factorfirm factorfirm.com MIND THE GAPS
  28. 28. @bramwessel @factorfirm factorfirm.com Business Rules New business rules needed will be identified based on:
 •Internally derived metrics of success for search
 •Gaps between your enterprise taxonomies and business rules
 •Gaps between search log analysis and business rules
  29. 29. Current rule builder drop down Creating Business Rules Using metadata from the Enterprise Taxonomies to build Search rules
  30. 30. Creating Dynamic Search Facets Presenting metadata fields and their values that allow user to drill down on search results. Current Filter:
  31. 31. Creating Dynamic Search Facets Presenting metadata fields and their values that allow user to drill down on search results. Current Filter:
  32. 32. @bramwessel @factorfirm factorfirm.com Strategic Requirements for Enterprise Search •Business rule governance plans •Current rule approval process •Current EOL process •Business rule decision tree (how to decide whether to write a new rule) •Term-level metrics of success for search (aka KPIs)
  33. 33. @bramwessel @factorfirm factorfirm.com Strategic Requirements for Enterprise Search •Business rule governance plans •Current rule approval process •Current EOL process •Business rule decision tree (how to decide whether to write a new rule) •Term-level metrics of success for search (aka KPIs)
  34. 34. @bramwessel @factorfirm factorfirm.com Requirements for incorporating EMT/ECT into future Search platform Business rules: •Ranking rules •Query cleaning rules •Definitions •Dictionaries •Common Phrases •Dynamic Facets •Auto-Complete Word List
  35. 35. @bramwessel @factorfirm factorfirm.com Requirements for incorporating EMT/ECT into future Search platform Business rules: •Ranking rules •Query cleaning rules •Definitions •Dictionaries •Common Phrases •Dynamic Facets •Auto-Complete Word List
  36. 36. @bramwessel @factorfirm factorfirm.com An Enterprise Information Model is a core enterprise search asset.
  37. 37. @bramwessel @factorfirm factorfirm.com An Enterprise Information Model is a core enterprise search asset.
  38. 38. @bramwessel @factorfirm factorfirm.com Search benefits of an enterprise information model • It keeps Search in alignment with the rest of the enterprise’s information
 • It gives you a basis of meaning to build a Search experience around
 • It gives you actual instruments, like fields and metadata, that you can use to directly configure search
 • It provides a way to conduct a gap analysis between search and taxonomy
 • It allows you to set up a feedback loop between search user behavior, your enterprise information, and the search experience
  39. 39. @bramwessel @factorfirm factorfirm.com Search benefits of an enterprise information model • It allows you to measure the performance of tags and keywords
 • It allows you to set up a continuous improvement regime using the analytical inputs you get from search behavior.
 • It offers guidance for Search rule development that can often be tricky
 • It provides a governance framework that allows you to maintain the quality of your Search experience just as you maintain the quality of your data.
 • It saves a ton of time!
  40. 40. @bramwessel @factorfirm factorfirm.com EVERY ORG IS DIFFERENT
  41. 41. @bramwessel @factorfirm factorfirm.com EVERY ORG IS DIFFERENT
  42. 42. @bramwessel @factorfirm factorfirm.com What is your information supply chain?
  43. 43. @bramwessel @factorfirm factorfirm.com THANK YOU
  44. 44. @bramwessel @factorfirm factorfirm.com Melinda Geist | Intel Bram Wessel | Factor bram@factorfirm.com @bramwessel melinda.geist@intel.com

×