Set More Type Economically

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Presented at AIGA Portland’s SHIFT: A Green Salon, on November 5, 2009

Published in: Design, Technology
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Set More Type Economically

  1. 1. SET MORE TYPE  @ SHIFT:   
  2. 2.  I’m not just obsessed about typography.
  3. 3.  Italics were designed for poor students.
  4. 4.  There are more to Baskerville than his mistress.
  5. 5.  For the screen
  6. 6. 1. Negative type keeps your eye (& energy bills) in check
  7. 7. 2. Keep the color contrast in check
  8. 8. 3. You don’t pay for more space, so why not use it?
  9. 9. 4. print.css can be economic, too
  10. 10. * {background: #fff; } .sidebar { display: none; } p { font: 10px/12px; }
  11. 11.  For the paper
  12. 12. Sure, you can go smaller, but —
  13. 13. What to look for in terms of x-height and characters
  14. 14. Arno, Chaparral, Garamond, Jenson, Minion, Warnock “Opticals”, “caption”
  15. 15. Hyphenation & Justification is your friend.
  16. 16. Thanks. @

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