How To Make Your Blog Read Better

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Presented by Bram Pitoyo at Blog World Expo 2009, October 17, 2009

First presented at Beer And Blog Portland on October 10, 2008

Published in: Design, Technology
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  • Hi Bram, this was a beautiful presentation that was easy to follow! Very useful for anybody wondering how typography ties in with the readability of his or her blog.
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How To Make Your Blog Read Better

  1. 1. HOW TO MAKE YOUR BLOG READ BETTER
  2. 2. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  3. 3. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  4. 4. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  5. 5. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  6. 6. BUT FIRST
  7. 7. FONT OR TYPEFACE?
  8. 8. GILL SANS LIGHT IS A TYPEFACE
  9. 9. GILL SANS LIGHT ITALIC IS A TYPEFACE
  10. 10. GILL SANS BOLD IS A TYPEFACE
  11. 11. GILL SANS BOLD ITALIC IS A TYPEFACE
  12. 12. BUT THE GILL SANS FAMILY LIGHT LIGHT ITALIC REGULAR ITALIC BOLD BOLD ITALIC IS A FONT
  13. 13. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  14. 14. PC & MAC
  15. 15. USE THESE & YOU’LL ALWAYS HAVE TYPEFACES DISPLAYED THE WAY YOU WANT
  16. 16. SANS SERIF
  17. 17. PC Arial Verdana Tahoma Trebuchet Ms MAC Helvetica (Neue) Futura Lucida Grande Gill Sans Geneva Optima
  18. 18. LINUX Nimbus Sans L, FreeSans, Garuda, Utkal, Malayalam, Phetsarath OT, Kalimati
  19. 19. SERIF
  20. 20. PC Times New Roman Georgia MAC Hoefler Text Didot Baskerville Big Caslon
  21. 21. LINUX Bitstream Charter, Nimbus Roman No9 L, Century Schoolbook L, Norasi, Rekha Bitstream Vera Serif DejaVu Serif
  22. 22. MONOSPACED
  23. 23. PC Courier (New) MAC Monaco LINUX FreeMono Nimbus Mono L
  24. 24. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  25. 25. BUT
  26. 26. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  27. 27. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  28. 28. GG aa RRQQ
  29. 29. SHORT ANSWER:
  30. 30. *{ font-family: “Helvetica Neue”, Helvetica, Arial, sans-serif; }
  31. 31. SHORTER ANSWER:
  32. 32. SHORTER ANSWER: http://tr.im/arialhelvetica
  33. 33. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  34. 34. HIGHLY READABLE AT SMALL SIZES (8–11 px.)
  35. 35. BUT BE CAREFUL WHEN SETTING IT LARGE (12–14 px.) AND SETTING IT EXTRA LARGE (18 px. and up)
  36. 36. blaaar ghh!!1
  37. 37. ALSO: AVOID PRINTING WHY?
  38. 38. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  39. 39. IN MY OPINION: LOOKS GOOD WHEN SET LARGE
  40. 40. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  41. 41. EVERY OS X ELEMENT IS SET IN LUCIDA GRANDE
  42. 42. “WE READ BEST WHAT WE READ MOST”
  43. 43. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  44. 44. I’VE SEEN IT USED AS <h3> HEADLINES
  45. 45. TIMES NEW ROMAN OR GEORGIA OR HOEFLER TEXT
  46. 46. SURE, TIMES NEW ROMAN CAN LOOK GOOD
  47. 47. http://tr.im/tnr
  48. 48. BUT WHEN IN DOUBT, AND TO AVOID THAT STOCK MICROSOFT WORD LOOK USE GEORGIA
  49. 49. TIMES NEW ROMAN OR GEORGIA OR HOEFLER TEXT
  50. 50. I SEE IT USED THE MOST ON HEADLINES, RATHER THAN BODY COPY
  51. 51. FOR EXAMPLE:
  52. 52. MORAL OF THE STORY:
  53. 53. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  54. 54. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  55. 55. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  56. 56. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  57. 57. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  58. 58. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  59. 59. RULE OF THUMBS:
  60. 60. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  61. 61. GENERALLY:
  62. 62. body { font-size: 9–12px line-height: 1.4–1.6 }
  63. 63. h1, h2, h3, h4, h5 { font-size: 18–20px and up line-height: 1–1.2 }
  64. 64. + FONT SIZE – LINE-HEIGHT NEVER SET TO LESS THAN “1” EXCEPT WHEN YOU TYPE IN ALL CAPS
  65. 65. + FONT SIZE – LINE-HEIGHT NEVER SET TO LESS THAN “1” EXCEPT WHEN YOU TYPE IN ALL CAPS
  66. 66. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  67. 67. DON’T MEASURE IN PIXEL
  68. 68. 50–80 CHARACTERS PER LINE
  69. 69. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  70. 70. http://tr.im/part5
  71. 71. Blog Title Post Title SUBHEADING Body text Emphasized “Blockquote” Categories & Tags
  72. 72. http://lamb.cc/typograph/
  73. 73. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  74. 74. As a freelance designer As a freelance designer turned-brand strategist turned-brand strategist turned-hacker-turned turned-hacker-turned community manager, I community manager, I spent most of my times spent most of my times working either at home working either at home or around coffee shops. or around coffee shops.
  75. 75. WHICH ONE LOOKS LIGHTER?
  76. 76. As a freelance designer As a freelance designer turned-brand strategist turned-brand strategist turned-hacker-turned turned-hacker-turned community manager, I community manager, I spent most of my times spent most of my times working either at home working either at home or around coffee shops. or around coffee shops.
  77. 77. COMPENSATE FOR THIS: LIGHT ON DARK TYPE LOOKS “CHUNKIER” THAN DARK ON LIGHT TYPE
  78. 78. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  79. 79. http://tr.im/typography
  80. 80. THANKS.

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