The new rules are being implemented because the UK is changing how online
gambling is regulated, shifting the focus from where gambling is supplied to where it
happens. Among the aims are protecting players and guarding against illegal betting.
Most of the companies that focus on Asia are regulated in the Isle of Man, one of a
handful of offshore territories recognised by the UK as a “white-listed” gambling
jurisdiction. This gives certain privileges such as allowing advertising in the UK.
David Jennings, gambling analyst at Davy Research, said: “By not allowing
„advertising only‟ licences, it seems inevitable that many of the Asia-facing businesses
will be forced to cease marketing activity in the UK.”
Bill Mummery of SBOBet said the change would lead to a “haemorrhaging” of
marketing spending of between £60m and £90m on Premier League clubs by his and
The Isle of Man government has been in talks with the UK regulator about the new
rules for some months, but the regulator said it would not be issuing any advertising-
It said: “We do not think it is right to give a Gambling Commission licence for betting
to an operator that is not part of the player protection and sport integrity framework