“Awareness is a problem, people don’t really know what the internet is. It is a vague and
abstract concept so they don’t know what it can do for the lives and livelihood,” he said.
Mr Rosen added it was designed to be easy to use and not eat up huge amounts of data.
“It is simplicity, it is not a big sexy app,” he said.
While Internet.org is probably most famous for developing drones to beam down
connectivity to the most far flung corners of the world, this app will help them target the
85 per cent of the world’s population that lives in areas with only cellular coverage.
Mr Zuckerberg started Internet.org, an industry coalition that is working to deliver the
internet to everyone and to offer basic internet services for free.
“We think that we can do this in a way that gets people access to some basic services
while increasing the overall number of subscribers and profits for the overall industries
[so] people can invest more in building out this infrastructure even more,” Mr
Facebook has agreed many deals with telecoms companies around the world to ‘zero
rate’ the Facebook app, allowing people to access it without paying for data.
Mr Rosen said these had been successful for the carriers because those who can afford
it, often spend more on data when they understand what the internet can offer.
“Our vision for free basic services is to make them an on-ramp to the internet,” he said.