Innovative social media strategies focus the spotlight on the business

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Marketing is a pillar that continues to support businesses since early days. The progress of technology and popularity of social media and networking platforms have paved way for new generation marketing, where the internet is used to connect with audience.

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Innovative social media strategies focus the spotlight on the business

  1. 1. Innovative Social Media Strategies - Focus the Spotlight on the BusinessMarketing is a pillar that continues to support businesses since early days. The progress oftechnology and popularity of social media and networking platforms have paved way for newgeneration marketing, where the internet is used to connect with audience.Implementing social media for the advantage of the business requires astute strategies andinsightful plans so that this vast medium can be suitably molded into a tool that can beemployed to build the future and success of the company. It is important to understand theconcept and purpose of social networking so that rather than diving in blind, you have a specificidea about the platforms to target and the manner in which the strategies have to beimplemented.Using the same options as used by other companies can only make a part of the pack, butdeveloping social media strategies that are tailor made for your business can make it stand outfrom the competition.Planning the Steps of Social Media Strategy • Think Like Your ClientsWhen trying to create strategies for social media, it is a good idea to put yourself in the shoesof your clients, so that you get an idea about what they are looking for when making purchasedecisions, and what factors influence their decisions. This research can help you connect withyour clients and plan strategies that listen to their requirements and delivers accordingly.
  2. 2. • Keep the Communication Lines ActiveJoining discussion groups, communities, and forums can do wonders for making the presence ofthe company known. Guest posts can be a great way to expand the client base and be noticedby new audience. • Select a Social Media Platform that Suits Your PlanA picture having the effect of a thousand words holds true even for social media. Interactiveimages that appear when the mouse moves on them and images with messages or infographicsthat are carefully planned for promotional purposes can engage the attention of the audienceand encourage them to take a closer look at the company.
  3. 3. • Building Social ConnectionsCustomers are more likely to listen to the recommendations and comments put forth by theirfriends and peers rather than believing the ads seen on social media. You can encourage yourexisting audience to recommend you on their networking venues, or direct the clients to yourwebsite page instead of an unknown social media location.Now, That You Know The Important Strategies…. Let’s See How You Can Make Your SocialMedia Strategies More Appealing... • Listen and Respond to The AudienceThe plan should not just make use Facebook or Twitter to make the business presence known,but should contribute to strengthening the bond between the company and the clients bymeans of prompt replies to their queries, reliable customer services, after-sales support, andenquiring feedbacks and suggestions to improve the business. This can help in bringing theclients closer to the company by making them feel valued. • Keep Your Friends Close, Audience CloserWhen using social media, it is a great idea to interact with the clients as if they are your friend(which by the way is the obvious purpose of such platforms) so that they feel connected to thecompany. • Updates Can be Fresh and Humorous
  4. 4. Social media is dynamic and so you need to stay active by updating the posts and tweets. Afterdirecting the audience to the company, you need to sustain their attention with fresh andattractive updates. • Site Should Also Be Mobile FriendlyYou should remember that your target audience could also access the sites and social mediaplatforms from their mobile phones and tablets. Strategize so that the website can also beviewed using such devices.It is also important to choose the platform that serves your requirements best. For instance, ifyou plan to use more images, then it would be smarter to go with Flickr, rather than Twitter. Soanalyze what each social platform focuses on, so that your business can shine. With companiesaiming global levels for growth and expansion, social media promotions offer a great means forcompanies to highlight their business before clients internationally.

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