Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product Information Management (PIM) Solves BigCommerce Multi-Store Challenges

76 views

Published on

Solve your multi-store BigCommerce challenges by streamlining operations with Product Information Management (PIM). Optimization allows you to enrich product pages, drive profitability, and increase market share.

Published in: Software
  • Be the first to comment

  • Be the first to like this

Product Information Management (PIM) Solves BigCommerce Multi-Store Challenges

  1. 1. PRODUCT INFORMATION MANAGEMENT (PIM) SOLVES BIGCOMMERCE MULTI-STORE CHALLENGES OPTIMAL MANAGEMENT MEANS INCREASED PROFITABILITY ©2019 CATSY. ALL RIGHTS RESERVED. 1
  2. 2. WHY RUN MULTIPLE SITES?  Customization means personalization.  Empowering you to…  Tailor business storytelling by industry  Customize product messaging to target customers  Sell to businesses as well as consumers  Maintain distributor specific sites  Ultimately, the benefit is increased sales and expanded market share. ©2019 CATSY. ALL RIGHTS RESERVED. 2
  3. 3. 4 WAYS PIM MAXIMIZES SALES FOR YOUR BIGCOMMERCE MULTI-STORES 1. Automatically feed product data updates to all websites. 2. Better manage specific and tailored product content for different types of buyers. 3. Improve the quality of all product pages. 4. Save time managing and updating images on all sites. ©2019 CATSY. ALL RIGHTS RESERVED. 3
  4. 4. 1. AUTOMATICALLY FEED PRODUCT DATA UPDATES TO ALL WEBSITES  Ensure all product content is compelling and accurate  Product information  Digital Assets  PIM allows you to push new product content out every time it’s updated, which…  Saves you time  Allows you to expand your business ©2019 CATSY. ALL RIGHTS RESERVED. 4
  5. 5. 2. BETTER MANAGE SPECIFIC AND TAILORED PRODUCT CONTENT FOR DIFFERENT TYPES OF BUYERS  BigCommerce isn’t designed with robust product data and image management capability  But sites must be tailored to match specific buyer personas  PIM allows you to store product content and direct it to any of your BigCommerce sites  Descriptions  Specifications  Images  Videos ©2019 CATSY. ALL RIGHTS RESERVED. 5
  6. 6. 3. IMPROVE THE QUALITY OF ALL PRODUCT PAGES  2 reasons why BigCommerce stores can be unprofitable 1. Customers have trouble finding the site, because the information customers need isn’t there. 2. Customers land on the product pages, but the information they need to make a buying decision is missing.  PIM ensures your product pages are robust, high-quality, and full of information necessary to convert customers ©2019 CATSY. ALL RIGHTS RESERVED. 6
  7. 7. 4. SAVE TIME MANAGING AND UPDATING IMAGES ON ALL SITES  Ecommerce is a visually immersive experience requiring digital assets:  Images  Videos  CAD drawings  Maintaining images on multiple sites can be nearly impossible.  Searching through files for the exact image you want can take forever.  Associating the right image with the right product is often difficult.  Images are often overlooked when product pages are updated, leaving customers with out-of-date information.  PIM with Digital Asset Management (DAM) capability solves this. ©2019 CATSY. ALL RIGHTS RESERVED. 7
  8. 8. TRUST AND AUTHENTICITY  Customers are less likely to trust incomplete pages than complete ones that answer all their questions  This drives lost sales.  Filling your product pages with useful information tells your customers you have an authentic concern for fulfilling their needs.  Authenticity builds trust, driving repeat visits and increased sales revenue. ©2019 CATSY. ALL RIGHTS RESERVED. 8
  9. 9. CLICK TO LEARN MORE ABOUT CATSY THANK YOU! ©2019 CATSY. ALL RIGHTS RESERVED. 9

×