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PIM Fine-tunes Your Brand Message: 10 Reasons You Need a PIM


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Honing your brand message to maximize sales requires team coordination, digital asset management, a robust SEO strategy, and so much more. Find out how the core benefits of Product Information Management (PIM) simplify the work of sharpening your brand message, so you can drive conversions, increase revenue, and grow market share.

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PIM Fine-tunes Your Brand Message: 10 Reasons You Need a PIM

  1. 1. 10 Reasons You Need a PIM 1 ©2019 Catsy. All rights reserved.
  2. 2. YOU DO SO WELL THAT THEY WILL WANT TO SEE IT AGAIN AND BRING THEIR 2 -Walt Disney ©2019 Catsy. All rights reserved.
  3. 3. ©2019 Catsy. All rights reserved. 3 PIM Simplifies Populating Product Pages With Content Robust Product Content Reflects Your Brand Message Optimized Product Pages Convert Customers, Driving Sales Delighted Customers Return for Repeat Experiences Loyal Customers Recommend Your Products to Friends and Family
  4. 4. BENEFITS OF PIM ©2019 Catsy. All rights reserved. 4 Supports Data Consistency Across Products Cleans Data and Keeps It Clean Supports SEO from Implementation Provides Data Governance Drives Productivity with Workflow Includes Digital Asset Management (DAM) Functionality Supports Multi-store Operations Shortens Time to Market
  5. 5.  Ecommerce lacks the immediacy of traditional sales.  Customers traded holding products for convenience.  Your authenticity and customer trust cement this bargain.  A muddled brand message demonstrates inauthenticity.  Inauthenticity destroys customer trust.  Without trust, you can’t drive sales.  PIM is a single source of truth for your sales platforms. PIM DRIVES CONSISTENCY. ©2019 Catsy. All rights reserved. 5
  6. 6.  Overpromising and failing to deliver drives ecommerce failure.  Disappointed customers cannot become loyal to your brand message.  Only loyal customers are empowered to leverage word-of-mouth.  PIM centralization allows you to keep track of all product information.  PIM’s one source of truth allows you to empower your customers to make robust purchasing decisions. PIM KEEPS YOU HONEST. ©2019 Catsy. All rights reserved. 6
  7. 7. 3. SEGMENT YOUR OFFER  Increasing market share while niching your offers is a difficult contradiction.  Running a multi-store allows you to segment.  Keeping multi-stores updated with accurate information is also difficult.  PIM allows you to centralize, optimize, and syndicate product content in one place.  PIM makes expanding your multi-store operation simpler, too. PIM MAKES SELLING TO NICHE MARKETS EASIER. ©2019 Catsy. All rights reserved. 7
  8. 8.  Making authentic promises requires refining your brand message.  With PIM, tweaking, updating, removing, or revamping content is simpler.  Swap out product images, videos, and craft descriptions by buyer persona.  PIM also simplifies pushing new content out to existing sales platforms.  PIM tracks changes and only allows edits from authorized users. PIM HONES YOUR BRAND MESSAGE. 4. PIM FACILITATE S A/B TESTING ©2019 Catsy. All rights reserved. 8
  9. 9. 5. DIFFEREN TIATE YOUR OFFER  Today’s ecommerce marketplace is glutted.  Include information your competitors don’t to create contrast.  But product content can become out-of-date quickly.  PIM includes content grading functionality to facilitate comparison.  PIM compares your product pages to the industry standard. PIM MAKES YOUR CONTENT BETTER. ©2019 Catsy. All rights reserved. 9
  10. 10.  Selling to different niche customers requires varied presentation.  However, core product information remains the same.  Both impulsive and rational customers require accurate, up-to-date information.  PIM drives conversions with product page completeness scoring.  PIM facilitates ensuring all your tailored pages are fully populated with the right content. PIM COMPLETENESS SCORING FOCUSES YOUR EFFORT. ©2019 Catsy. All rights reserved. 10
  11. 11. 7. PIM BRINGS YOUR TEAMS TOGETHE R ©2019 Catsy. All rights reserved.  Data silos and lack of communication drive product information inaccuracy.  Individual preferences and a lack of oversight blur your brand message.  Teams have to work together to ensure product pages are optimized.  PIM includes workflow functionality to drive collaborative productivity.  PIM automates simple tasks and notifies stakeholders when work is to be done. PIM DRIVES PRODUCTIVITY. 11
  12. 12. 8. OPTIMIZE YOUR SEO PERFORMA NCE  Most online customers conduct research before buying.  Driving customers to your site requires a robust SEO strategy.  Keywords need to be placed throughout your product pages.  PIM allows this process to start at implementation.  With PIM, you can insert keywords in metadata, alt text, titles, descriptions, etc. PIM SUPERCHARGES YOUR SEO STRATEGY. ©2019 Catsy. All rights reserved. 12
  13. 13.  Your product pages must deliver precisely the amount of information necessary.  Without complete, accurate information customers can’t choose to buy.  Unnecessary and redundant information drives customers off your pages.  PIM ensures optimization of product information and digital assets.  PIM delivers strong promises and ensures you can keep them. PIM ENSURES COMPELLING PRODUCT PAGES. ©2019 Catsy. All rights reserved. 13
  14. 14. 10. STATIC IMAGES AREN’T ENOUGH  Optimized product pages have to feature more than just pictures.  Videos, CAD drawings, and 360-degree images are the new standard.  Rotatable images allow customers to see every feature and understand every benefit your products offer.  PIM includes Digital Asset Management (DAM) functionality.  PIM with DAM makes managing digital assets far simpler than traditional methods. PIM WITH DAM MAKES DELIGHTING CUSTOMERS EASIER. ©2019 Catsy. All rights reserved. 14
  16. 16. CLICK HERE TO SEE WHAT CATSY CAN DO FOR YOU.THANK YOU. ©2019 Catsy. All rights reserved. 16