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DIGITAL ASSET
MANAGEMENT FOR
ECOMMERCE
9 WAYS A DAM HELPS YOU SELL MORE PRODUCTS ONLINE
©2019 Catsy. All rights reserved. 1
”
“
DAM IS THE BUSINESS PROCESS
OF GATHERING AND ORGANIZING
THE DIGITAL ASSETS YOU USE
TO SELL YOUR PRODUCTS
AND SUPPORT C...
WHAT IS A
DIGITAL ASSET?
• The definition changes as technology develops, but a
digital asset must:
1. Provide value to yo...
EXAMPLES OF DIGITAL ASSETS INCLUDE…
• Product photos
• Alternate images
• Application images
• Group images
• 360-degree v...
A
THOUGHT
EXPERIMENT
5 ©2019 Catsy. All rights reserved.
Ask yourself, “Are you managing your digital assets
for sales suc...
WHY 1,000
IMAGES?
6 ©2019 Catsy. All rights reserved.
Sales channels each
have their own
requirements for
digital assets.
...
YOU ALREADY HAVE A SYSTEM TO MANAGE
DIGITAL ASSETS?
©2019 Catsy. All rights reserved. 7
Ecommerce is a completely visual e...
9 WAYS A DAM HELPS YOU SELL MORE
1. Improved Findability
2. Organization Reduces Turnaround Time
3. Missing Images Are Eas...
1. IMPROVED FINDABILITY
©2019 Catsy. All rights reserved. 9
The old way of organizing digital assets
was with folders, but...
2. ORGANIZATION REDUCES TURNAROUND TIME
©2019 Catsy. All rights reserved. 10
Not having a DAM
typically means playing
out ...
3. MISSING IMAGES
ARE EASIER TO SPOT
• Ecommerce is a completely visual
experience.
• Standard industry practice: 5 to 7
i...
4. MULTIPLE
IMAGES ARE
EASIER TO
MANAGE
©2019 Catsy. All rights reserved. 12
Multiple images allows customers to
make info...
5. SIZING IMAGES
FOR DIFFERENT
CHANNELS
• All the sales channels you sell across are likely to have their own
unique requi...
6. REDUCED TIME TO MARKET
©2019 Catsy. All rights reserved. 14
DAM functionality includes role-based task assignment and a...
7. IMAGE TAGS FOR SEO
• Image Tags help drive conversions.
• Images stamped with keywords appear more readily in searches
...
8. 360-DEGREE
IMAGES FOR
ROBUST
PRODUCT
PAGES
©2019 Catsy. All rights reserved. 16
360-degree images empower
customers and...
9.
INCREASED
CHANNEL
COVERAGE
17 ©2019 Catsy. All rights reserved.
• Naming conventions
• Size requirements
Successful syn...
THE GOAL:
OPTIMIZATION
• DAM is designed to do the arduous, time-consuming heavy-
lifting for you.
• DAM brings your produ...
CLICK HERE TO SEE WHAT
CATSY CAN DO FOR YOU.
THANK YOU
©2019 Catsy. All rights reserved. 19
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Digital Asset Management for Ecommerce: 9 Ways a DAM Helps You Sell More Products Online

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Are you leveraging your assets to sell more online? This presentation discusses 9 ways a Digital Asset Management (DAM) solution helps you grow market share by gathering and organizing all your digital assets. DAM helps you create the compelling product pages necessary to win in the diverse ecommerce space by converting visitors into buyers today.

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Digital Asset Management for Ecommerce: 9 Ways a DAM Helps You Sell More Products Online

  1. 1. DIGITAL ASSET MANAGEMENT FOR ECOMMERCE 9 WAYS A DAM HELPS YOU SELL MORE PRODUCTS ONLINE ©2019 Catsy. All rights reserved. 1
  2. 2. ” “ DAM IS THE BUSINESS PROCESS OF GATHERING AND ORGANIZING THE DIGITAL ASSETS YOU USE TO SELL YOUR PRODUCTS AND SUPPORT CUSTOMERS. DAM STANDS FOR DIGITAL ASSET MANAGEMENT. ©2019 Catsy. All rights reserved. 2
  3. 3. WHAT IS A DIGITAL ASSET? • The definition changes as technology develops, but a digital asset must: 1. Provide value to your ecommerce operation by helping you make sales 2. Be searchable with attached metadata ©2019 Catsy. All rights reserved. 3
  4. 4. EXAMPLES OF DIGITAL ASSETS INCLUDE… • Product photos • Alternate images • Application images • Group images • 360-degree views • Spec sheets • Videos • CAD drawings ©2019 Catsy. All rights reserved. 4
  5. 5. A THOUGHT EXPERIMENT 5 ©2019 Catsy. All rights reserved. Ask yourself, “Are you managing your digital assets for sales success?” • You have 20 products selling on 10 sites. • You want to double the number of products you sell. • Each product requires a minimum of 5 images. To roll out 20 news products, you’ll have to create 100 images per channel. Total: 1,000 images
  6. 6. WHY 1,000 IMAGES? 6 ©2019 Catsy. All rights reserved. Sales channels each have their own requirements for digital assets. DAM automatically resizes and reformats assets by channel requirements. You only really need to configure the same image over and over, right? This simple fact is the key to DAM functionality.
  7. 7. YOU ALREADY HAVE A SYSTEM TO MANAGE DIGITAL ASSETS? ©2019 Catsy. All rights reserved. 7 Ecommerce is a completely visual experience. •Product information requires pictures and videos, so customers can make informed buying decisions. •Images and videos require product information, so customers knows what they’re looking at. The solution: you need DAM inside a Product Information Management (PIM) solution
  8. 8. 9 WAYS A DAM HELPS YOU SELL MORE 1. Improved Findability 2. Organization Reduces Turnaround Time 3. Missing Images Are Easier to Spot 4. Multiple Images Are Easier to Manage 5. Sizing Images for Different Channels 6. Reduced Time to Market 7. Image Tags for SEO 8. 360-Degree Images for Robust Product Pages 9. Increased Channel Coverage ©2019 Catsy. All rights reserved. 8
  9. 9. 1. IMPROVED FINDABILITY ©2019 Catsy. All rights reserved. 9 The old way of organizing digital assets was with folders, but what if… The asset is buried in dozens of folders? The asset is stored on one computer instead of your shared drive? DAM solves these problems with metadata. Searchable metadata is attached to each asset. Levels of categorization simplify search by narrowing the scope. Modification functionality eliminates the need for duplicate assets.
  10. 10. 2. ORGANIZATION REDUCES TURNAROUND TIME ©2019 Catsy. All rights reserved. 10 Not having a DAM typically means playing out one of two scenarios: Less organization than what you need A complex naming convention Neither of these is as good a solution as DAM, which allows you to… Categorize assets by type: image, video, logo, icon, banner, brochure, data sheet, etc. Organize assets by file kind, size, and aspect ratio
  11. 11. 3. MISSING IMAGES ARE EASIER TO SPOT • Ecommerce is a completely visual experience. • Standard industry practice: 5 to 7 images per product page • But, how do you know which pages are missing images and which aren’t? • DAM functionality in your PIM system shows you exactly where attention needs to be paid. • Completeness scoring: how much work do you have to do? • Content grading: how do my pages stack up against the competition? • Color-coding: easily see exactly where work is required ©2019 Catsy. All rights reserved. 11
  12. 12. 4. MULTIPLE IMAGES ARE EASIER TO MANAGE ©2019 Catsy. All rights reserved. 12 Multiple images allows customers to make informed buying decisions. But, these days more and more people are using mobile devices to access the Internet. Product pages need multiple versions of every image for this expanding range of channels and devices. Product pages must be configured to display assets dynamically to convert customers. DAM includes automatic reformatting and resizing, eliminating duplicate images
  13. 13. 5. SIZING IMAGES FOR DIFFERENT CHANNELS • All the sales channels you sell across are likely to have their own unique requirements for assets. • Resizing hundreds or thousands of images for multiple devices and platforms is impossible. • DAM solves this problem by automatically adjusting digital asset size. • Upload a high resolution image and DAM does the rest. • Product pages always populate with beautiful, correctly sized images and videos. ©2019 Catsy. All rights reserved. 13
  14. 14. 6. REDUCED TIME TO MARKET ©2019 Catsy. All rights reserved. 14 DAM functionality includes role-based task assignment and approval workflow. These help your art and photography departments work in unison. Workflow ensures tasks are done in order and at the right time. Workflow also auto-assigns tasks to the correct employees. Automated tasks trigger and are completed automatically. DAM simplifies and streamlines workflow so teams can get new products to market quicker.
  15. 15. 7. IMAGE TAGS FOR SEO • Image Tags help drive conversions. • Images stamped with keywords appear more readily in searches • Internal teams can find assets by searching tags • Product pages rank high in organic search of associated keywords • Tags allow you to attach information to assets with more detail than names alone ©2019 Catsy. All rights reserved. 15
  16. 16. 8. 360-DEGREE IMAGES FOR ROBUST PRODUCT PAGES ©2019 Catsy. All rights reserved. 16 360-degree images empower customers and enhance their shopping experience. Customers can see a product from every possible angle. Features and their benefits become much clearer. These images can be made up of as many as 96 individual images. However, 48 is the standard number of images for top-view and flipped-view. DAM puts these images together, meaning you manage one composite file, instead of dozens of individual images.
  17. 17. 9. INCREASED CHANNEL COVERAGE 17 ©2019 Catsy. All rights reserved. • Naming conventions • Size requirements Successful syndication requires setting assets according to… • You can rename, resize, and syndicate all at once. DAM simplifies syndication by merging functions.
  18. 18. THE GOAL: OPTIMIZATION • DAM is designed to do the arduous, time-consuming heavy- lifting for you. • DAM brings your product content together, creating a single source of truth. • DAM ensures your assets are correctly dialed in, to create beautiful, compelling product pages. • DAM inside a PIM solution is the easiest way to ensure proper syndication of product content. • Let DAM do the work so you can focus on increasing revenue and growing market share. ©2019 Catsy. All rights reserved. 18
  19. 19. CLICK HERE TO SEE WHAT CATSY CAN DO FOR YOU. THANK YOU ©2019 Catsy. All rights reserved. 19

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