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What's a Better Value: Salesforce or Sugar?

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You know you need to invest in a CRM platform, you just need to invest in the right one for your business.

It sounds easy enough but with the onslaught of information out there, the decision-making process can be quite convoluted.

Let us help take you one step closer to identifying which CRM is the best value for your business.

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What's a Better Value: Salesforce or Sugar?

  1. 1. What’s a Better Value: Salesforce or Sugar? April 30, 2019
  2. 2. Housekeeping • 35-minute presentation with Q&A at the end • Type questions into the "question box" to submit them throughout the presentation • We'll send a copy of the deck and recording of the webinar in follow-up emails after the event #LearningWithBrainSell
  3. 3. Presenters Sonja Fridell President Kevin Cook Executive Vice President #LearningWithBrainSell
  4. 4. Agenda  State of CRM  Key Areas to Determine Value  Salesforce or Sugar  Live Q&A #LearningWithBrainSell
  5. 5. About BrainSell • Founded in 1994 • Unbiased business consultants • We help companies thrive by solving their business challenges with guidance and technology. • Specialize in ERP, CRM, Business Intelligence and Marketing Automation software #LearningWithBrainSell
  6. 6. Poll: Do you currently use CRM software at your organization?
  7. 7. Poll: Are you planning to implement a new CRM platform this year?
  8. 8. The CRM Market CRM is the BIGGEST and FASTEST growing software market worldwide. • Expected to reach $82 billion in revenue by 2025 • 91% of companies with more than 10 employees use CRM.
  9. 9. The Benefits of CRM 1.Huge ROI 2.Reduce churn 3.Improved productivity 4.Smarter Selling 5.Enhanced customer experience 6.More accessibility to data
  10. 10. Key Areas to Determine Value  Current state  Budget/Cost  Objectives  Integrations  Relationship & workflow management  Reporting capabilities  Deployment  Industry-specific requirements  Ease of use  Flexibility & agility to scale  Upgrades & enhancements  Social networking & mobile accessibility
  11. 11. A Closer Look at Two CRM Options Vs.
  12. 12. Features Overview Customer Support • Case portal • Phone support +$ • Unlimited support portal/phone support with enterprise edition Deployment • On demand • Private cloud +$ • On demand • Private cloud • On premise Limitations • Data storage • API limitations • Data storage • No API limits Architecture • Apex • PHP User Minimum • None • 10 user minimum Email Integration • Gmail • Outlook • Gmail • Outlook
  13. 13. Outlook Integration
  14. 14. Mobile
  15. 15. Salesforce's Customer Journey
  16. 16. Sugar's Customer Journey
  17. 17. Sugar's Customer Journey
  18. 18. Pricing Vendor Version Price (user/month) Professional $40 Enterprise $65 Lightning Professional $75 Lightning Enterprise $150 Vendor​ Version​ Price (user/year)​ Professional​ $480​ Enterprise​ $780 Lightning Professional $900 Lightning Enterprise​ $1,800​
  19. 19. So, which CRM is a Better Value? The answer... It depends on:  Interview with key stakeholders  How you prioritize the key areas of value  Number of users and budget  Having the right deployment partner
  20. 20. Q&A #LearningWithBrainSell
  21. 21. Thank You For Attending! Schedule a complimentary 1:1 CRM value assessment: sales@brainsell.net (866) 356-2654 www.brainsell.net Follow us on Twitter: @BrainSell #LearningWithBrainSell

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