4 Ways Colleges and
Universities are Using
1 Improving Prospecting
for Future Students
Student recruitment can be tricky. CRM software can track and
automate a lot of the processes involved in this engagement with
prospects, such as gathering and storing prospect information, sending
follow-up messages, distributing content, and communicating on
social media (if integrated with CRM).
Tracking Student Life-Cycles
Enrollment, and Graduation
Colleges and universities can use CRM software to track students from
the admissions process all the way to graduation. Part of the
advantage to this is that it will increase retention rates and ensure that
students won’t drop out or transfer to a different university.
3 Staying Connected
With Alumni & Donors
With the help of a CRM system, administration can centralize donor
and alumni information and use it to send out automated messages
and outreach during the most convenient and effectives times of the
year. Colleges and universities can also use CRM software to recruit
donors and alumni as potential employees or administration.
Gaining Insight on
Organization-Wide Data &
Administration can use CRM software to gain insight on their
processes by integrating their CRM with other business software. Data
collected at the many touch points along the student life-cycle are lost
if CRM isn’t integrated with other technologies such as social media
tools, marketing automation tools, or financial management tools.
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