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Four ways colleges and universities are using CRM


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BrainSell highlights key ways colleges and universities can benefit from CRM. Read the full article here:

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Four ways colleges and universities are using CRM

  1. 1. 4 Ways Colleges and Universities are Using CRM Software
  2. 2. 1 Improving Prospecting for Future Students Student recruitment can be tricky. CRM software can track and automate a lot of the processes involved in this engagement with prospects, such as gathering and storing prospect information, sending follow-up messages, distributing content, and communicating on social media (if integrated with CRM).
  3. 3. 2 Tracking Student Life-Cycles Throughout Admission, Enrollment, and Graduation Colleges and universities can use CRM software to track students from the admissions process all the way to graduation. Part of the advantage to this is that it will increase retention rates and ensure that students won’t drop out or transfer to a different university.
  4. 4. 3 Staying Connected With Alumni & Donors With the help of a CRM system, administration can centralize donor and alumni information and use it to send out automated messages and outreach during the most convenient and effectives times of the year. Colleges and universities can also use CRM software to recruit donors and alumni as potential employees or administration.
  5. 5. 4 Gaining Insight on Organization-Wide Data & Processes Administration can use CRM software to gain insight on their processes by integrating their CRM with other business software. Data collected at the many touch points along the student life-cycle are lost if CRM isn’t integrated with other technologies such as social media tools, marketing automation tools, or financial management tools.
  6. 6. Interested in learning more? Read the full article on our blog! We help companies thrive by solving their business challenges with guidance and technology! #LearningWithBrainSell