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www.brainmates.com.au A Definition of Product What is Product Management?

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www.brainmates.com.au
A Definition of Product Management
“Product Management is the process of conceiving,
planning, developing, testing, launching, delivering
and withdrawing products in the market”
Internal: current teams, management
External: supply chain, market
Upstream: planning, development, launch
Downstream: ongoing lifecycle management
–ProdBOK pages 37-38
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Published in: Education, Business

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