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Leading the Product Speaker - Saeed Khan talks about Product Release Planning in his talk "Don't Release the Kraken: Bringing Clarity and Harmony to Product Release Planning".

For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/

Leading the Product Speaker - Saeed Khan talks about Product Release Planning in his talk "Don't Release the Kraken: Bringing Clarity and Harmony to Product Release Planning".

For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/

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Leading the Product 2018 - Saeed Khan Product Releases

  1. 1. 1 DON’T RELEASE THE KRAKEN OR BRINGING CLARITY AND HARMONY TO PRODUCT RELEASE PLANNING Saeed Khan Founder Transformation Labs @saeedwkhan skhan@transformationlabs.io
  2. 2. ON MOUNT OLYMPUS
  3. 3. THE GODS ARE MEETING
  4. 4. ZEUS IS LISTENING…
  5. 5. …TO HADES
  6. 6. HADES CONVINCES ZEUS TO…
  7. 7. RELEASE THE KRAKEN!!!
  8. 8. THE FEARLESS HERO
  9. 9. SPRINGS INTO ACTION
  10. 10. AND JUST AS THE KRAKEN IS ABOUT TO…
  11. 11. …HARM THE PEOPLE
  12. 12. THE HERO SAVES THE DAY
  13. 13. AND STOPS THE KRAKEN DEAD IN ITS TRACKS
  14. 14. THE END
  15. 15. AT A MANAGEMENT OFFSITE
  16. 16. THE EXECUTIVES ARE MEETING
  17. 17. THE CEO IS LISTENING…
  18. 18. …TO THE VP SALES
  19. 19. THE VP CONVINCES THE CEO TO…
  20. 20. RELEASE THE PRODUCT!!!
  21. 21. THE FEARLESS PRODUCT MANAGER
  22. 22. SPRINGS INTO ACTION
  23. 23. AND JUST AS THE PRODUCT IS ABOUT TO…
  24. 24. …HARM THE USERS
  25. 25. THE PRODUCT MANAGER SAVES THE DAY
  26. 26. AND STOPS THE RELEASE IN ITS TRACKS
  27. 27. THE END
  28. 28. Politics Heroics
  29. 29. Politics: the process or behavior in human interactions involving power, influence and authority.
  30. 30. Heroics: having the attributes of a hero; being extraordinarily bold, altruistic, determined etc.
  31. 31. Release Planning Analysis & Development Launch Planning Product Launch Post Launch
  32. 32. Release Planning Analysis & Development Launch Planning Product Launch Post Launch
  33. 33. Release The actual software (functionality, features, binaries etc.) created by engineering teams. Launch The action of making the software release available to customers, users, the public etc.
  34. 34. Maintenance (or Bug Fix) Release Code to address important issues found in the software. Typically made available as soon as code is ready.
  35. 35. Minor Feature Release A small (tactical) feature set of incremental value to the company and market. Made available once code is ready or when needed. (Based on policy or business needs).
  36. 36. Major Functional Release A large feature set or other improvements requiring large effort and providing significant value to the company and the market. Typically made available in alignment with other business activities.
  37. 37. 33% every 3-6 months 24% > 6 months apart How often do you plan major feature releases? http://bit.ly/ReleasePlanningSurvey - Survey is still open. Add your voice.
  38. 38. 62% For their team 76% Across teams DO NOT have a well understood, clear & consistent release planning process http://bit.ly/ReleasePlanningSurvey - Survey is still open. Add your voice.
  39. 39. 46% DO NOT align release plans with a well-defined product roadmap http://bit.ly/ReleasePlanningSurvey - Survey is still open. Add your voice.
  40. 40. 66% DO NOT have a well understood prioritization process http://bit.ly/ReleasePlanningSurvey - Survey is still open. Add your voice.
  41. 41. 55% DO NOT have a clear way to measure success once the work is complete http://bit.ly/ReleasePlanningSurvey - Survey is still open. Add your voice.
  42. 42. 62% No consistent release planning process 66% No consistent prioritization process 46% Do not align release plans with a roadmap X X = ?
  43. 43. Source: Standish Group
  44. 44. “A problem well stated is a problem half solved.” Charles Kettering
  45. 45. Release
  46. 46. Release
  47. 47. Release Support Prod Mgmt Engineering Marketing Sales
  48. 48. WHEN YOU GO SHOPPING, YOU WANT THIS…
  49. 49. BUT YOU GET THIS…. RELEASE PLANNING IS SIMILAR
  50. 50. Release Product RoadmapTime & Goal based articulation of Product Strategy Product Strategy“How & Why” to achieve Product Objectives Release 2 Release 3 Product ObjectivesWhat the Product needs to achieve Product VisionThe aspirational product goal Business Vision, Objectives, StrategyThe Framework under which the business runs
  51. 51. How to measure progress and success? When is delivery & What can derail the plan? The people involved & who perform the work Who are we building for and what do they need? Why are we working on this release? Release Metrics Timelines & Risks Stakeholders, Skills & Resources User & Feature Prioritization Release Objectives
  52. 52. Key Questions to Answer • Why are we planning this release? • Who are the key stakeholders? • When do we need to deliver? • Who are we building this for? • What is the required functionality? • What risks/challenges do we expect? • How will we know we’ve succeeded? • What else must be completed?
  53. 53. Objectives Why Stakeholders Who (Internal) Milestones/Dates When (do we expect…) Personas Who (Customer/Market) Epics/Functionality What (will be delivered) Challenges/Risks What (are the uncertainties) Metrics How (do we know we succeeded) Other Activities What (else is there)
  54. 54. A (mostly) real example Vision – the easiest way for retirement homes to schedule resident activities and share that information with residents and families.
  55. 55. Key Personas • Retirement home management • Retirement home staff • Residents • Family Members • Application Administrator
  56. 56. ActiveLife v1.0 18/10/2018
  57. 57. ActiveLife v1.0 18/10/2018 - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use.
  58. 58. ActiveLife v1.0 18/10/2018 - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support)
  59. 59. - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target launch in 5 months ActiveLife v1.0 18/10/2018
  60. 60. - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target launch in 5 months ActiveLife v1.0 18/10/2018 - Retirement Home Staff - Resident - Family Members Management & Admin needs to be addressed in future releases.
  61. 61. - Retirement Home Staff - Resident - Family Members Management & Admin needs to be addressed in future releases. - Simple Resident Profile (E221) - Activity Setup (single event, simple recurring event) (E224) - Activity registration by staff only (E237) - Full visibility of overall activity calendar, and resident calendar (E231, E232) - View-only access for residents’ family members (E241) ActiveLife v1.0 18/10/2018 - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target release 5 months
  62. 62. - Retirement Home Staff - Resident - Family Members Management & Admin needs to be addressed in future releases. - Simple Resident Profile (E221) - Activity Setup (single event, simple recurring event) (E224) - Activity registration by staff only (E237) - Full visibility of overall activity calendar, and resident calendar (E231, E232) - View-only access for residents’ family members (E241) ActiveLife v1.0 18/10/2018 - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target release 5 months - Angular/React ramp up for team - Must close 2 open headcount on team - Unclear who will participate in Beta.
  63. 63. - Retirement Home Staff - Resident - Family Members Management & Admin needs to be addressed in future releases. - Simple Resident Profile (E221) - Activity Setup (single event, simple recurring event) (E224) - Activity registration by staff only (E237) - Full visibility of overall activity calendar, and resident calendar (E231, E232) - View-only access for residents’ family members (E241) ActiveLife v1.0 18/10/2018 - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target release 5 months - Angular/React ramp up for team - Must close 2 open headcount on team - Unclear who will participate in Beta. - % Story completion - % Defects deferred - % Automated test coverage - New stories created during sprints - Beta customer conversions
  64. 64. - Focus on individual retirement home needs. Not groups. - Web support for desktop & tablet. No App in this version. - Simple to understand and quick time to value capabilities. - Keep v1 focused and easy to use. - Sam W (PM) - Cate B (PMM/Mktg) - Liam H (Eng) - Russel C (Sales) - Margot R (Support) - Team up-to-speed in month 1 - 4 month dev cycle - Beta starts in month 3 - Target launch in 5 months - Retirement Home Staff - Resident - Family Members Management & Admin needs to be addressed in future releases. - Simple Resident Profile (E221) - Activity Setup (single event, simple recurring event) (E224) - Activity registration by staff only (E237) - Full visibility of overall activity calendar, and resident calendar (E231, E232) - View-only access for residents’ family members (E241) - Angular/React ramp up for team - Must close 2 open headcount on team - Unclear who will participate in Beta. - % Story completion - % Defects deferred - % Automated test coverage - New stories created during sprints - Beta customer conversions - Beta recruiting must begin early - Create training class for home staff - Investigate import tool for home resident information ActiveLife v1.0 18/10/2018
  65. 65. Release
  66. 66. Release
  67. 67. ELIMINATE THE POLITICS IN RELEASE PLANNING
  68. 68. REMOVE THE NEED FOR LAST-MINUTE HEROICS
  69. 69. One more thing…
  70. 70. Your thoughts on the talk? 3 questions, 30 seconds. http://bit.ly/ltpkraken Want to download the Release Planning Canvas? http://bit.ly/ReleasePlanningCanvas
  71. 71. 75 DON’T RELEASE THE KRAKEN OR BRINGING CLARITY AND HARMONY TO PRODUCT RELEASE PLANNING Saeed Khan Founder Transformation Labs @saeedwkhan skhan@transformationlabs.io

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