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Inspiration for Innovation from Science Fiction

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Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.

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Inspiration for Innovation from Science Fiction

  1. 1. Inspiration forInnovation fromScience Fiction –Page no. 1
  2. 2. brainmates helps clients todefine, develop and deployproducts and services thatcustomers love. Nick Coster Principal Consultant and Trainer www.brainmates.com.au nick@brainmates.com.au –Page no. +61 (2) 9232 8147
  3. 3. Why Innovate? –Page no.
  4. 4. Why innovate? Provide more value than the competition. Help build a sustainable competitive advantage. Deliver financial benefit to the business. –Page no.
  5. 5. Too often we look tocompetitors for insights –Page no. 5
  6. 6. Slow incremental product improvementCustomer Value Timeline –Page no. 6
  7. 7. Wayne GretzkyProfessional Ice Hockey Player “I skate to where the puck is going to be, not where it has been” –Page no. 7
  8. 8. Customer Value How do we create massive increases in customer value? Timeline –Page no. 8
  9. 9. How does ScienceFiction help? –Page no.9 9
  10. 10. Expanding our imaginationLaw 1:“The only way ofdiscovering thelimits of the possibleis to venture a littleway past them intothe impossible.” - Arthur C Clarke –Page no. 10
  11. 11. 2001 – A Space OdysseyVideo Phone vs Skype –Page no. 11
  12. 12. 2001 – A Space OdysseyVideo Tablet vs iPad –Page no. 12
  13. 13. Expanding our imaginationLaw 2:“Any sufficientlyadvancedtechnology isindistinguishablefrom magic.” - Arthur C Clarke –Page no.
  14. 14. –Page no.14
  15. 15. –Page no.15
  16. 16. –Page no.16
  17. 17. Innovation requiresthe ability to embracethe impossible. –Page no. 17
  18. 18. Use Science Fiction to explore ideas while suspending disbelief. –Page no.18
  19. 19. Just for fun..“The justice systemworks swiftly inthe future now thattheyve abolishedall lawyers.” - Doc, Back to the Future II –Page no.
  20. 20. How to do it… Method 1 - Identify a key bottleneck that customers experience and remove it completely Method 2 - Describe the opposite of your existing customers and imagine what they could get out of using your product. –Page no. 20
  21. 21. Then: Imagine the impossible… –Page no. 21
  22. 22. –Page no.22

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