Sorosh	  Tavakoli,	  Founder	  &	  CEOThe	  New	  TV
The	  biggest	  and	  most	  disrup5ve	  change	  so	  farPhysical	  Film   Analogue	  Broadcast	  TV   Digital	  Broadcas...
Videoplaza	  is	  the	  leading	  sell	  side	     ad	  plaIorm	  for	  the	  New	  TV         Videoplaza         •   Foun...
Maximising	  the	  value	  of	  the	  audience                                    ADVERTISERS	  &	  AGENCIES              ...
"Audiences	  will	  be	  traded	      cross	  plaIorm"
"Trading	  will	  be	  increasingly	  automated	  and	  sophis5cated"
"The	  adver5sing	  eco	  system	          will	  be	  polarised"
Global	  TV	  ad	  spend	  evolu5on                                                                                       ...
Good	  morning	  &	  thank	  you.sorosh@videoplaza.com	  |	  @soroshtavakoli	  |	  www.videoplaza.com
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Breakfast & Brains, February 2012- Sorosh Tavakoli

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Breakfast & Brains, February 2012- Sorosh Tavakoli

  1. 1. Sorosh  Tavakoli,  Founder  &  CEOThe  New  TV
  2. 2. The  biggest  and  most  disrup5ve  change  so  farPhysical  Film Analogue  Broadcast  TV Digital  Broadcast  TV The  New  IP-­‐delivered  TV Tablet Smart  TV Game  Console Mobile PC 1900 1930 1980 2010
  3. 3. Videoplaza  is  the  leading  sell  side   ad  plaIorm  for  the  New  TV Videoplaza • Founded  2007,  Stockholm • HQ  London • Product  Stockholm • Sales  offices  in  Paris,  Berlin,   Madrid  &  Singapore • Clients  across  17  markets
  4. 4. Maximising  the  value  of  the  audience ADVERTISERS  &  AGENCIES DIRECT  SALES INDIRECT  SALES VIDEOPLAZA  EMPOWERED   PUBLISHER OWN  PROPERTIES SYNDICATED  PROPERTIES AUDIENCE Game Tablet Connected TVMobile Computer Console IPTV/STB
  5. 5. "Audiences  will  be  traded   cross  plaIorm"
  6. 6. "Trading  will  be  increasingly  automated  and  sophis5cated"
  7. 7. "The  adver5sing  eco  system   will  be  polarised"
  8. 8. Global  TV  ad  spend  evolu5on The  New  IP   delivered  TV $160bn Dynamic  adver5sing  in  linear  content   TodayAd  spend  $ Linear  broadcast  TV Living  room  TV Tablets Mobile PC $5.4bn  in  2011
  9. 9. Good  morning  &  thank  you.sorosh@videoplaza.com  |  @soroshtavakoli  |  www.videoplaza.com

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