10 Tips on Sourcingfor Hard-to-fill Positions                                                              By Irina Shamae...
OutlineIntroductionDo Your Homework#1 Research Terminology#2 Find Target Companies#3 Locate Memberships#4 Locate EventsExp...
Introduction• People Sourcing  – increasingly important in 2013• Changing Landscape  – Professional Info is more present o...
Sourcing      for Hard-to-fill PositionsDo Your Homework#1 Research Terminology#2 Find Target Companies#3 Locate Membershi...
Research Terminology• Tip One  – Find definitions
Research Terminology• Tip Two  – Explore synonyms and related words     • Related words look-up:
Research Terminology• Tip Three  – Find Skills that go together     • Related Skills on LinkedIn:
Find Target Companies• Tip One  – Use Google’s operator related:
Find Target Companies• Tip Two  – Quick Free Info is available at:     •   Zoominfo     •   Hoovers     •   Jigsaw     •  ...
Find Target Companies• Tip Three  – Use People Search on LinkedIn     • Enter a past company name     • Review the list of...
Locate Memberships• Tip One  – Google Associations• Tip Two. Explore Each
Locate Memberships
Locate Events• Tip One. Google Events• Tip Two. Explore Each
Explore Events…• X-Ray event(or member) sites…
…Find Lists and Contacts
Expand Search Results#5 Use Synonyms#6 Do Not Use Degrees#7 Convert Contact Lists into Profiles
Use Synonyms• Search for synonyms and relevant terms
Do Not Use Degrees• Drop the termswith too many synonyms
Convert Contact Lists               Into Profiles• Tip One. Have LinkedIn Recruiter?  – Use the Talent Pipeline
Convert Contact Lists               Into Profiles• Tip Two. Don’t have LinkedIn Recruiter?  – Use Upload Address Book
Be a Social Recruiter#8 Represent Your Brand#9 Personalize Your Messages#10 Follow Online Activity of PotentialCandidates
Represent Your Brand• Potential candidates check you out  – Use a professional email address with a “social”    signature ...
Personalize Your Messages• Good candidates are often flooded with  messages. Stand out from the crowd:  – Use the info fro...
Follow Online Activity         of Potential Candidates• Tip One. Use Alerts and Saved Searches
Follow Online Activity         of Potential Candidates• Tip Two. Use LinkedIn Signal
Summary• Basic People Sourcing skills are a must in 2013• Searching is not rocket science  – Research to find more  – Enha...
Resources: Boolean Strings &               People Sourcing• Blog http://booleanstrings.com• Largest Sourcers’ Community:  ...
Thank You!• I can be reached at  irina@braingainrecruiting.com | 510-233-9493• Q&A
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Shamaeva 10 tips on sourcing for hard to-fill positions-15.1.2013.hr.com

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Shamaeva 10 tips on sourcing for hard to-fill positions-15.1.2013.hr.com

  1. 1. 10 Tips on Sourcingfor Hard-to-fill Positions By Irina Shamaeva Chief Sourcer, Brain Gain RecruitingFounder, People Sourcing Certification Program http://sourcingcertification.com http://www.linkedin.com/in/irinashamaeva http://twitter.com/braingain http://bit.ly/gplus-irinashamaeva Blog: http://booleanstrings.com
  2. 2. OutlineIntroductionDo Your Homework#1 Research Terminology#2 Find Target Companies#3 Locate Memberships#4 Locate EventsExpand Search Results#5 Use Synonyms#6 Do Not Use Degrees#7 Convert Contact Lists into ProfilesBe a Social Recruiter#8 Represent Your Brand#9 Personalize Your Messages#10 Follow Online Activity of Potential CandidatesSummaryResources
  3. 3. Introduction• People Sourcing – increasingly important in 2013• Changing Landscape – Professional Info is more present online than ever – Multiple sources and sites to look for the same target profile • Big Data: the content that professionals post – Technologies (sites, search syntax) keep changing• A must-have skill for all recruiters – Ignoring online info leads to wasting time – Not a rocket science
  4. 4. Sourcing for Hard-to-fill PositionsDo Your Homework#1 Research Terminology#2 Find Target Companies#3 Locate Memberships#4 Locate Events
  5. 5. Research Terminology• Tip One – Find definitions
  6. 6. Research Terminology• Tip Two – Explore synonyms and related words • Related words look-up:
  7. 7. Research Terminology• Tip Three – Find Skills that go together • Related Skills on LinkedIn:
  8. 8. Find Target Companies• Tip One – Use Google’s operator related:
  9. 9. Find Target Companies• Tip Two – Quick Free Info is available at: • Zoominfo • Hoovers • Jigsaw • Yahoo Finance • Google Finance
  10. 10. Find Target Companies• Tip Three – Use People Search on LinkedIn • Enter a past company name • Review the list of current companies
  11. 11. Locate Memberships• Tip One – Google Associations• Tip Two. Explore Each
  12. 12. Locate Memberships
  13. 13. Locate Events• Tip One. Google Events• Tip Two. Explore Each
  14. 14. Explore Events…• X-Ray event(or member) sites…
  15. 15. …Find Lists and Contacts
  16. 16. Expand Search Results#5 Use Synonyms#6 Do Not Use Degrees#7 Convert Contact Lists into Profiles
  17. 17. Use Synonyms• Search for synonyms and relevant terms
  18. 18. Do Not Use Degrees• Drop the termswith too many synonyms
  19. 19. Convert Contact Lists Into Profiles• Tip One. Have LinkedIn Recruiter? – Use the Talent Pipeline
  20. 20. Convert Contact Lists Into Profiles• Tip Two. Don’t have LinkedIn Recruiter? – Use Upload Address Book
  21. 21. Be a Social Recruiter#8 Represent Your Brand#9 Personalize Your Messages#10 Follow Online Activity of PotentialCandidates
  22. 22. Represent Your Brand• Potential candidates check you out – Use a professional email address with a “social” signature – Fill out online profiles – Share your company and world news on your status – Engage in Social Media
  23. 23. Personalize Your Messages• Good candidates are often flooded with messages. Stand out from the crowd: – Use the info from candidates’ profiles – Express curiosity – Be brief and to the point – Share best practices within your team
  24. 24. Follow Online Activity of Potential Candidates• Tip One. Use Alerts and Saved Searches
  25. 25. Follow Online Activity of Potential Candidates• Tip Two. Use LinkedIn Signal
  26. 26. Summary• Basic People Sourcing skills are a must in 2013• Searching is not rocket science – Research to find more – Enhance your toolbox by adding easy tips• The Internet is social – Track potential candidates – Maintain branded presence• Share the best practices with your team
  27. 27. Resources: Boolean Strings & People Sourcing• Blog http://booleanstrings.com• Largest Sourcers’ Community: – "Boolean Strings" Group on LinkedIn – Boolean Strings Network• People Sourcing Certifications – http://sourcingcertification.com
  28. 28. Thank You!• I can be reached at irina@braingainrecruiting.com | 510-233-9493• Q&A

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