Schedule: People Sourcing Certification Program June 2013 Level One
Session 2. Social NetworksLecture 2-‐‑1. Introduction; The Top Four;LinkedIn BasicsIntroduction to Social Networks"Social" Recruiting AdvantagesCall or email?The Top Four NetworksLinkedInTwitterFacebookGoogle-‐‑PlusLinkedIn BasicsLinkedIn vs. Job BoardsLevels of membershipHow to properly use people searchLecture 2-‐‑2. LinkedIn In-‐‑depthTipsPeople Search as a CompetitiveIntelligence ToolLocating Members to MessageFinding Shallow ProfilesThe "Also Viewed" TipTop Secret TipsInMailing/Messaging: Best PracticesX-‐‑RayingWhat is Google-‐‑able?No-‐‑Boolean and Boolean X-‐‑RayingCountry CodesThe Magic of LinkedIn SignalLecture 2-‐‑3. "Other" Social NetworksFacebookPeople Search ApplicationsGraph SearchGoogle-‐‑PlusGoogle-‐‑Plus and SearchPeople Search TechniquesTwitterTechniques for BrandingOutside of the Big FourSummarySession 3. ToolsLecture 3-‐‑1. Tools: Introduction; People FindersProductivity in People SourcingWhat can be automatedWhat cannot be automatedWhat about the Phone?People FindersPiplZoominfoJigsawX-‐‑raying vs. searching "inside"How to X-‐‑ray membership sitesLecture 3-‐‑2. Tools for Your ToolboxParsing, Sorting, and Filtering ToolsEmail ExtractorsBrowser ExtensionsFinding contact informationVerificationRapportiveSaving and sharing searchesLinkedIn ShortcutsLecture 3-‐‑3. Past and Future Tools; SearchingInternationally; Scenarios; Keep and ImproveYour SkillsPosting JobsThe New Generation of Sourcing SoftwareProfile AggregationSearching InternationallyPutting it all togetherStep-‐‑by-‐‑step ScenariosKeep and Improve your People Sourcing SkillsSession 1: Search EnginesLecture 1-‐‑1. Intro to the Program; Intro toSearchOur GoalsExpectations and Logistics for the ProgramAbout People SourcingSearch EnginesWhat Can Be FoundThe Main Concept of the Internet SearchSearching with No BooleanThe Boolean logicSyntax Rules: IntroductionLecture 1-‐‑2. Search: the Boolean SyntaxSpecial CharactersSearching for PhrasesOperatorsX-‐‑rayingSearch in Title and in URLSearch for DocumentsAdvanced Search DialogOptions and SettingsRecommended SettingsImage SearchNumbers of ResultsExamplesLecture 1-‐‑3. Search: Strategies and BestPractices; Beyond GoogleSearching "the Right Way": the Four RulesIdentifying Keywords for SearchingThe Search ProcessSpecial Notes on SearchingDiscovering SitesNotes on GeographyWhat to AvoidSearching without GoogleBing vs. Google ChartMetasearch EnginesReal-‐‑Time SearchSemantic SearchAdvice for "Beginners"