People Sourcing Certification Program Materials – Updated May 21, 2012Below you will find the outline for six 90-minute le...
EventsLevel I. Session 2. Social NetworksIntroduction to Social Networks• “Social” Recruiting Advantages• Communicating op...
• Syntax rules• Fill In the Blanks: The Asterisk• Related• Controlling the Display• Searching Verbatim• Excluding Junk Res...
• Outwit HubEmail Add-OnsExcel in SourcingDistributed Profiles and “Dream Software”Cross-Posting JobsKeep and improve your...
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People sourcing certification program materials

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People Sourcing Certification Program Materials – Updated May 21, 2012
Below you will find the outline for six 90-minute lectures that are given during the two full training days in the People Sourcing Certification Program.
Program Goals
• Learn the basic hands-on People Sourcing skills
• Acquire a “bag of tricks”
• Understand the ideas behind the peoplesourcing methods and technologies
• Be able to customize the methods for your area (industry, geography)
• Practice to master the new skills
• Raise productivity and success rate
• Get comfortable sourcing and enjoy it
• Be able to stay on top of the news and changes

OUTLINE FOR THE SIX LECTURES:
Level I. Session 1. Search
About PeopleSourcing
Search Engines
• The Boolean logic
• The Fundamentals of Google Search
Syntax rules: the core operators; X-raying; special characters
Settings and Options
• Strategies and Best Practices
Excluding false positives
Searching process
• Search Engines Comparison
• Bing overview
• Metasearch engines
Internet Research
• Terminology research
• Finding target companies
• Job Title research
• Where do the potential leads “hang out”?
Memberships
Events

Level I. Session 2. Social Networks

Introduction to Social Networks
• “Social” Recruiting Advantages
• Communicating options
Call or email?
The Top Networks
LinkedIn In-depth
• LinkedIn vs. Job Boards
• Levels of membership
• How to properly use people search
• Uncovering Hidden names
• How to Communicate with Members
• What can be revealed by X-raying
Facebook
• People search applications
Google-Plus
• What Google-plus means for your business
• People search techniques
Twitter techniques for branding
Summary

Level I. Session 3. Tools

What makes peoplesourcing productive
• What can be automated
• What about the phone?
People Finders
• Pipl; Zoominfo; Jigsaw
X-raying vs. searching “inside”
• How to X-ray membership sites
Parsing, Sorting, and Filtering Tools
• Email Extractors
• Browser Extensions
Finding contact information
• Verification
• Xobni
Distributed profiles and “Dream Software”
[Teamwork.] Saving and sharing searches
Searching Internationally
Posting Jobs
Putting it all together
• Step-by-step Peoplesourcing Scenarios
Keep and improve your peoplesourcing skills
ž
Level II. Session 1. Search

Search Engines
• How Search Engines Work
• Deep and Surface Web
• Real Time Web
Google Search
• Syntax rules
• Fill In the Blanks: The Asterisk
• Related
• Controlling the Display
• Searching Verbatim
• Excluding Junk Results
• Custom Search Engines
• Captchas
Searching Without Google
• Search Engines Comparison
• Bing/Yahoo syntax
• Blekko
• DuckDuckGo
• Exalead
How to Find
• Resumes and CVs
• Social Profiles
• Lists of Prospects
Searching Publications
Semantic Search

Level II

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People sourcing certification program materials

  1. 1. People Sourcing Certification Program Materials – Updated May 21, 2012Below you will find the outline for six 90-minute lectures that are given during the two full training days in the PeopleSourcing Certification Program.Program Goals• Learn the basic hands-on People Sourcing skills• Acquire a “bag of tricks”• Understand the ideas behind the peoplesourcing methods and technologies• Be able to customize the methods for your area (industry, geography)• Practice to master the new skills• Raise productivity and success rate• Get comfortable sourcing and enjoy it• Be able to stay on top of the news and changesOUTLINE FOR THE SIX LECTURES:Level I. Session 1. SearchAbout PeopleSourcingSearch Engines• The Boolean logic• The Fundamentals of Google SearchSyntax rules: the core operators; X-raying; special charactersSettings and Options• Strategies and Best PracticesExcluding false positivesSearching process• Search Engines Comparison• Bing overview• Metasearch enginesInternet Research• Terminology research• Finding target companies• Job Title research• Where do the potential leads “hang out”?Memberships
  2. 2. EventsLevel I. Session 2. Social NetworksIntroduction to Social Networks• “Social” Recruiting Advantages• Communicating optionsCall or email?The Top NetworksLinkedIn In-depth• LinkedIn vs. Job Boards• Levels of membership• How to properly use people search• Uncovering Hidden names• How to Communicate with Members• What can be revealed by X-rayingFacebook• People search applicationsGoogle-Plus• What Google-plus means for your business• People search techniquesTwitter techniques for brandingSummaryLevel I. Session 3. ToolsWhat makes peoplesourcing productive• What can be automated• What about the phone?People Finders• Pipl; Zoominfo; JigsawX-raying vs. searching “inside”• How to X-ray membership sitesParsing, Sorting, and Filtering Tools• Email Extractors• Browser ExtensionsFinding contact information• Verification• XobniDistributed profiles and “Dream Software”[Teamwork.] Saving and sharing searchesSearching InternationallyPosting JobsPutting it all together• Step-by-step Peoplesourcing ScenariosKeep and improve your peoplesourcing skillsžLevel II. Session 1. SearchSearch Engines• How Search Engines Work• Deep and Surface Web• Real Time WebGoogle Search
  3. 3. • Syntax rules• Fill In the Blanks: The Asterisk• Related• Controlling the Display• Searching Verbatim• Excluding Junk Results• Custom Search Engines• CaptchasSearching Without Google• Search Engines Comparison• Bing/Yahoo syntax• Blekko• DuckDuckGo• ExaleadHow to Find• Resumes and CVs• Social Profiles• Lists of ProspectsSearching PublicationsSemantic SearchLevel II. Session 2. Social NetworksSocial Recruiting" AdvantagesLinkedIn In-depth• How to Communicate with Members• X-raying• LinkedIn Signal• Recently Updated Profiles• LinkedIn Secret Productivity TipsCross-referencing with• Facebook• Google-PlusGoogle-Plus Peoplesourcing• Techniques and LimitationsPeople Search on TwitterMore Networks• Quora• Pinterest• MeetupBlogsAssessing NetworksLevel II. Session 3. ToolsWhat Can and Cannot be AutomatedHow People Finders workLead GenerationPeople FindersX-raying Membership SitesFinding Contact InformationCross-Referencing• The Find Friends FunctionBrowser Add-Ons
  4. 4. • Outwit HubEmail Add-OnsExcel in SourcingDistributed Profiles and “Dream Software”Cross-Posting JobsKeep and improve your peoplesourcing skillsAny questions, please email us.

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