Rise of the Mobile Connected Car Dealership


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Business Savvy Car Dealerships are integrating Mobile Marketing into their promotional activities. Wide-spread use of Mobile phones are making it easy to build customer database and increase customer engagement with tremendous ROI. Concepts really work for any automotive related business such as oil change/lube services, tune-up shops and others.

It is the wave of the future!
Get Your Automotive Business On Board!

For more information visit http://EastexMobileAlerts.com

Published in: Automotive, Technology, Business
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Rise of the Mobile Connected Car Dealership

  1. 1. The Next Communication Channel: Mobile Marketing and Beyond Title slideThe Rise of the Mobile Connected Dealership
  2. 2. Quick Stats
  3. 3. Connect with Your Potential Clients WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, Exactly When You Want YOU CAN REACH YOUR CUSTOMERS And Right When They Need It! WHENEVER YOU WANT, WHEREVER THEY ARE15% Off your next Visit! Text SERVICEME to 55469
  4. 4. 72% of Americans text messageacross all demographics 67% of customers would like toreceive mobile alerts or remindersTwice as many people Text Messagethan own a Television set82% of Americans do not leave thehouse without their cell phonesCTIA 2009
  5. 5. Text Call to Action Live Demonstration “Try it on your phone Now!” KEYWOR SHORTCODE D (STAYS THE (CHANGES SAME) ) Text DEALER to 49798 for an Extra $2,000 Instant Cash on your Trade-in When client texts, They are entered Into the database!TEXT MESSAGING 101
  6. 6. Add to the Pool: Every customer that comes in contact with Your Dealership is engaged with MOBILE. Dealership a. A chance to enter to WIN a Great PrizePool of Current and b. Received a Business Card Future Clientele c. Signed agreements to purchase a vehicle d. Responded to an offer in Traditional Media These clients are then marketed to timely over the upcoming months, generating more transactions.
  7. 7. Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Jackson Honda: Early Bird John’s Lincoln: This Paul’s Toyota: Weekend special all day long thru weekend ONLY, we will Sales Event starts Now! Friday! Show msg to give you $1,500 over blue- First 100 people on our lot redeem $10 OFF your book on your trade-in, gets a FREE Nascar jacket; service , code mb8483 FWD 2 friends Show msg http://Paulscars.com exp. 4.9 Reply STOP 2end to redeem, exp. 5.2 Reply Reply STOP 2end STOP 2end
  8. 8. (Example of Return-on-Investment on a small scale) 1,000 2% or Higher AverageCustomers Redemption Rate Transaction or in your on Promotion or Sale of Vehicle database CouponIndustry ranges between 2-5% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $100 ROI on even 10 people scheduling service or buying a vehicle? $200 Average additional transaction? $2,000
  9. 9. The Mobile World 101 3 Ways to Get an Opt-in 1. Get the potential customers to Text (KEYWORD) to SHORTCODE (72727). To: 55469 MSG: TOYOTA a. Virtual Business Cards – Environmentally Friendly b. Combine with Traditional engagements c. Use in Social Networks 2. Add the Mobile “Opt-in” Option to your current Website a. Deliver Inventory Updates Direct Mobile Number b. VIP Maintenance Offers 3. Engage Current Buyers Your clients sign a agreements to buy. Add the mobile opt-in verbiage, and upload every client into your mobile database.
  10. 10. Virtual Business Cards Customer that texts – is We use Virtual Business entered into database Cards, They are environmentally friendly. Text Drew to 55469 Drew Garcia: Toyota of Olathe p. 1 (816) 221-1225 e. drewg@toyota.com See our inventory, http://toyotaolathe.com Reply STOP 2endBONUS: Customer Service Representative gets an instant Text message with thePhone number of the potential client right to his/her cell-phone instantly.Lead can then be followed up with for increased conversions!
  11. 11. Smart Updates? Smart Savings? Text BASEBALL to 72727 for $30 OFFText SMART to 72727 $2,000 Rebate Today Updates on Inventory? Inventory Updates Text VENZA to 72727 Text TOYOTA to 72727 72727 Text CAMARO to
  12. 12. Smart Updates? Smart Savings? Text BASEBALL to 72727 Toyota: You$30 OFF for for are entered a chance to win! Reply w/Text SMART to 72727 your email for an additional entry. Reply STOP 2quit, help 4help
  13. 13. When Customers sign Purchase order, they are automatically entered Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text- message 90 days later to increase the frequency of the transactions. Purchase agreement! By signing this agreement authorizes Big Johns Auto-mall to send You updates and offers direct to your mobile phone. Up to 3 messages Per month, standard text message rates apply, reply STOP 2 quit at any- Time. Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply Mobile Phone Number STOP 2end required I authorize Big John’s to send me Mobile Exclusive Offers and Specials Now Market Service Offers direct to their hand-held Devices in the future.
  14. 14. Capture Web Traffic into Database! Molle Chevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show msg to redeem, exp. 3.28.11 Get an Instant $1,000 Reply STOP 2end OFF Your Vehicle Mobile ONLY Coupon! Enter Mobile Number Donate NOW! Mobile Coupon will be sent Right to your phone instantly!Beauty Brands Secret Sale! Text BEAUTY to 72727
  15. 15. Send Promotions to your Database to do More Than Just Coupon! • Increase Social Network Followers • Capture Email • More Transactions per year • Support CausesSeattle Toyota has a VIP Oil Panchero’s OFF Cards are mile, 15% Gift any 50,000Special on Facebook, Follow us the best gift! Click here and week or 75,000 service thisNOW and see how we love To complete your entry to be finished shopping. only, call 816-229-8800 oryou. Reply STOP 2quit win a FREE Oil Changes for a http://xmaspanch.wap click year reply with your email Reply STOP 2quit http://servicemolle.wap address and watch for more Reply STOP 2quit great deals!
  16. 16. Promotions Match Organization Objectives Deliver Video Right to your Interested Clients Phones!John’s Ford: See our F-250Premium package only offeredthis weekend. Video of theoptions right to your phone,click http://bit.ly to see. Reply STOP 2quit
  17. 17. Utilize Databases Based on Who They Are! Frequency of Messages 1 per month 2 per month Current Client Potential Client Database Database Title slide Send Messages that Match Objectives:Drive Social Network Behavior Lead Mine for New BusinessCapture Email for additional Touch Point Grow Brand AwarenessCreate FWD 2 Friend Opportunities Convert LeadsDrive additional transactions Send Premium OffersDrive Awareness of New Products Capture emailGROW TOMA And more…And more… Leverage Mobile for Big Profits
  18. 18. Text Appointment Notification! Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212- 333-1313 Donate NOW! Enter Mobile NumberBeauty Brands Secret Sale! Text BEAUTY to 72727
  19. 19. Contact Eastex Mobile Alerts 1910 ESE Loop 323 Suite 230 Tyler, TX 75701 http://EastexMobileAlerts.com Jeff Williams 855-903-2777 ext 10 903-530-6602 (Mobile) Jeff@EastexMobileAlerts.com