UCM Conference keynote Roger Heijsters

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My presentation at the UCM Coference held on January 18th 2011 in Maastricht. In cooperation with Maastricht University.

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UCM Conference keynote Roger Heijsters

  1. 1. What? Social media? UCM Conference 18 november 2010 eijs ters er H 1 y RogUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters B
  2. 2. A little about Roger Roger Heijsters 2UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters
  3. 3. Disclaimer • Not a new belief > it’s an instrument • Interpret it as possibilities • No obligationsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 3
  4. 4. What are social media? sharing communities free online media s d application n ternet-base nd exchange Group of I a e creation tent th wh ich allows nerated co n of user ge independent create valueUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 4
  5. 5. What are social media? Visibility W Generate leads ha Generate ideas tc Visualize needs in the market > ideas and feedback an Solve problems Id Real time education o Have a look at your competition wi th Make people ambassadors it?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 5
  6. 6. BIG HOW AND FAST IS SOCIAL MEDIA?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 6
  7. 7. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 7
  8. 8. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 8
  9. 9. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 9
  10. 10. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 10
  11. 11. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 11
  12. 12. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 12
  13. 13. How big? • Twitter 175 million • 330.000 in NL • LinkedIn 80+ million • Xing 9 million • Facebook (2004) 500+ million BIG! • 175 million dailyUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 13
  14. 14. CHANNELSUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 14
  15. 15. What are the elements INFORMATION USERS PLATFORMUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 15
  16. 16. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 16
  17. 17. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 17
  18. 18. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 18
  19. 19. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 19
  20. 20. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 20
  21. 21. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 21
  22. 22. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 22
  23. 23. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 23
  24. 24. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 24
  25. 25. What is LinkedIn? Networking network 2003 41 years old 2006: 8 million 2009: 52 million Q3 2010: 75+ miljoen Every 9 days: + 1 millionUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 25
  26. 26. Your LinkedIn strategy OPEN OF PERSONALUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 26
  27. 27. Quick winsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 27
  28. 28. Why LinkedIn? Easy overview of network Higher score SEO Virtual Rolodex up-to-date Profile = CV of the future More and more applications Show your knowledgeUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 28
  29. 29. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 29
  30. 30. 2. Social Media kanalenUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 30
  31. 31. Social Media channels Geo-locationUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 31
  32. 32. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 32
  33. 33. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 33
  34. 34. FoodspottingUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 34
  35. 35. SOCIAL STRATEGY?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 35
  36. 36. The Smartcheck system Smartcheck Social Media method FASE 1 FASE 2 FASE 3 Orientation Building Engagement Smartcan Building channels Content strategy Communication research Basic training Moments of influence Social Media Strategy Rainmakingtraining Marketing-stunts Channel-combination Social Media School Measure SWOT Coaching Improve Market opportunities News-updates Make it a habitUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 36
  37. 37. 2011 Outlook 1. SHARING Listeners Value Geo-locationUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 37
  38. 38. Be inspired
  39. 39. 2011 Outlook 2. MOBILE Calling less important 3-D Augmented realityUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 39
  40. 40. 2011 Outlook 3: WHO & WHERE Different platform, different info Image Consistency What will people find on Google about you?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 40
  41. 41. 2011 Outlook 4: SOCIAL STATUS Klout BadgesUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 41
  42. 42. 2011 Outlook 5: SUB-PLATFORMING Groups too big Same interest Small scaleUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 42
  43. 43. 2011 Outlook 6: THE CROWD #daretoask costomers-4-customers group forceUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 43
  44. 44. Why participate? TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 44
  45. 45. Some advice Know what people say: Alerts Claim your name IT’S T IMEUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 45
  46. 46. The first step Accounts Fill S TAGET Listen RT E D !UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 46
  47. 47. 7. QuestionsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 47
  48. 48. Get in touch! ROGERHEIJSTERS.COM BRAINEO.NL SMARTCHECK.EU Roger Heijsters 06-45436166 043-3261270 roger@braineo.nlUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 48
  49. 49. What? Social media? UCM Conference 18 november 2010 eijs ters er H 49 y RogUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters B

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