Presentatie braineo EFM academy

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Slides of the Maastricht University related EFM Academy presentation on the 27th of April 2011.

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  • Presentatie braineo EFM academy

    1. 1. Social Media - What? EFM Academy - Maastricht April 27th, 2011 eijs ters HEFM Academy | Braineo.nl | 27-04-2011 1 Rogér
    2. 2. A little about Roger Roger Heijsters 2EFM Academy | Braineo.nl | 27-04-2011
    3. 3. Disclaimer • Not a new belief, it’s an instrument • Interpret it as possibilities • No obligationsEFM Academy | Braineo.nl | 27-04-2011 3
    4. 4. Be inspiredhttp://www.youtube.com/ watch?v=MpIOClX1jPE&NR=1
    5. 5. What are social media? sharing communities free online media based app lications Grou p of Internet- exchange s the crea tion and wh ich allow content of user generated independent create valueEFM Academy | Braineo.nl | 27-04-2011 5
    6. 6. What are social media? W ha tc an Id o wi th it?EFM Academy | Braineo.nl | 27-04-2011 6
    7. 7. What are social media? Visibility W Generate leads ha Generate ideas tc Visualize needs in the market > ideas and feedback an Solve problems Id Real time education o Have a look at your competition wi th Make people ambassadors it?EFM Academy | Braineo.nl | 27-04-2011 6
    8. 8. BIG HOW AND FAST IS SOCIAL MEDIA?EFM Academy | Braineo.nl | 27-04-2011 7
    9. 9. Years to reach 50 million usersEFM Academy | Braineo.nl | 27-04-2011 8
    10. 10. Years to reach 50 million usersEFM Academy | Braineo.nl | 27-04-2011 9
    11. 11. Years to reach 50 million usersEFM Academy | Braineo.nl | 27-04-2011 10
    12. 12. Years to reach 50 million usersEFM Academy | Braineo.nl | 27-04-2011 11
    13. 13. EFM Academy | Braineo.nl | 27-04-2011 12
    14. 14. EFM Academy | Braineo.nl | 27-04-2011 13
    15. 15. How big and fast really? BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    16. 16. How big and fast really? • Twitter 200 million BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    17. 17. How big and fast really? • Twitter 200 million • 460.000 accounts every day BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    18. 18. How big and fast really? • Twitter 200 million • 460.000 accounts every day • 330.000 in NL BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    19. 19. How big and fast really? • Twitter 200 million • 460.000 accounts every day • 330.000 in NL • LinkedIn 100 million BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    20. 20. How big and fast really? • Twitter 200 million • 460.000 accounts every day • 330.000 in NL • LinkedIn 100 million • Facebook (2004) 600+ million • 175 million daily BIG!EFM Academy | Braineo.nl | 27-04-2011 14
    21. 21. CHANNELSEFM Academy | Braineo.nl | 27-04-2011 15
    22. 22. What are the elements?EFM Academy | Braineo.nl | 27-04-2011 16
    23. 23. What are the elements? INFORMATIONEFM Academy | Braineo.nl | 27-04-2011 16
    24. 24. What are the elements? INFORMATIONEFM Academy | Braineo.nl | 27-04-2011 16
    25. 25. What are the elements? INFORMATION USERSEFM Academy | Braineo.nl | 27-04-2011 16
    26. 26. What are the elements? INFORMATION USERSEFM Academy | Braineo.nl | 27-04-2011 16
    27. 27. What are the elements? INFORMATION USERSEFM Academy | Braineo.nl | 27-04-2011 16
    28. 28. What are the elements? INFORMATION USERS PLATFORM/CHANNELEFM Academy | Braineo.nl | 27-04-2011 16
    29. 29. EFM Academy | Braineo.nl | 27-04-2011 17
    30. 30. Major platforms NLEFM Academy | Braineo.nl | 27-04-2011 18
    31. 31. Social Media channelsEFM Academy | Braineo.nl | 27-04-2011 19
    32. 32. EFM Academy | Braineo.nl | 27-04-2011 20
    33. 33. Social Media channelsEFM Academy | Braineo.nl | 27-04-2011 21
    34. 34. EFM Academy | Braineo.nl | 27-04-2011 22
    35. 35. Social Media channelsEFM Academy | Braineo.nl | 27-04-2011 23
    36. 36. EFM Academy | Braineo.nl | 27-04-2011 24
    37. 37. EFM Academy | Braineo.nl | 27-04-2011 25
    38. 38. What is LinkedIn? Professional networking network 2003 41 years old 2006: 8 million 2009: 52 million Q3 2010: 75+ million Q1 2011: 100 million Every 9 days: + 1 millionEFM Academy | Braineo.nl | 27-04-2011 26
    39. 39. EFM Academy | Braineo.nl | 27-04-2011 27
    40. 40. EFM Academy | Braineo.nl | 27-04-2011 28
    41. 41. Your LinkedIn strategy OPEN OF PERSONALEFM Academy | Braineo.nl | 27-04-2011 29
    42. 42. Quick winsEFM Academy | Braineo.nl | 27-04-2011 30
    43. 43. Why LinkedIn? Easy overview of network Virtual Rolodex up-to-date Profile = CV of the future Higher score SEO More and more applications Show your knowledgeEFM Academy | Braineo.nl | 27-04-2011 31
    44. 44. Social Media channelsEFM Academy | Braineo.nl | 27-04-2011 32
    45. 45. 2. Social Media kanalenEFM Academy | Braineo.nl | 27-04-2011 33
    46. 46. Social Media channels Geo-locationEFM Academy | Braineo.nl | 27-04-2011 34
    47. 47. EFM Academy | Braineo.nl | 27-04-2011 35
    48. 48. EFM Academy | Braineo.nl | 27-04-2011 36
    49. 49. EFM Academy | Braineo.nl | 27-04-2011 36
    50. 50. EFM Academy | Braineo.nl | 27-04-2011 36
    51. 51. EFM Academy | Braineo.nl | 27-04-2011 36
    52. 52. EFM Academy | Braineo.nl | 27-04-2011 36
    53. 53. EFM Academy | Braineo.nl | 27-04-2011 36
    54. 54. EFM Academy | Braineo.nl | 27-04-2011 36
    55. 55. FoodspottingEFM Academy | Braineo.nl | 27-04-2011 37
    56. 56. FoodspottingEFM Academy | Braineo.nl | 27-04-2011 37
    57. 57. FoodspottingEFM Academy | Braineo.nl | 27-04-2011 37
    58. 58. FoodspottingEFM Academy | Braineo.nl | 27-04-2011 37
    59. 59. FoodspottingEFM Academy | Braineo.nl | 27-04-2011 37
    60. 60. EFM Academy | Braineo.nl | 27-04-2011 38
    61. 61. WHY?EFM Academy | Braineo.nl | 27-04-2011 39
    62. 62. EFM Academy | Braineo.nl | 27-04-2011 40
    63. 63. EFM Academy | Braineo.nl | 27-04-2011 40
    64. 64. TRANSPARANCYEFM Academy | Braineo.nl | 27-04-2011 40
    65. 65. TRANSPARANCY FREE FEEDBACKEFM Academy | Braineo.nl | 27-04-2011 40
    66. 66. TRANSPARANCY FREE FEEDBACKEFM Academy | Braineo.nl | 27-04-2011 40
    67. 67. TRANSPARANCY FREE FEEDBACK MANY PEOPLEEFM Academy | Braineo.nl | 27-04-2011 40
    68. 68. TRANSPARANCY FREE FEEDBACK MANY PEOPLEEFM Academy | Braineo.nl | 27-04-2011 40
    69. 69. TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    70. 70. TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    71. 71. TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    72. 72. TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    73. 73. TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    74. 74. LESS GENDER TRANSPARANCY INFLUENCE FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONEFM Academy | Braineo.nl | 27-04-2011 40
    75. 75. SOCIAL STRATEGY?EFM Academy | Braineo.nl | 27-04-2011 41
    76. 76. The Smartcheck system Smartcheck Social Media method FASE 1 FASE 2 FASE 3 Orientation Building Engagement Smartcan Building channels Content strategy Communication research Basic training Moments of influence Social Media Strategy Rainmakingtraining Marketing-stunts Channel-combination Social Media School Measure SWOT Coaching Improve Market opportunities News-updates Make it a habitEFM Academy | Braineo.nl | 27-04-2011 42
    77. 77. ck a 50 n alys erap 25 port 0 8 no Verg elijk v. 20 en m 1 et: 1 0 - 14 Dez 8 no v. nov. n 2010 ov. 2 e aa Vori 0 ov. 2 10 ge: U niek -7n ngep e be zoek 010 Gem idde aste ers U lden dime niek e bezo ekers Un e bezio ke nsie eker heef 9 7 s Bou t gele 50 Vorig e: tage ncepe rc id tot 9 en 7 Un 109 49, Bez 25 Vorig 61% (-11 , 01% 96 oe kers ieke ) 54 e: bezo Wee k 8,15 ,01% (- Vorig Tijd op p eker 0 %) 106 e: 06:2 agin a s via (-9,4 3%) Vorig 9:15 Pa 2 we 8 no v. 20 06 e: vesginawe e ken 10 - (4,1 :13:52 rga 8 no 13 n Un 1%) 447 Pa nove vember ov. 2 010 bezo ieke Vorig ek ginas/b mbe eker Bou e: e zo 2010 s n r 20 10 - 14 cent ceper 380 3,4 Ge Vorig 7 (17, 1 no age Bez 6 3%) sitem. tijd o 2010vember oeke rs e: p 2010 2,77 00: Vorig 03:01 -7n Tijd (24, 91 93% Wijz iging ovem pagi op ) e: ber 50,4 na Pag 00 sper 1 in (10, :02:44 14 n cent age % rgavawee 57% ov. 2 104 es Pag ) 010 90 ina - 14 53,5 06:0 ezoe s/b gets nove nov. -12, 4% 3:02 k Gem martovem mber 2 2010 op s . tijd Nov ch 19, 2 eckeds 50% ber 0 101 ite 201010 - 14 416 010 S 12AM tatistics -5,8 06:1ovem 5% 1:040 ber 2010 -10, 3,44 to D -7n 89% ec 1 ovem 8 362 00:0 3:00 8, 20gi ng ber 37,5 -2,1 6% 10 1 sp e r 0 % 2,85 1PM cent 14,9 (31 age 6 2% 00:0 Tota 8 2:55 l Clic 60,0 0% 00:2 20,6 2% ks) 33,3 6:13 3% 2,67 -37, 6 % 50% 00:0 31 2:48 33,3 3,88 3% 00:0 836, 18 3:17 31% 1,80 72,2 00:0 2% 0:17 115, 28% 1.07 8 ,14% 1-2 van 2 1 43 Goo gl e An alyti c s EFM Academy | Braineo.nl | 27-04-2011
    78. 78. ck a 50 n alys erap 25 port 0 8 no Verg elijk v. 20 en m 1 et: 1 0 - 14 Dez 8 no v. nov. n 2010 ov. 2 e aa Vori 0 ov. 2 10 ge: U niek -7n ngep e be zoek 010 Gem idde aste ers U lden dime niek e bezo ekers Un e bezio ke nsie eker heef 9 7 s Bou t gele 50 Vorig e: tage ncepe rc id tot 9 en 7 Un 109 49, Bez 25 Vorig 61% (-11 , 01% 96 oe kers ieke ) 54 e: bezo Wee k 8,15 ,01% (- Vorig Tijd op p eker 0 %) 106 e: 06:2 agin a s via (-9,4 3%) Vorig 9:15 Pa 2 we 8 no v. 20 06 e: vesginawe e ken 10 - (4,1 :13:52 rga 8 no 13 n Un 1%) 447 Pa nove vember ov. 2 010 bezo ieke Vorig ek ginas/b mbe eker Bou e: e zo 2010 s n r 20 10 - 14 cent ceper 380 3,4 Ge Vorig 7 (17, 1 no age Bez 6 3%) sitem. tijd o 2010vember oeke rs e: p 2010 2,77 00: Vorig 03:01 -7n Tijd (24, 91 93% Wijz iging ovem pagi op ) e: ber 50,4 na Pag 00 sper 1 in (10, :02:44 14 n cent age % rgavawee 57% ov. 2 104 es Pag ) 010 90 ina - 14 53,5 06:0 ezoe s/b gets nove nov. -12, 4% 3:02 k Gem martovem mber 2 2010 op s . tijd Nov ch 19, 2 eckeds 50% ber 0 101 ite 201010 - 14 416 010 S 12AM tatistics -5,8 06:1ovem 5% 1:040 ber 2010 -10, 3,44 to D -7n 89% ec 1 ovem 8 362 00:0 3:00 8, 20gi ng ber 37,5 -2,1 6% 10 1 sp e r 0 % 2,85 1PM cent 14,9 (31 age 6 2% 00:0 Tota 8 2:55 l Clic 60,0 0% 00:2 20,6 2% ks) 33,3 6:13 3% 2,67 -37, 6 % 50% 00:0 31 2:48 33,3 3,88 3% 00:0 836, 18 3:17 31% 1,80 72,2 00:0 2% 0:17 115, 28% 1.07 8 ,14% 1-2 van 2 1 43 Goo gl e An alyti c s EFM Academy | Braineo.nl | 27-04-2011
    79. 79. ck a 50 n alys erap 25 port 0 8 no Verg elijk v. 20 en m 1 et: 1 0 - 14 Dez 8 no v. nov. n 2010 ov. 2 e aa Vori 0 ov. 2 10 ge: U niek -7n ngep e be zoek 010 Gem idde aste ers U lden dime niek e bezo ekers Un e bezio ke nsie eker heef 9 7 s Bou t gele 50 Vorig e: tage ncepe rc id tot 9 en 7 Un 109 49, Bez 25 Vorig 61% (-11 , 01% 96 oe kers ieke ) 54 e: bezo Wee k 8,15 ,01% (- Vorig Tijd op p eker 0 %) 106 e: 06:2 agin a s via (-9,4 3%) Vorig 9:15 Pa 2 we 8 no v. 20 06 e: vesginawe e ken 10 - (4,1 :13:52 rga 8 no 13 n Un 1%) 447 Pa nove vember ov. 2 010 bezo ieke Vorig ek ginas/b mbe eker Bou e: e zo 2010 s n r 20 10 - 14 cent ceper 380 3,4 Ge Vorig 7 (17, 1 no age Bez 6 3%) sitem. tijd o 2010vember oeke rs e: p 2010 2,77 00: Vorig 03:01 -7n Tijd (24, 91 93% Wijz iging ovem pagi op ) e: ber 50,4 na Pag 00 sper 1 in (10, :02:44 14 n cent age % rgavawee 57% ov. 2 104 es Pag ) 010 90 ina - 14 53,5 06:0 ezoe s/b gets nove nov. -12, 4% 3:02 k Gem martovem mber 2 2010 op s . tijd Nov ch 19, 2 eckeds 50% ber 0 101 ite 201010 - 14 416 010 S 12AM tatistics -5,8 06:1ovem 5% 1:040 ber 2010 -10, 3,44 to D -7n 89% ec 1 ovem 8 362 00:0 3:00 8, 20gi ng ber 37,5 -2,1 6% 10 1 sp e r 0 % 2,85 1PM cent 14,9 (31 age 6 2% 00:0 Tota 8 2:55 l Clic 60,0 0% 00:2 20,6 2% ks) 33,3 6:13 3% 2,67 -37, 6 % 31 MEASURE 50% 00:0 2:48 33,3 3,88 3% 00:0 836, 18 3:17 31% 1,80 72,2 QUANTITY 2% 00:0 0:17 115, 28% 1.07 8 ,14% 1-2 van 2 1 43 Goo gl e An alyti c s EFM Academy | Braineo.nl | 27-04-2011
    80. 80. Be inspired
    81. 81. Be inspired
    82. 82. Be inspired MEASURE QUALITY
    83. 83. AND THE FUTURE?EFM Academy | Braineo.nl | 27-04-2011 45
    84. 84. 1. SHARING Listeners Value Geo-locationEFM Academy | Braineo.nl | 27-04-2011 46
    85. 85. Be inspired
    86. 86. 2. MOBILE Calling less important 3-D Augmented realityEFM Academy | Braineo.nl | 27-04-2011 48
    87. 87. 3: WHO & WHERE Different platform, different info Image Consistency What will people find on Google about you?EFM Academy | Braineo.nl | 27-04-2011 49
    88. 88. 4: SOCIAL STATUS Klout BadgesEFM Academy | Braineo.nl | 27-04-2011 50
    89. 89. 5: SUB-PLATFORMING Groups too big Same interest Small scaleEFM Academy | Braineo.nl | 27-04-2011 51
    90. 90. 6: THE CROWD #daretoask costomers-4-customers group forceEFM Academy | Braineo.nl | 27-04-2011 52
    91. 91. EXAMPLESEFM Academy | Braineo.nl | 27-04-2011 53
    92. 92. EFM Academy | Braineo.nl | 27-04-2011 54
    93. 93. EFM Academy | Braineo.nl | 27-04-2011 54
    94. 94. OLD SPICEEFM Academy | Braineo.nl | 27-04-2011 54
    95. 95. OLD SPICEEFM Academy | Braineo.nl | 27-04-2011 54
    96. 96. OLD SPICE T-MOBILEEFM Academy | Braineo.nl | 27-04-2011 54
    97. 97. OLD SPICE T-MOBILEEFM Academy | Braineo.nl | 27-04-2011 54
    98. 98. OLD SPICE T-MOBILE VITAMIN WATEREFM Academy | Braineo.nl | 27-04-2011 54
    99. 99. OLD SPICE T-MOBILE VITAMIN WATEREFM Academy | Braineo.nl | 27-04-2011 54
    100. 100. OLD SPICE T-MOBILE HEINEKEN VITAMIN WATEREFM Academy | Braineo.nl | 27-04-2011 54
    101. 101. Be inspired HEINEKEN http://www.youtube.com/watch?v=tEqJV1acgN4&feature=player_e mbedded
    102. 102. COOL STUFFEFM Academy | Braineo.nl | 27-04-2011 56
    103. 103. • Blogpulse• Hootsuite
    104. 104. SOME ADVICEEFM Academy | Braineo.nl | 27-04-2011 58
    105. 105. Know what people say: Alerts Claim your name IT’S T IMEEFM Academy | Braineo.nl | 27-04-2011 59
    106. 106. The first step S TAGET RT E D !EFM Academy | Braineo.nl | 27-04-2011 60
    107. 107. The first step Accounts Fill S TAGET Listen RT E D !EFM Academy | Braineo.nl | 27-04-2011 60
    108. 108. RememberEFM Academy | Braineo.nl | 27-04-2011 61
    109. 109. 7. QuestionsEFM Academy | Braineo.nl | 27-04-2011 62
    110. 110. Get in touch! ROGERHEIJSTERS.COM BRAINEO.NL SMARTCHECK.EU Roger Heijsters 06-45436166 043-3261270 roger@braineo.nlEFM Academy | Braineo.nl | 27-04-2011 63
    111. 111. Social Media - What? EFM Academy - Maastricht April 27th, 2011 eijs ters HEFM Academy | Braineo.nl | 27-04-2011 64 Rogér

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