Автор - CBDO Brainberry Global и ко-фаундер проекта Minute of Life - Хакан Мутлу Сьонмез.
Что такое дополненная реальность, как и почему она используется. Основные преимущества и недостатки технологии. Принципиальное отличие дополненной и виртуальной реальности.
Общие сведения о технологии дополненной реальности
Augmented Reality MeetUP 2.0
Dr. Hakan M. Sonmez
Co-Founder Minute of Life,
CBDO Brainberry Global
What is Augmented Reality???
To Augment: make (something) greater by
adding to it; increase.
Synonyms: make larger, make bigger, make greater, add to,
supplement, top up, build up, enlarge, expand, extend, raise,
multiply, elevate, swell, inflate�
Reality: You know what it is…
in dictionary form...
A technology that | superimposes a
computer-generated image | on a user's view
of the real world, | thus providing a composite view |.
How AR Works?
AR Layer is
updated in Camera Realigns AR Layer
Open AR App
Database is Loaded to App
AR Layer is
added in Camera
Phone & Camera
Disadvantages: Limited memory on phone,
long downloads on startup
Initial Content Download
Why It`s Important?
Augmented reality is the real-time use
of information in the form of text,
graphics, audio and other virtual
enhancements integrated with
real-world objects, AR leverages and
optimizes the use of other technologies
such as mobility, location, 3D content
management and imaging and
recognition. It is especially useful in the
mobile environment because it
enhances the user's senses via digital
instruments to allow faster responses
It adds uniqueness,
It gets rid of the same content, (At Least Tries)
It gives different angles of viewing,
It gives much better ways of high-lightings,
It gives much cooler ways of the product demonstrations,
It allows new/better/extraordinary ways of communications,
It creates the environment where the users can more deeply
can involve to mobile devices.
It decreases the size of the display. Gives possibility to turn
any object into a display.
It`s can give instant instructions.
Only 3% of Computer Literate population knows “What is AR”.
People doesn’t know the word “AR”, even if they had
experienced it before.
End-user education about AR is expensive.
Among people who knows AR, they don’t know how to apply
AR to their business or to their daily life.
AR prisms (phones, tablets, cams …) are the only ways of it`s
common usage. (it`s at the moment)
Companies are trying to create their own AR app instead of
the gathering under a Common roof.
Visualization issues. Markers needs to be “recognizable” by
A computer generated
environment in which a
person is immersed
Supplements the realworld
that appear to coexistin the
same space as the real world
AR offers an intuitive and
natural means for people to
navigate and work effectively
in the real world -links real and
Co-Founder Hakan M. SonmezFounder Ruslan Fedorenko
World`s 1st Meaningful Interpersonal User
Generated Augmented Reality Messenger
a Message by
Choose your destiny