Brady Wood, Shmoop, JEA/NSPA presentation

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Student media, education, and the Internet. Adapting in a rapidly changing environment.

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  • Please fill out the contact list Trivia questions throughout Media has changed tremendously in your lifetime. We’ll talk about adapting to change.
  • Brady Wood, Shmoop, JEA/NSPA presentation

    1. 1. Change Happens. Embrace it. Love it. Brady Wood VP, Business Development Shmoop University, Inc. November 14, 2008 Shmoop University, Inc. Confidential
    2. 2. ‘ Men plan, God laughs.’ Very often, in life and business, you won’t end up doing what you think you’re going to do Shmoop University, Inc. Confidential
    3. 3. A Funny Thing Happened When I Arrived at Duke Shmoop University, Inc. Confidential
    4. 4. Media Was About to Change Drastically. I Was Hooked. Shmoop University, Inc. Confidential NandO.net and LATimes.com - Dec 21, 1996
    5. 5. I Followed My Interest with Blind Faith Shmoop University, Inc. Confidential
    6. 6. And Attempted to Help Local Newspapers Embrace the Digital Age Shmoop University, Inc. Confidential
    7. 7. <ul><li>2002: Now What? </li></ul>Shmoop University, Inc. Confidential
    8. 8. <ul><li>The Art of </li></ul><ul><li>Adaptation </li></ul>Shmoop University, Inc. Confidential
    9. 9. Shout Out to My (then) Future Former Employer Shmoop University, Inc. Confidential Yahoo! in 1995
    10. 10. Rule #1 of the Cambrian Explosion: Move Fast or Get Eaten Yahoo! in 1996
    11. 11. Yahoo! Evolved Constantly, Relentlessly Shmoop University, Inc. Confidential Yahoo! in 1997
    12. 12. Now with Email, Sports, Entertainment, Local, … Shmoop University, Inc. Confidential Yahoo! in 1999
    13. 13. … Shopping, IM, … Shmoop University, Inc. Confidential Yahoo! in 2000
    14. 14. … Finance, Kids, Jobs, Music, Movies, etc. Shmoop University, Inc. Confidential Yahoo! in 2001
    15. 15. Then Along Came Google Shmoop University, Inc. Confidential Google in 2000
    16. 16. Lesson: Kill Your Cash Cow – Or Someone Else Will Shmoop University, Inc. Confidential
    17. 17. <ul><li>Next Act: </li></ul><ul><li>Education </li></ul>Shmoop University, Inc. Confidential
    18. 18. Do You Love Your Textbooks? Shmoop University, Inc. Confidential
    19. 19. The Secret is Getting Out Shmoop University, Inc. Confidential Check Your Dossier for Deets
    20. 20. Shmoop: (v) “To Move Something Forward” Shmoop University, Inc. Confidential www.shmoop.com
    21. 21. Shmoop Will Make You a Better Lover (of Literature, History, Poetry, and Writing) Shmoop University, Inc. Confidential
    22. 22. Organize Your Thoughts Shmoop University, Inc. Confidential
    23. 23. WD-40 for Writer’s Block Shmoop University, Inc. Confidential
    24. 24. Vietnam War for YouTube Learners Shmoop University, Inc. Confidential
    25. 25. Tell Us How We Did NEW: History of Journalism in America Shmoop University, Inc. Confidential Joseph Pulitzer, owner and editor of the New York World, and the benefactor behind the Pulitzer Prize. &quot;Spanish Treachery.” Front page of William Randolph Hearst's New York Journal after the sinking of the USS Maine.
    26. 26. Trivia Break – Win a Shmoop Tee Shmoop University, Inc. Confidential
    27. 27. Trivia (from Shmoop’s History of Journalism in America) Shmoop University, Inc. Confidential 6: How many cities were served by Craigslist in 1999? 1: In what decade was the first American newspaper published? 2: What turn-of-the-century media baron was mercilessly satirized by Orson Welles in Citizen Kane? 3: In a 2008 poll, what percentage of Americans aged 18-34 said that they believe that newspapers are trustworthy? 4: In 2007, the Supreme Court decided an important case regarding students' First Amendment rights by affirming that an Alaska high school was justified in restricting the free speech of a student who displayed a disruptive banner just outside school grounds. What was the offending message displayed on that banner? 5: What newspaper currently has the largest circulation in America?
    28. 28. <ul><li>So as You’re Contemplating a Career in Journalism, </li></ul><ul><li>What’s in Store? </li></ul>Shmoop University, Inc. Confidential
    29. 29. Newspapers Everywhere are Facing Similar Challenges Shmoop University, Inc. Confidential Gannett, McClatchy, Wash. Post Co., NTY, Scripps
    30. 30. Explosion of Choices for Advertisers and Consumers Shmoop University, Inc. Confidential
    31. 31. Very Tough Advertising Climate for Everyone (Including New Media) Shmoop University, Inc. Confidential
    32. 32. Pardon Me, I’m Starting to Sound Like this Guy Shmoop University, Inc. Confidential “ The picture’s pretty bleak, gentlemen … the world’s climates are changing, the mammals are taking over, and we all have a brain about the size of a walnut.” “ The Far Side” by Gary Larson
    33. 33. But, there are Some Bright Spots Source: Newspaper National Network LP, 2006 MRI Doublebase, Base= Top 3 Market Adults 18+
    34. 34. And Opportunity for Those Willing to Adapt Estimated Share of $361m Spent on Local Online Video Advertising, 2007 Source: Borrell Associates
    35. 35. Shmoop University, Inc. Confidential “ Nobody is making money online and print is hurting.” – anonymous college newspaper adviser (not from Princeton) College Newspapers are Feeling the Pain, Too
    36. 36. Shmoop University, Inc. Confidential >70% of college students have read their newspaper at least once in the past week You have one of the most highly sought-after and most difficult to reach audiences for marketers But Student Media is in a Great Position, Believe it or Not
    37. 37. Smart: Bloggers, Video, and Podcasts Shmoop University, Inc. Confidential
    38. 38. Smart: Video, Podcasts, Multimedia Gallery, SMS Alerts, Email Newsletter Shmoop University, Inc. Confidential
    39. 39. I Love this: the217 from The Daily Illini Shmoop University, Inc. Confidential
    40. 40. And There are More Opportunities <ul><li>SMS alerts </li></ul><ul><li>Email alerts and weekly newsletters </li></ul><ul><li>Blog / RSS </li></ul><ul><li>Widgets – they have to be fun or useful to consume on Facebook/MySpace, not just a news feed – e.g. try a “today on campus” calendar widget, sports trivia, sports video highlights </li></ul><ul><li>Alumni-targeted services </li></ul><ul><li>SEO – it’s free and it’s the best online marketing </li></ul><ul><li>Partner with your student radio station – stream and podcast </li></ul><ul><li>Partner with your visual arts department – try multimedia online storytelling </li></ul>Shmoop University, Inc. Confidential
    41. 41. Not All Dinosaurs Died. Some Adapted. Shmoop University, Inc. Confidential
    42. 42. Write about us in your paper. We’d be honored. I’m available for interviews today Or schedule a phone or email interview with our CEO Brady Wood [email_address] Shmoop University, Inc. Confidential www.shmoop.com

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