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Managing identities on the social web:Audience segregation and impression managementBrady RobardsSchool of Humanities, Griffith Universityb.firstname.lastname@example.org@bradyjaybradyrobards.com September 2012 at Brisbane State High School
Today…• Who am I? What do I do?• Social network sites and the social web – Complexities and divergences• Audience segregation – From Goffman to Zuckerberg• Impression management – How and why
Social network sites and the social web STUDENT: Y U NO MANAGE IMPRESSION ON THE INTERNET?
Audience segregation• ‘The boys at work give me a lot of stick. Were all best mates as well as on Facebook... I remember I was having a conversation with a girl [on his Facebook wall], and yknow, she was dropping the “I love yous” and stuff like that, so my boss proceeded to print out my comments page and yknow, do like a little role- play re-enactment when I walked in [to work] the next day. So um, it was quite embarrassing, but yknow... you just have to laugh... I suppose when its happening you dont really think that everyone can read what youre saying’ (Max, 20).• Offline, it’s easy for us to manage and imagine (conceptualise) audiences. Online, presence isn’t so immediate, and it’s easy to forget.
In summary…1. What we do and say on the internet is persistent, and we don’t always have control over where our ‘digital traces’ go.1. Social media can be a powerful and productive tool, but it has to be managed. The way you think about your audience will determine how you manage that presence.1. Think critically about the best way for you to manage your own presence on the social web.
Managing identities on the social web:Audience segregation and impression managementBrady RobardsSchool of Humanities, Griffith Universityb.email@example.com@bradyjaybradyrobards.com September 2012