Vc wk1

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Week 1 (of 6) notes from Visual Communication and Typography. How to ID a problem & an introduction to SWOT Analysis.

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Vc wk1

  1. 1. VISCOM01Visual Communication & Typography: The root of problem solving.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  2. 2. What you’ll learn in this class:1. How to spot a problem.2. Build a process to solve problems.3. Learn to live in the details.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  3. 3. What you’ll do in this class:1. Learn to appreciate minutia & your surroundings.2. Define how you work as a creative.3. Create something you can be proud of.
  4. 4. I’m a designer, dog trainer, cyclist, spin instructor, craft beer drinker, traveler and problem solver.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  5. 5. STARTHERE.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  6. 6. What’s the problem?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.comCreate...a poster, a logo, a book, an app, a website, etc.
  7. 7. Thats not your problem, it’s only a vehicle to deliver your solution to someone else.
  8. 8. Your real problem is the one you haven’t discovered yet.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  9. 9. ID
  10. 10. In your project, you’re going to identify both small and largeproblems from the outset and along the way. Here’s somethoughts on how to identify them.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  11. 11. What do you [your client,etc.] want to accomplish?Make a list.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  12. 12. Let’s look at your list. And try to identify just one thing youwant to accomplish first.Example: Concert Poster – To Buy TicketsVC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  13. 13. Okay, so what do you need to be able to accomplish this task?1. How do you buy a ticket?2. What is the ticket for?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  14. 14. BUY TODAY!Visit phish.com/ticketsPhish Tickets
  15. 15. Does this information solve the problem? Maybe.But does it satisfy what your user is going to want?1. How much does the ticket cost?2. Where is it?3. When does it go on sale?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  16. 16. PHISH LIVE!Visit phish.com/ticketsMay 15, 2013 | Philadelphia, PA | $50
  17. 17. Does the solution solve your problem?Test your hypothesisVC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  18. 18. SWOT
  19. 19. StrengthWeaknessOpportunityThreat
  20. 20. Strength: What is unique?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  21. 21. Weakness: What could you lose?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  22. 22. Opportunity: What is to gain?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  23. 23. Threat: What is the obstacle?VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  24. 24. QUESTION.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

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