Blogging &  Social Media
Today’s  AGENDA… <ul><li>Blogging Overview </li></ul><ul><li>Search Engine Optimization (SEO) Benefits </li></ul><ul><li>S...
BLOGS:  A Powerful SEO and Content Management Tool
What is a  BLOG? <ul><li>A type or part of a website usually maintained by an individual that shares regular news, comment...
Why should you  BLOG? <ul><li>Direct communication </li></ul><ul><li>Brand building </li></ul><ul><li>Competitive differen...
Content Better content  =  higher rankings! <ul><li>Start with a strong headline </li></ul><ul><li>Include keywords throug...
Blogs & SEO <ul><li>Page Title   (Blue bar in Internet browser) </li></ul><ul><li>URL / Website Address </li></ul><ul><li>...
SOCIAL MEDIA:   Twitter, Facebook, & LinkedIn
Twitter <ul><li>Micro blogging website (each “post” limited to 140 characters.) </li></ul><ul><li>17 million US visitors i...
Facebook <ul><li>Social Networking website </li></ul><ul><li>Average monthly audience over 12 million </li></ul><ul><li>Fa...
LinkedIn <ul><li>Professional Networking website </li></ul><ul><li>Over 40 million professionals </li></ul><ul><li>80% of ...
Web Analytics:  How do I know if this works and what is the ROI?
Google Analytics <ul><li>A wealth of stats, including: </li></ul><ul><li>How people find your website </li></ul><ul><li>Ho...
Blogs work.  Want proof? <ul><li>Google Analytics – Daily Web Traffic Overview   </li></ul><ul><li>Corporate blog was form...
Social networking at work.  <ul><li>August, 2009 </li></ul><ul><li>“ Just wanted to bring to your attention that our websi...
Looking to take advantage of  Blogs and Social Media?  <ul><li>Contact Haley Marketing Group today: </li></ul><ul><li>Brad...
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Blogging And Social Media 2009

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Looking to drive more traffic to your staffing and recruiting website? Interested in staying top of mind with clients, prospects and candidates? Realize you NEED to be active on social networks but don\'t have time? Download our introduction to blogging and social media and then call Haley Marketing Group at 888-696-2900 to get started!

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  • The title of this webinar is Advanced SEO but the topics we will be discussing here are more intermediate. They are for the person that has a good grasp on SEO and Social Media but is looking to advance to the next level. With that said, if there are more advanced questions you would like to have answered please feel free to submit those throughout the webinar and we will be happy to answer those during and after the webinar.
  • DO POLL 1 AND 2
  • BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
  • BRAD: A blog is what you make of it. Some people get scared off because they are not writers, but it can be as simple as providing an executive summary of something interested you read.
  • BRAD: A blog allows a way to add personality to your company and differentiate your firm. You could become a thought leader on HR policy, or Screening &amp; Interviewing, or even an advanced topic like Logistics. It can go a long way in helping you become a trusted advisor. Great forum to make announcements about your organization and highlight the value you add to the community. Relatively low cost—real cost is the time involved in writing. SEO – Every new post is seen as a unique page on your website, with unique keywords, page titles, page descriptions, etc. It allows you to build a huge library of content, and own your target search strings.
  • BRAD: If you remember one thing from today’s webinar, it’s that fresh and relevant content is king! Use keywords in your headlines and throughout content. Write first for humans, then look at where you can go back in optimize for search engines. Duplicate content can hurt content. Use keywords in anchor text. If you are linking to job postings don’t just use “Click Here” consider using: Search Jobs in Buffalo. Update and add content frequently. Not only will Search Engines index your site more often, it creates much more potential to rank in a variety of keywords. Google and other SE’s are moving towards “rich media” blended search results which includes Video and Audio. The key with this is to use text around video. The SE won’t index the video but will see the text that describes the video. YouTube is now the #2 Search Engine so video can be a very interesting option!
  • BRAD: If you remember one thing from today’s webinar, it’s that fresh and relevant content is king! Use keywords in your headlines and throughout content. Write first for humans, then look at where you can go back in optimize for search engines. Duplicate content can hurt content. Use keywords in anchor text. If you are linking to job postings don’t just use “Click Here” consider using: Search Jobs in Buffalo. Update and add content frequently. Not only will Search Engines index your site more often, it creates much more potential to rank in a variety of keywords. Google and other SE’s are moving towards “rich media” blended search results which includes Video and Audio. The key with this is to use text around video. The SE won’t index the video but will see the text that describes the video. YouTube is now the #2 Search Engine so video can be a very interesting option!
  • BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • BRAD We’ve talked about adding content to your website and that being one of the most important elements of SEO. The good news is that you don’t have to be a website programmer to add content!
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • BRAD: Just last week we formally launched a blog for one of our clients. This graphic shows daily website traffic for the entire month and it’s really clear to see when the blog was launched! Now in order to turn visitors into solid leads, you need good content and strong calls to action.
  • Blogging And Social Media 2009

    1. 1. Blogging & Social Media
    2. 2. Today’s AGENDA… <ul><li>Blogging Overview </li></ul><ul><li>Search Engine Optimization (SEO) Benefits </li></ul><ul><li>Social Media - Twitter - Facebook - LinkedIn </li></ul><ul><li>Analytics/Proving ROI </li></ul>
    3. 3. BLOGS: A Powerful SEO and Content Management Tool
    4. 4. What is a BLOG? <ul><li>A type or part of a website usually maintained by an individual that shares regular news, commentary or updates. </li></ul>
    5. 5. Why should you BLOG? <ul><li>Direct communication </li></ul><ul><li>Brand building </li></ul><ul><li>Competitive differentiation </li></ul><ul><li>Exploit a niche/Become an expert </li></ul><ul><li>Media/Public Relations </li></ul><ul><li>Relatively low cost marketing </li></ul><ul><li>Search Engine Optimization </li></ul>
    6. 6. Content Better content = higher rankings! <ul><li>Start with a strong headline </li></ul><ul><li>Include keywords throughout </li></ul><ul><li>Be conversational (write for humans, tweak for search engines) </li></ul><ul><li>Avoid duplication </li></ul><ul><li>Create links with anchor text </li></ul><ul><li>Make frequent updates </li></ul><ul><li>Content includes video and audio as well </li></ul>
    7. 7. Blogs & SEO <ul><li>Page Title (Blue bar in Internet browser) </li></ul><ul><li>URL / Website Address </li></ul><ul><li>Blog Title and Content </li></ul>Blogs provide the ability to control key elements that have a dramatic effect on your search engine rankings and drive more targeted traffic to your website:
    8. 8. SOCIAL MEDIA: Twitter, Facebook, & LinkedIn
    9. 9. Twitter <ul><li>Micro blogging website (each “post” limited to 140 characters.) </li></ul><ul><li>17 million US visitors in April ’09* </li></ul><ul><li>Largest audience segment age 45-54* </li></ul><ul><li>*April 2009 U.S. comScore Media Metrix data </li></ul>
    10. 10. Facebook <ul><li>Social Networking website </li></ul><ul><li>Average monthly audience over 12 million </li></ul><ul><li>Fastest growing segment ages 35-49* </li></ul><ul><li>*Neilson Social Networking Report, March 2009 </li></ul>
    11. 11. LinkedIn <ul><li>Professional Networking website </li></ul><ul><li>Over 40 million professionals </li></ul><ul><li>80% of members are college grads* </li></ul><ul><li>49% are decision makers* </li></ul><ul><li>*@Plan, Summer 2008 Report </li></ul>
    12. 12. Web Analytics: How do I know if this works and what is the ROI?
    13. 13. Google Analytics <ul><li>A wealth of stats, including: </li></ul><ul><li>How people find your website </li></ul><ul><li>How long people stay </li></ul><ul><li>New vs. return visitors </li></ul><ul><li>What keywords people used </li></ul><ul><li>What sites are referring traffic </li></ul><ul><li>Where traffic drops off </li></ul><ul><li>Key spikes in traffic </li></ul>
    14. 14. Blogs work. Want proof? <ul><li>Google Analytics – Daily Web Traffic Overview </li></ul><ul><li>Corporate blog was formally introduced and integrated with email marketing efforts on May 29, 2009 resulting in a huge spike in traffic. </li></ul>
    15. 15. Social networking at work. <ul><li>August, 2009 </li></ul><ul><li>“ Just wanted to bring to your attention that our website is now at 10,700 plus for the visitors in the past 30 days.  We were at 8,200 last month.  New visits are above 68%. </li></ul><ul><li>  </li></ul><ul><li>Our efforts are really paying off, and our site is gaining strength month after month.  I think we are kicking ass right now. ” </li></ul><ul><li>Chris Garner </li></ul><ul><li>President </li></ul><ul><li>Berks & Beyond Employment Services, Inc. </li></ul><ul><li>Over 30% increase in website traffic in 1 month. </li></ul>
    16. 16. Looking to take advantage of Blogs and Social Media? <ul><li>Contact Haley Marketing Group today: </li></ul><ul><li>Brad Smith </li></ul><ul><li>Director of SEO and Social Media </li></ul><ul><li>888-696-2900 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.haleymarketing.com </li></ul>

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