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I would like to start off by thanking you for having us in yourhome recently to do a market evaluation for you. Selling a ...
The purpose of this evaluation is not to tell you exactly what your propertyis worth, number one I don’t feel I could I do...
There are three key reasons why any home will sell or will not sell. I callthis the three P’s of selling a home. Below the...
As a homeowner, I thought you would be interested in avoiding one ofthe most common mistakes homeowners make when they dec...
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Sample of CMA 4 pages of 20 page report

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Sample of CMA 4 pages of 20 page report

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Sample of CMA 4 pages of 20 page report

  1. 1. I would like to start off by thanking you for having us in yourhome recently to do a market evaluation for you. Selling a home isoften ones of the biggest investments a family will undergo, andfor good reason. Buying a new home, or second home is not farbehind.Our position while working for you as a trained professional is tomake sure the process goes as smoothly, stress free and asprofitable for you as it can be.I believe the two most crucial aspects in selling your home or anyproperty is to achieve the highest price possible and in the shortestallowable time. Working together on this project I am very positivethat can easily be obtained.I am here to service all of your real estate needs. I have been alifetime resident of the area and I enjoy everything that our homehas to offer. To give back to the community I volunteer with theSmith Ennismore Lakefield Fire Department to serve the people ofthis area. As a real estate sales representative I am straight forwardand honest. I work extremely hard for all of my clients and havehad a rewarding career with many awards because so. I bringmultiple unmatched programs to the table to service your realestate needs. If this is what you are searching for in a realtor Ilook forward to servicing you in your real estate needs. Each sale a donation is made to the Children’s Miracle Network. Sellingyour home with me help’s me help children in need.
  2. 2. The purpose of this evaluation is not to tell you exactly what your propertyis worth, number one I don’t feel I could I do that. I was more than likelynot there when you purchased it, I didn’t see the equity you have put into it,and I could only imagine the memories you have shared with it.This evaluation is to establish what we could sell your property for intoday’s every changing market. This is not an appraisal, however it issimilar, we both use the same information, an appraisal is certified, filed andcosts about $300. This CMA is a suggested sale price, it stays between youand I and best of all it is free and you are under no obligation to list atexactly this price. The great thing about Real Estate is if it is marketedproperly, which through Brad Sinclair it will be, and we do not receive anoffer we can always adjust the price to bring you a sale you are happy with.-PriceDepending on the market and the purchasers, generally the price offered isanywhere from 3% to 10% lower than the listed price.-DepositThe deposit shows the good faith of the purchaser and will be appliedagainst his or her down payment upon completion. I as your Realtor willadvise you of an acceptable deposit depending on the buyer & terms.-TermsAlso included in the total price a purchaser is willing to pay are thefinancing details. The purchaser will have to arrange there financing and theoffer will more than likely be subject to financing for 7 to 10 days-ConditionsThis will include subject to inspection, insurance approval and possibly thesale of their existing home. These are standard subjects in the purchase andsale of most homes throughout the area.-InclusionsThis will most likely include any appliances the buyers will want tonegotiate into the sale, plus any outbuildings, and window coverings-PossessionThis along with the completion is the also the day of completion and movein.
  3. 3. There are three key reasons why any home will sell or will not sell. I callthis the three P’s of selling a home. Below the three P’s are listed in order ofimportance.PRICE. The number one reason why a home will or will not sell is PRICE. This will be a major discussion point during our appointment.PRODUCT. Every home becomes a product the moment a “For Sale” sign is placed on the lawn. Sellers should be encouraged to improve their home’s condition to increase the odds of securing a buyerPROMOTION. This is where a professional real estate agent’s job begins. For top producers like myself, I will expose the property to the widest group of buyers in the marketplace as possible.Selling a home is a team effort between the realtor and the home owner. Thehome owner is in control of both the price and the product. I will be incontrol of the promotion. In this presentation you will see how I willpromote the property.All improvements add to the overall value of the home—wrong! Manyhomes are over improved for their size or neighborhood. Someimprovements add value, such as the addition of a garage or extra rooms inthe basement. But others are a matter of taste and style. Don’t necessarilyexpect your favorite improvements to mean anything at all to yourprospective buyers.What would it cost to replace? Replacement value is not a valid measure ofexisting property value period. Just like a used car isn’t worth the same as anew one, no matter how well it’s maintained.PLEASE READ THIS!!!!!!!!!!!!!!In todays challenging Real Estate market, the price that is set on your homecan be more than 75% of the marketing. What do I mean by that? Simply, ifyou come on the market at the wrong price, the best Realtor in the countrywith the most sophisticated marketing will not be able to get the job done.
  4. 4. As a homeowner, I thought you would be interested in avoiding one ofthe most common mistakes homeowners make when they decide to sellthere property. I understand that you are planning some serious changes;this will help avoid the loss of several thousand dollars right now that it isthe time to make a move. How do you get the least amount of money possible for your home?It’s easy; ask too much for it, believing you can always come down later ifyou have to. That is a common strategy among sellers (and some RealEstate Agents) who don’t know any better. Take my word for it, it doesn’twork. The reason is because nothing ever sells when the price is too high.Buyers always look at more than one home to get a feel for their choices,and no one ever spends more than necessary. Also, the longer a house sitson the market without selling, the more likely people are to assume thatthere must be something wrong with it. Is it the price? Does it need hiddenrepairs? Will it be this hard to sell when your buyer want to move on. However, if you would like to sell quick and for top dollar, CREATEA DEMAND FOR IT. That is, price it very close to expected actual sellingprice and watch people compete for it. Don’t worry about selling it for toolow of a price. Just because someone offers you too little for it doesn’t meanyou have to even look at their offer. And trust me you can afford to bechoosy; you’ve got one of the only properties that are in demand. So when you decide you’re serious about selling, there is no one in themarket better equipped to move you ahead than me. That time has come andI would like to take this opportunity to show you how to get the most foryour property.

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