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Design Thinking vs Lean Startup - which to use, and when

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A brief overview of "Design Thinking" as practiced at Stanford's d school, compared to the "Lean Startup" model from the book of the same name by Eric Reis.

Published in: Design, Technology, Business

Design Thinking vs Lean Startup - which to use, and when

  1. DESIGN THINKING vs LEAN THINKING
  2. DESIGN THINKING + SUPPORTIVE NETWORK
  3. a PAPER TOWEL on a STICK
  4. THE DESIGN THINKING METHOD (as practiced at IDEO and taught at Stanford’s d School)
  5. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST FEEL WHAT THEY FEEL.
  6. "If I had asked people what they wanted, they would have said faster horses.‖ –probably Henry Ford
  7. 1. EMPATHIZE C O M M U N I C AT I O N : 0 7 % Ve r b a l 3 8 % To n e o f Vo i c e 5 5 % B o d y L a n g u a g e
  8. 1. EMPATHIZE C O M M U N I C AT I O N : 0 7 % Ve r b a l 3 8 % To n e o f Vo i c e 5 5 % B o d y L a n g u a g e
  9. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
  10. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
  11. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
  12. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
  13. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST REPEAT
  14. OLD ECONOMY capability-driven, slow to market, manufacture products, production-focused
  15. OLD ECONOMY NEW ECONOMY capability-driven, slow to market, manufacture products, production-focused outsource production, fast to market, create brands, consumer-focused
  16. ORDERING SHOES without TRYING THEM ON?
  17. THE LEAN STARTUP (from ―The Lean Startup‖ by Eric Ries)
  18. 1 . E N T R E P R E N E U R S A R E E V E R Y W H E R E A human institution designed to create new products and services under conditions of extreme uncertainty. —Eric Ries, The Lean Startup ―STARTUP‖
  19. 2 . E N T R E P R E N E U R S H I P I S M A N A G E M E N T You’re driving a car, not launching a rocket ship.
  20. 3 . VA L I D AT E D L E A R N I N G Startups need to first LEARN HOW to build a sustainable business.
  21. 4 . B U I L D , M E A S U R E , L E A R N Like the Scientific Method for business creation.
  22. 5 . I N N O VAT I O N A C C O U N T I N G Learning is the goal.
  23. Innovation Focus on the ―User‖ Prototype Cheaply Learn Quickly SIMILARITIES
  24. D E S I G N T H I N K I N G L E A N T H I N K I N G Observe to discover unmet needs Intuitive GOAL: Solve a Problem USER: Humans Begin with the founder’s vision Analytical GOAL: Business Model USER: Customers DIFFERENCES
  25. DESIGN THINKING vs LEAN THINKING

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