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What Designers and Strategists
Can Learn from Dick Fosbury
Who the heck is Dick
Fosbury?
Here’s Dick setting an Olympic high
jump record with a height of 2.24
meters (7’ 4.25”) at the 1968 summer
Olympics in Mex...
His technique became
famous and was named
the “Fosbury flop”
“The Straddle Technique”
But how does any of this
relate to Designers and
Strategists?
Fosbury’s success had a lot to
do with innovation.
Dick’s coach replaced the
sawdust with foam rubber.
By cushioning his
landing, Fosbury could
radically change his approach
and movement over the bar.
Within a few years, almost every
high jumper had adopted his style.
His innovative approach to a sport
that seemed to have...
As designers and strategists, it’s
our role to follow trends and
innovations, and to ask questions.
Crate & Barrel, 2003
Crate & Barrel, 2008
Crate & Barrel, 2013
Crate & Barrel, 2018?
Speak and shop
Future Challenges
Buttons and Gesture
Voice
Video/Motion
Ambient systems
How will we reinvent
digital and analog
interfaces and
experiences?
Dick fosbury ux design lessons
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Dick fosbury ux design lessons

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Dick fosbury ux design lessons

  1. What Designers and Strategists Can Learn from Dick Fosbury
  2. Who the heck is Dick Fosbury?
  3. Here’s Dick setting an Olympic high jump record with a height of 2.24 meters (7’ 4.25”) at the 1968 summer Olympics in Mexico City.
  4. His technique became famous and was named the “Fosbury flop”
  5. “The Straddle Technique”
  6. But how does any of this relate to Designers and Strategists?
  7. Fosbury’s success had a lot to do with innovation.
  8. Dick’s coach replaced the sawdust with foam rubber.
  9. By cushioning his landing, Fosbury could radically change his approach and movement over the bar.
  10. Within a few years, almost every high jumper had adopted his style. His innovative approach to a sport that seemed to have reached its limits was ridiculed at first. ”…Fosbury is the world's Laziest High Jumper." ”…he looks like a fish flopping in a boat."
  11. As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
  12. Crate & Barrel, 2003
  13. Crate & Barrel, 2008
  14. Crate & Barrel, 2013
  15. Crate & Barrel, 2018? Speak and shop
  16. Future Challenges
  17. Buttons and Gesture
  18. Voice
  19. Video/Motion
  20. Ambient systems
  21. How will we reinvent digital and analog interfaces and experiences?

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