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Deck Your Holiday Sales With Digital Strategy


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An overview of holiday shopping trends, how retailers can drive sales based on customer data, and digital strategy tips to prepare for ultimate optimization.

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Deck Your Holiday Sales With Digital Strategy

  1. 1. How customers are spending during the holidays and what you need to know to be prepared for the upcoming year. Deck Your Holiday Sales With Digital Strategy
  2. 2. How Retailers Drove 2014 Shopping Gave Offers Early 1/4 of 2014 holiday shoppers started purchases before Halloween 2014 (1) Amplified Their SEO 78% of shoppers used the internet for holiday research (1) Showed Relevant Offers 40% of 2014 holiday shopping happened online (1)
  3. 3. How Retailers Are Driving Mobile Shopping Make Sites Responsive $1 trillion of retail sales were influenced by mobile searches in 2014 (1) Send Mobile Coupons 70% of all consumers will access the discounts they want from a smartphone or comparable device (7)
  4. 4. Black Friday Spend 2013 $1.198 Billion (2) 2014 $1.505 Billion (2) 26% Change from Year Prior 2015 $1.656 Billion (3) 10% Change from Year Prior
  5. 5. Cyber Monday Spend 2013 $1.735 Billion (2) 2014 $2.038 Billion (2) 17% increase from the prior year 2015 $2.280 Billion (3) 12% increase from the prior year
  6. 6. 83.5% increase of mobile influences on in-store sales since 2012 (4) 80.5% increase of digital influence on in-store sales since 2012 (4) Digital & Mobile Increases Projection digital influence is projected to reach 64% by the end of 2015 (4)
  7. 7. What Happened in 2015 Total Holiday Sales $626.1 billion - up 3% from last year (5) Holiday Retail Sales Holiday sales increased 3.1% from last year(5) Holiday Sales Prediction NRF expected sales to grow 3.7 percent to $630.5 billion (5) December Retail Sales Increased 2.2% from last year(5)
  8. 8. What It Means For Your Future Digital Strategy Make sure you meet shopping trends • Provide offers for the early birds as well as the late shoppers • Start planning your SEO strategy early so you appear in front of customers seeking related content • Use customer insights to create relevant, personalized offers for your shoppers Meet mobile trends • If your site isn’t responsive, you’re losing valuable customer conversions. Make sure you provide the best experience no matter how they’re interacting with your brand • Ensure any promotions or coupons are optimized for mobile viewing and checkout Use analytics to better understand your customers • Your customers leave behind rich data; use this to decode how they shop & how to reach them • If you can create an engaging customer experience, customers will thank you with increased brand loyalty and repeat purchases * Find more SEO tips, keys to customer insights and more digital strategies to help you hit your 2016 goals on our blog, or reach out to us directly at
  9. 9. Appendix (1.) 5 Holiday Shopping Trends To Watch in 2015 - Google • (2.) Cyber Monday Exceeds $2 Billion in Desktop Sales - Comscore • Time-Ever-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History (3.) Cyber Monday Surpasses $3 Billion in Total Digital Sales - Comscore • Rank-as-Heaviest-US-Online-Spending-Day-in-History (4.) Navigating the New Digital Divide - Deloitte • divide-051315.pdf (5.) Retail Holiday Sales Increase 3 Percent – National Retail Federation • (6.) Story of the 2015 Season - Comscore • (7.) One-Click Savings: A Quick Look at 2015 Mobile Coupon Statistics - TrueShip •