Social media for sustainable engineering communication


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From Mehlenbacher, B., McKone, S., Grant, C., Bowles, T., Peretti, S. & Martin, P. (2010). Social media for sustainable engineering communication. SIGDOC’10: The 28th ACM International Conference on Design of Communication Proceedings. São Carlos-São Paulo, Brazil: ACM, 65-72.

This paper provides an overview of current research on social media applications, including user demographics and how social media websites define themselves. The paper also describes user activities using social media and suggests known strengths and weaknesses of social media, and concludes by outlining several recommendations for developing strong online communities.

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Social media for sustainable engineering communication

  1. 1. Social media for sustainable engineering communication Dr. Brad Mehlenbacher Leadership, Policy & Adult & Higher Education NC State University ACM SIGDOC ‘10, Brazil Sarah McKone, Christine Grant, Tuere Bowles, Steve Peretti, Pamela Martin . Co-authors :
  2. 2. Outline of social media presentation <ul><ul><li>Identifying the history of social media </li></ul></ul><ul><ul><li>Captivating an audience </li></ul></ul><ul><ul><li>Capturing the functional complexity </li></ul></ul><ul><ul><li>Emphasizing strengths and weaknesses of social media </li></ul></ul><ul><ul><li>Unpacking the privacy challenge </li></ul></ul><ul><ul><li>Reiterating the call for social media research </li></ul></ul><ul><ul><li>Building a database of social media applications </li></ul></ul><ul><ul><li>Re-viewing the social media instructionally </li></ul></ul><ul><ul><li>Inventing social media literacies </li></ul></ul> (see also ) Download from:
  3. 3. SM has a very brief history <ul><li>Hundreds, perhaps thousands, of social networking applications created since 1997 </li></ul>Boyd, D. M., & Ellison, N. B. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13 (1), 210-230. Available online: Adopted from:
  4. 4. Social Media are complex … <ul><li>By 2008, 48% of 3054 Internet adults have visited video-sharing applications (double last year) </li></ul><ul><li>75% of online adults 18-24 have a social network profile; 57% adults 25-34 have a profile; 30% adults 35-44 have a profile </li></ul><ul><li>SM are difficult to categorize, to compare, and to describe in terms of their functional goals </li></ul>Lenhart, A. (2009). Adults and social network websites . Project Data Memo of the PEW Internet and American Life Project. Available online: Rainie, L. (2008). Video sharing websites . Project Data Memo of the PEW Internet and American Life Project. Available online: Adopted from:
  5. 5. … conceptually ethority’s comprehensive social media graphic at (see also ) Adopted from:
  6. 6. Social Media and Web 2.0 <ul><li>Many people—including, or perhaps especially, supporters—critique the “Web 2.0 moniker for definitional reasons. Few can agree on even the general outlines of Web 2.0. It is about no single new development. Moreover, the term is often applied to a a heterogeneous mix of relatively familiar and also very emergent technologies. The former may appear as very much “Web 1.0,” and the latter may be seen as too evanescent to be relied on for serious informatic work (p. 33). </li></ul>Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning? EDUCAUSE Review, March/April . Adopted from:
  7. 7. Strengths and weaknesses of Social Media <ul><li>Aggregation, openness, personal, productive, shared responsibility, pleasurable, identity formation, engagment, rich site summary, critical interaction </li></ul>
  8. 8. Social media openness, one issue Search for “facebook privacy” in the Adopted from:
  9. 9. Social Media calls for research <ul><li>We need to define and trace their history </li></ul><ul><li>We need to understand design for “profiling, blogging, wiki-ing, and friending” and tweeting </li></ul><ul><li>We need to study ethical, support and policy issues related to SM </li></ul><ul><li>We need to better understand how to teach, research, and build theory within these spaces. </li></ul>Simonson, M. (2007). Social networking for distance education: Where is the research? Quarterly Review of Distance Education, 9 (2), vii. Adopted from:
  10. 10. How Social Media defines itself Wikipedia’s growing list of social media networks and applications at Adopted from: <ul><li>SM describes itself (Wordle representation of most common words within site descriptions of world’s top 50 social networks </li></ul>
  11. 11. Elements of educational Social Media Garrison, D. R., Anderson, T., & Archer, W. (2000). Critical inquiry in a text based environment: Computer conferencing in higher education. The Internet and Higher Education, 2 (2-3), 87-105. Howard, T. W. (2010). Design to Thrive: Creating Social Networks and Online Communities that Last . Burlington, MA: Morgan Kaufmann Publishers. Adopted from: <ul><li>Lurking to contributing to creating to leading </li></ul><ul><li>Renumeration (investment), influence (contribution), belonging (identification), significance (community) </li></ul>
  12. 12. New Social Media literacies Coppola, N. W., Hiltz, S. R., & Rotter, N. G. (2002) Becoming a virtual professor: Pedagogical roles and asynchronous learning networks, Journal of Management Information Systems , 18 (4) 169–189. Jenkins, H., Purushotma, R., Clinton, K., Weigel, M., & Robinson, A. J. (2006). Confronting the challenges of participatory culture: Media education for the 21 st century. An Occasional paper for digital media and learning . MacArthur Foundation. Available online:{7E45C7E0-A3E0-4B89-AC9C-E807E1B0AE4E}/JENKINS_WHITE_PAPER.PDF Adopted from: <ul><li>Building collaborative identify work and supporting productive multilogues </li></ul>