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From Mehlenbacher, B., McKone, S., Grant, C., Bowles, T., Peretti, S. & Martin, P. (2010). Social media for sustainable engineering communication. SIGDOC’10: The 28th ACM International Conference on Design of Communication Proceedings. São Carlos-São Paulo, Brazil: ACM, 65-72.
This paper provides an overview of current research on social media applications, including user demographics and how social media websites define themselves. The paper also describes user activities using social media and suggests known strengths and weaknesses of social media, and concludes by outlining several recommendations for developing strong online communities.