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Grow Your Business By Being Social

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A presentation presented to small business owners as a pre cursor for the Online Course and E-Book 'Grow Your Business By Being Social'.

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Grow Your Business By Being Social

  1. 1. GrowYour Business By Being Social:GrowYour Business By Being Social: #GYBBBS#GYBBBS A Cyber Guardians Online CourseA Cyber Guardians Online Course ©BradleyW. Deacon 2014©BradleyW. Deacon 2014
  2. 2. Presentation ObjectivesPresentation Objectives  Introduce you to social media platformsIntroduce you to social media platforms  The 80/20 caring/sharing ruleThe 80/20 caring/sharing rule  How to integrate each platformHow to integrate each platform  Tracking resultsTracking results  How to empower staff to assist in driving social mediaHow to empower staff to assist in driving social media  Highlight legal and ethical issuesHighlight legal and ethical issues  Identify how collaboration is the key to social media successIdentify how collaboration is the key to social media success
  3. 3. Social MediaSocial Media
  4. 4. Social Media Is All About SharingSocial Media Is All About Sharing • Facebook • Twitter • Pinterest • Instagram • Paper-li • Slideshare
  5. 5. Digital NativesDigital Natives
  6. 6. Vintage Social NetworkingVintage Social Networking
  7. 7. HaveThings Changed?HaveThings Changed?
  8. 8. Lectures In 2000 & 2014Lectures In 2000 & 2014 Pros • Paying attention • Improves note taking • Reinforces learning Cons • Offers distractions • Peer pressure to message Pros • Efficiency • Sharing notes • Search engine access Cons • Less efficient • Cannot clarify a point via a search engine instantaneously
  9. 9. Social Media ChannelsSocial Media Channels  FacebookFacebook  TwitterTwitter  InstagramInstagram  PinterestPinterest  LinkedInLinkedIn  SnapChatSnapChat  You-TubeYou-Tube  Dozens MoreDozens More  Growing DailyGrowing Daily
  10. 10. Search Engine #1Search Engine #1  Have you searched where your business sits on Google?Have you searched where your business sits on Google?  How easy is it to find your business on search engines?How easy is it to find your business on search engines?  You can be #1 On Google with a good social presenceYou can be #1 On Google with a good social presence  Best of all its FREEBest of all its FREE
  11. 11. Tips On Being #1 On GoogleTips On Being #1 On Google  Have a social media strategyHave a social media strategy  Ensure social media strategy is in place & is consistentEnsure social media strategy is in place & is consistent  Share regularly with 80/20 even 90/10 ruleShare regularly with 80/20 even 90/10 rule  Engage with yourEngage with your ‘fans’ or ‘followers’‘fans’ or ‘followers’  Personalize aPersonalize a ‘Thank-you’ for each new ‘fan’ or ‘follower’‘Thank-you’ for each new ‘fan’ or ‘follower’  Do not automate aDo not automate a ‘thank you’‘thank you’
  12. 12. Best Chance Of Being #1 On GoogleBest Chance Of Being #1 On Google  TwitterTwitter  FacebookFacebook  InstagramInstagram  PinterestPinterest  YouTubeYouTube  FourSquare-SwarmFourSquare-Swarm  LinkedIn (IncludingLinkedIn (Including group participation)group participation)  About.MeAbout.Me  Blog (Monthly PostBlog (Monthly Post Sufficient) & IntegratedSufficient) & Integrated to share on social mediato share on social media channelschannels  SlideshareSlideshare
  13. 13. Social Media Is All About SharingSocial Media Is All About Sharing “Once In Cyber Space Always In Cyber Space”“Once In Cyber Space Always In Cyber Space” • Facebook • Twitter • Pinterest • Snapchat • Tumblr • Instagram • You Tube
  14. 14. Social Media ExplainedSocial Media Explained
  15. 15. Work Smarter Not HarderWork Smarter Not Harder  Curate ContentCurate Content  Set & ForgetSet & Forget  Be Front Of MindBe Front Of Mind
  16. 16. ContentToolsContentTools  BufferBuffer  KloutKlout  HootsuiteHootsuite  Paper.liPaper.li
  17. 17. BufferBuffer  Free to link 3 Social Media AccountsFree to link 3 Social Media Accounts  Posts automatically to one or all three of your accountsPosts automatically to one or all three of your accounts  TwitterTwitter  Facebook AccountFacebook Account  LinkedInLinkedIn
  18. 18. Buffer PostingTimesBuffer PostingTimes  Set times to post at your markets best suited timeSet times to post at your markets best suited time  Select from a range of content that have identified thatSelect from a range of content that have identified that your market likes to seeyour market likes to see  Daily Quotes are popularDaily Quotes are popular
  19. 19. KloutKlout  FreeFree  Easy to useEasy to use  Curate content based on what you believe your market toCurate content based on what you believe your market to likelike  Great to set and forget with five minutes effort per dayGreat to set and forget with five minutes effort per day
  20. 20. Content FiltersContent Filters
  21. 21. Content FiltersContent Filters
  22. 22. Share Great ContentShare Great Content
  23. 23. KloutTrackingKloutTracking
  24. 24. Paper.LiPaper.Li
  25. 25. Paper.liPaper.li  FreeFree  You are the publisherYou are the publisher  Set and forget content from a host of sourcesSet and forget content from a host of sources  Can add electronic adds in theCan add electronic adds in the ‘paper’ for $9 per month‘paper’ for $9 per month that when clicked link back to your businessthat when clicked link back to your business  Free version is effectiveFree version is effective  Auto send to Facebook andTwitterAuto send to Facebook andTwitter
  26. 26. PinterestPinterest
  27. 27. PinterestPinterest  Social networking siteSocial networking site  FreeFree  Similar to a large corkboardSimilar to a large corkboard  Excellent for sharing links, images & ideasExcellent for sharing links, images & ideas  ‘‘Pin’ direct from your browserPin’ direct from your browser
  28. 28. PinsPins  Pins are like bookmarks with imagesPins are like bookmarks with images  Can be added with one click on your boardCan be added with one click on your board  Pins can be sharedPins can be shared
  29. 29. PinsPins
  30. 30. BoardsBoards  Only limited by your imagination or projectsOnly limited by your imagination or projects  Encourages creativity for engagementEncourages creativity for engagement
  31. 31. Pinterest & Business BoardsPinterest & Business Boards  Create a business PinterestCreate a business Pinterest  Determine your market demographicDetermine your market demographic  Create boards around demographicCreate boards around demographic  Pin daily to a range of your boardsPin daily to a range of your boards  Encourage creativityEncourage creativity
  32. 32. Ponti Seafood SeattlePonti Seafood Seattle
  33. 33. Not All AboutYouNot All AboutYou Ponti Seafood ExamplePonti Seafood Example
  34. 34. ShareTipsShareTips
  35. 35. Pinterest StrategyPinterest Strategy
  36. 36. TwitterTwitter  Great for engagementGreat for engagement  Excellent SharingToolExcellent SharingTool  #tag friendly#tag friendly  Engage in #tags for realityTV, AFL games etc based onEngage in #tags for realityTV, AFL games etc based on your demographicyour demographic  SamplesSamples  #aflhawkspies #AFLgrandfinal #masterchefau#aflhawkspies #AFLgrandfinal #masterchefau
  37. 37. Power Of the #TagPower Of the #Tag Across All ChannelsAcross All Channels  Identify what #tag generatesIdentify what #tag generates ‘Likes’ or ‘Followers’‘Likes’ or ‘Followers’  Use up to 5 #tags on a postUse up to 5 #tags on a post  Australia Campaign has generated in excess of 860,000Australia Campaign has generated in excess of 860,000 fansfans  #australia staff search #Australia and share best images#australia staff search #Australia and share best images  In excess of 100,000 fans on Instagram can generateIn excess of 100,000 fans on Instagram can generate income for persons with such numbers ofincome for persons with such numbers of ‘fans’‘fans’
  38. 38. LinkedInLinkedIn  FreeFree  Professional Facebook in a senseProfessional Facebook in a sense  Increase your professional networkIncrease your professional network  Example 1,099 connections connect me to in excess of 14MExample 1,099 connections connect me to in excess of 14M peoplepeople
  39. 39. SlideshareSlideshare  FreeFree  Encourages sharingEncourages sharing
  40. 40. EventbriteEventbrite  Free if tickets are freeFree if tickets are free  Great for sharing on social mediaGreat for sharing on social media  Builds your databaseBuilds your database
  41. 41. About.Me Splash pageAbout.Me Splash page  FreeFree  Great to get your name outGreat to get your name out  Massive global reachMassive global reach  Great for Online BusinessGreat for Online Business  Great AnalyticsGreat Analytics
  42. 42. Profile PageProfile Page
  43. 43. Profile AnalyticsProfile Analytics
  44. 44. ProfileViewsThis MonthProfileViewsThis Month
  45. 45. ProfileViewsThisYearProfileViewsThisYear
  46. 46. Venue ReviewsVenue Reviews  YelpYelp  UrbanspoonUrbanspoon  TripAdvisorTripAdvisor  EatabilityEatability  ACCC is now investigating if they need to be regulatedACCC is now investigating if they need to be regulated (Crikey, 2011)(Crikey, 2011)
  47. 47. A Negative ReviewA Negative Review  In a nutshellIn a nutshell ‘bury it’‘bury it’  Commence a campaign in your business to encourageCommence a campaign in your business to encourage ‘Positive Reviews’‘Positive Reviews’
  48. 48. GraphicsGraphics  Professional Graphic DesignerProfessional Graphic Designer  Create your business logo and brand identityCreate your business logo and brand identity Presenter Media PackagePresenter Media Package
  49. 49. Samples of Self Generated GraphicsSamples of Self Generated Graphics
  50. 50. EngagementEngagement  Collaboration is the keyCollaboration is the key  Share fellow business owners contentShare fellow business owners content  Post content that worksPost content that works  AnimalsAnimals  Daily quotesDaily quotes  Cute Baby images (memes)Cute Baby images (memes)  Be mindful of copyright lawBe mindful of copyright law
  51. 51. Competitions EncourageCompetitions Encourage EngagementEngagement
  52. 52. Sharing LeadsTo EngagementSharing LeadsTo Engagement  Paper.LiPaper.Li  TwitterTwitter  FacebookFacebook  LinkedInLinkedIn  InstagramInstagram  FoursquareFoursquare
  53. 53. Facebook Business Site RealityFacebook Business Site Reality  Facebook business sites are possibly only seen by 4% ofFacebook business sites are possibly only seen by 4% of your audienceyour audience  Facebook want you to advertiseFacebook want you to advertise  AverageAverage ‘Like’ from Facebook paid add can average at $1‘Like’ from Facebook paid add can average at $1 or more per acquisitionor more per acquisition  Organic growth is best through your activity and theOrganic growth is best through your activity and the sharing by your audiencesharing by your audience
  54. 54. Value Of A Facebook FanValue Of A Facebook Fan  A Facebook fan is worth $174 to a brand, up 28% sinceA Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing2010, according to Syncapse, a social media marketing firm.firm.  Based on: brand loyalty, propensity to recommend, mediaBased on: brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinityvalue, cost of acquisition and brand affinity  Though $174 is an average figure, the value variesThough $174 is an average figure, the value varies depending on brand.depending on brand. (Business Insider Australia 2013)(Business Insider Australia 2013)
  55. 55. Value In PerspectiveValue In Perspective
  56. 56. AppsApps  Becoming AffordableBecoming Affordable  Great if you have inbuilt engagement toolsGreat if you have inbuilt engagement tools  Genuine CouponsGenuine Coupons
  57. 57. Precinct AppPrecinct App
  58. 58. YouTubeYouTube  FreeFree  Create A ChannelCreate A Channel  Viral Potential (See Below) 16MViews in 5 daysViral Potential (See Below) 16MViews in 5 days
  59. 59. DefamationDefamation  Cause of action through the courts to compensate aCause of action through the courts to compensate a person for the damage suffered from aperson for the damage suffered from a ‘published attack’‘published attack’ on reputation.on reputation.
  60. 60. PublicationPublication  What form did the publication take-Oral, written,What form did the publication take-Oral, written, conduct?conduct?  To whom was it published and to how many?To whom was it published and to how many?  Where was it published?Where was it published?  When was it published and for how long?When was it published and for how long?  About whom was it published?About whom was it published?
  61. 61. Lack Of Control Or RecallLack Of Control Or Recall  No ability to control a post once it is postedNo ability to control a post once it is posted  No control over screen shots being saved andNo control over screen shots being saved and disseminateddisseminated  No ability to recall or shut down the post once it has beenNo ability to recall or shut down the post once it has been sharedshared
  62. 62. PublisherPublisher  Each person who publishes or participates in theEach person who publishes or participates in the publication of defamatory matter may be liable?publication of defamatory matter may be liable?  Employer is liable for the publication by its employeeEmployer is liable for the publication by its employee provided the publication was authorized or made in courseprovided the publication was authorized or made in course of employment.of employment.
  63. 63. Social Media PolicySocial Media Policy  Introduce a social media policyIntroduce a social media policy  Have the policy incorporated into an online social mediaHave the policy incorporated into an online social media course for all new employeescourse for all new employees  Online courses are excellent evidence to establishOnline courses are excellent evidence to establish employee has received appropriate trainingemployee has received appropriate training  Social media policies and training manage riskSocial media policies and training manage risk
  64. 64. Social Media & EmployeesSocial Media & Employees  Provide staff anProvide staff an ‘Online Social Media Course’‘Online Social Media Course’  Educate employees about the use of social mediaEducate employees about the use of social media  Explain how after hours use can impact the company &Explain how after hours use can impact the company & ongoing employmentongoing employment  Identify how they need to protect their own reputation asIdentify how they need to protect their own reputation as well as yourswell as yours  Provide an overview of bullyingProvide an overview of bullying
  65. 65. Empower StaffEmpower Staff  Identify key staff to do your social mediaIdentify key staff to do your social media  Provide them access to social media online & in-storeProvide them access to social media online & in-store trainingtraining  Allow 30 minutes per day to post on social media channelsAllow 30 minutes per day to post on social media channels  Monitor their activityMonitor their activity
  66. 66. AnonymityAnonymity  Social media use can be anonymousSocial media use can be anonymous  Fake identitiesFake identities  Pseudonyms to disguise the true identity may be used byPseudonyms to disguise the true identity may be used by personspersons  Internet Protocol (IP) MaskingInternet Protocol (IP) Masking
  67. 67. Social Media &TrollsSocial Media &Trolls  Case Study USA #tag ambushingCase Study USA #tag ambushing  Stalking Case StudiesStalking Case Studies  Habitual harassmentHabitual harassment
  68. 68. Database Rules & SpamDatabase Rules & Spam  Ensure follow Spam Act RulesEnsure follow Spam Act Rules  ACMA getting strict on SpamACMA getting strict on Spam  Must have approval to market to via email etcMust have approval to market to via email etc  Must have an opt out optionMust have an opt out option
  69. 69. Lets GrowTogetherLets GrowTogether Twitter @bradleywdeaconTwitter @bradleywdeacon
  70. 70. ContactsContacts  Bradleywdeacon@me.comBradleywdeacon@me.com  0403-191-4410403-191-441  Google MeGoogle Me “Bradley W Deacon”“Bradley W Deacon”
  71. 71. #1 Google#1 Google

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