n=400, 60 day growth
33.69% average growth in followers from Mar-Apr
27.59% average growth in followers from Apr-May
18% decrease in growth
2.4% decrease in updates
April Average Growth: 21.51%
May Average Growth: 12.51% (43.5% decrease)
Cumulative Growth: 36.27%
Wall Posts decreased by 12.25% from April to May
Fan comments increased 9.89% from April to May
Comments per post increased 25.25% from April to May
A: Likes/Post as a % of Fans
B: Comments/Post as a % of Fans
Total Engagement: (A+B)/# of Fans
Example: If you have 1000 fans and get 10 comments on
your post, you have 1% engagement. If you also got 90
likes on it, you have a 10% engagement.
Likes Per Post in May: .225% engagement (up 4.23%)
Comments Per Post in May: .071% (up 11.66%)
Total Engagement in May: .296% of Fans
Wall Tab or Other?
58.4% of pages open to a tab other than the Wall.
Pages that open to Wall averaged 57.63% growth.
Pages that open to other tabs averaged 23.78% growth.
It’s not your platform.
It’s not how you do it, it’s what you offer.
Open to the conversation.
@bradjward and @fjgaylor