Web2.0 and your Bank - The Consumers

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This is the completely rewritten version of my 1st presentation 'Web 2.0 and your Bank'. That presentation talked more about the technology behind Web2.0 and this presentation discusses how consumers are leveraging these technologies to do cool and interesting things and how bankers need to retool their marketing strategies to start engaging customers in these ways that they want to engage.

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  • Amit, as promised, here is the video, enjoy!

    Blog Post: http://www.thegarlandgroup.net/blog/2007/12/02/techmecca-...

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  • Possibly...if I knew what a slidecast was? Can you put audio over the top of your slides? I will be video taping my session to this topic soon and will post it up once I complete it.<br /><br/>
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  • any chance you could make a slidecast out of this...that would set the context better<br /><br/>
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Web2.0 and your Bank - The Consumers

  1. 1. Web 2.0 and your Bank Version 2.0 Brad Garland, CEO The Garland Group brad@thegarlandgroup.net 1
  2. 2. - FFIEC Audits - Risk Assessments - Penetration Testing - Social Engineering - Build Great Web Apps for bankers The Garland Group 2
  3. 3. RiskKey.com The Garland Group 3
  4. 4. Banktastic.com The Garland Group 4
  5. 5. “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an quot;architecture of participation,quot; and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.” - Tim O’Reilly 5
  6. 6. “network as a platform” “rich user experiences” “architecture of participation” “a collective intelligence” “wisdom of crowds” 5
  7. 7. The Garland Group 6
  8. 8. Locations The Garland Group 7
  9. 9. Machines The Garland Group 8
  10. 10. Documents Web 1.0 The Garland Group 9
  11. 11. People Web 2.0 The Garland Group 10
  12. 12. Cultural Shift The Garland Group 11
  13. 13. News Information Mass Media Advertising Data The Garland Group 12
  14. 14. Read-Only Culture The Garland Group 13
  15. 15. News Blogs Information Wiki’s Mass Media Video/Podcasts Advertising Personal Reviews Data Niche Content The Garland Group 14
  16. 16. Read-Write Culture The Garland Group 15
  17. 17. The Garland Group 16
  18. 18. The Garland Group 17
  19. 19. The Garland Group 18
  20. 20. 19
  21. 21. The Garland Group 20
  22. 22. 21
  23. 23. The Garland Group 22
  24. 24. The Garland Group 23
  25. 25. The Garland Group 24
  26. 26. The Garland Group 25
  27. 27. The Garland Group 26
  28. 28. The Technology The Garland Group 27
  29. 29. RSS Really Simple Syndication The Garland Group 28
  30. 30. The Garland Group 29
  31. 31. RSS Feed The Garland Group 30
  32. 32. RSS Feed The Garland Group 30
  33. 33. The Garland Group 31
  34. 34. The Garland Group 32
  35. 35. Blogs - Free - Setup in minutes - RSS enabled - Search Engine Friendly - Engages Customers! The Garland Group 33
  36. 36. The Garland Group 34
  37. 37. blogsearch.google.com The Garland Group 35
  38. 38. blogsearch.google.com RSS The Garland Group 35
  39. 39. Where do I start? The Garland Group 36
  40. 40. Just Listen. The Garland Group 36
  41. 41. Start slowly. The Garland Group 36
  42. 42. Be Authentic. The Garland Group 36
  43. 43. What are my customers doing online? The Garland Group 37
  44. 44. The Garland Group 38
  45. 45. The Garland Group 39
  46. 46. The Garland Group 40
  47. 47. The Garland Group 40
  48. 48. The Garland Group 41
  49. 49. The Garland Group 42
  50. 50. The Garland Group 43
  51. 51. The Garland Group 44
  52. 52. The Garland Group 45
  53. 53. The Garland Group 46
  54. 54. The Garland Group Source: Jim Bruene | netbanker.com 47
  55. 55. The Garland Group Source: Nancy Feig | financetech.com 48
  56. 56. The Garland Group 49
  57. 57. The Garland Group 50
  58. 58. The Garland Group 51
  59. 59. FYI The Garland Group 52
  60. 60. Web 2.0 and your Bank The Garland Group 53
  61. 61. Web 2.0 and their Bank The Garland Group 53
  62. 62. Thanks for your time. Video and PDF slides at: blog.thegarlandgroup.net Brad Garland, CEO The Garland Group brad@thegarlandgroup.net 54

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