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STYLE GUIDES@brad_frost
Great news, team.
We got the green light to
redesign the homepage.
That’s great
news, boss!
Yeah, the current
homepage is super ugly!
Yeah and don’t even ask
about the code quality lol.
Exciting! It will be great to do
things right this time.
Yeah we’re going to
use BEM…
And the visuals will be
clean and flat.
Yeah and we’re definitely
looking into React.js
And maybe this will give us
the chance to finally
migrate to a new CMS.
Grunt.
Make it so.
LATHER. RINSE. REPEAT.
global
north america
latin america
chile
europe
india
australia
china
hong kong
taiwan
huge jerk.
We don’t have time for
cohesion and continuity!
We’re too busy
DISRUPTING!
ONE BRAND
MOREDEVICESENVIRONMENTS
PEOPLELANGUAGES
CONTENT
BROWSERS
MEDIUMS
COUNTRIES
SCREENSIZES
FEATURES
PRODUCTSSERVICESFUNCTIONALITY
CUSTOMERS
FORMA
USER
FORMFACTORSCONTEXT
STYLE GUIDES
http://cargocollective.com/mcalkins/Walmart-brand-book-design
brand.wvu.edu
https://frontify.com/
BRAND STYLE GUIDES
๏ Purpose: establish guidelines for using core brand assets
๏ Audience: the entire organization, vendors and anyone
making use of brand assets
๏ Can include: Logos, typography, color palette, file templates,
assets, downloads, etc
https://www.google.com/design/spec/material-design/
http://www.lightningdesignsystem.com/
DESIGN LANGUAGE GUIDELINES
๏ Purpose: establish a design language for cohesive user
experience across a suite of products and services
๏ Audience: anyone creating user experiences for the
organization, mostly designers
๏ Can include: design principles, brand overlap, aesthetics, ux
principles, motion, etc
voiceandtone.com
styleguide.mailchimp.com
VOICE AND TONE GUIDELINES
๏ Purpose: establish and encourage a cohesive, appropriate
tone across the entire user experience
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: interface copy, marketing, documentation, blog
posts, legal, alerts, etc
http://www.economist.com/styleguide/
http://www.dal.ca/webteam/web_style_guide/writing_for_the_web.html
WRITING STYLE GUIDES
๏ Purpose: establish and encourage a cohesive writing style
across all properties
๏ Audience: content creators and editors, anyone writing copy
for the brand
๏ Can include: grammar, proper content structure, general
writing best practices
code block
.thisishowwedoit {
}
CSS SYNTAX GUIDELINES
code block
.this-is-how-we-do-it {
}
CSS SYNTAX GUIDELINES
code block
.thisIsHowWeDoIt {
}
CSS SYNTAX GUIDELINES
code block
.this__is__how__we__do—-it {
}
CSS SYNTAX GUIDELINES
code block
.- -...- - ..- - —— .. . ..—— — {
}
CSS SYNTAX GUIDELINES
https://github.com/styleguide
https://github.com/styleguide/javascript
https://github.com/styleguide/javascript
CODE STYLE GUIDES
๏ Purpose: establish code standards for teams to write more
cohesive, efficient, and maintainable code
๏ Audience: front-end developers, back-end developers, 3rd
party developers, summer interns, developers developers
developers
๏ Can include: development principles, HTML structure
guidelines, CSS architecture, syntax, best practices, JS style
and best practices, backend language syntax and best
practices
http://walmartlabs.github.io/web-style-guide
PATTERN LIBRARIES
๏ Purpose: establish and maintain an effective interface
design system to create consistent UIs, speed up
production, and create a watering hole for the team
๏ Audience: anyone touching the project: designers,
developers, project managers, product owners, etc
๏ Can include: global elements, typography, image types, lists,
navigation, blocks, media, animations, literally anything you
include in a UI
styleguides.io
MAKING PATTERN LIBRARIES HAPPEN
$ELL IT.
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
Consistency is one of the most powerful
usability principles: when things always
behave the same, users don't have to worry
about what will happen. Instead, they know
what will happen based on earlier experience.
-Jakob Nielson
http://www.nngroup.com/articles/top-10-mistakes-web-design/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
We just copied and pasted a pattern, changed a few
things, and in twenty minutes we had built a
system that was responsive; it looked great on
mobile and it was nice to look at. [The status page]
was one of those pages that not a lot of people will
see. We call them the dark corners.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/
By having a pattern you could actually use
that's already 95% of the way there, it brings up
the quality of everything so those dark corners
actually aren't so dark any more.
-Federico Holgado
http://styleguides.io/podcast/federico-holgado/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
Mostly designers will come up with rough
representations of where things might live without
going into too much detail because there's no
longer a need to do that work up front and we can
just tweak it in the browser afterwards.
-Ian Feather
http://styleguides.io/podcast/ian-feather/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
It is the common ground that designers and
developers are all seeking…and I find that a
style guide is really effective at providing
that common ground.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
Pattern libraries make what you change in
production a lot more easy to manage over the
long term; you're able to debug things more
effectively. You have a view into how your code
base is looking across a site versus having various
artifacts show up across hundreds of pages.
-Lincoln Mongillo
http://styleguides.io/podcast/lincoln-mongillo/
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference
BENEFITS OF PATTERN LIBRARIES
๏ Promotes UI consistency and cohesion
๏ Faster production
๏ Better workflow
๏ Creates a shared vocabulary
๏ Easier to test
๏ Useful reference
๏ Future-friendly foundation
SHOW, DON’T TELL.
http://cssstats.com
http://bradfrostweb.com/blog/post/interface-inventory
ROUND UP THE TROOPS
1
PREPARE TO SCREENSHOT
2
http://bradfrost.com/blog/post/conducting-an-interface-inventory/
SCREENSHOT EXERCISE
3
INTERFACE INVENTORY CATEGORIES
๏ Global
๏ Image types
๏ Icons
๏ Navigation
๏ Forms
๏ Buttons
๏ Interactive Components
๏ Media
๏ Headings
๏ Blocks
๏ Lists
๏ 3rd party stuff
๏ Advertising
๏ Messaging
๏ Animation
๏ Colors
PRESENT FINDINGS
4
http://www.pointswestav.com/wp-content/uploads/2011/04/Projector-meeting.jpg
REGROUP & NEXT STEPS
5
๏ Documents your interface design patterns
๏ Points out inconsistencies
๏ Helps get buy-in from organization
๏ Establishes scope of work
๏ Is the genesis of a shared vocabulary
๏ Lays the groundwork for a future pattern library
INTERFACE INVENTORY
AND IF THE BOSS STILL SAYS NO,
DO IT ANYWAYS.
IN ORDER TO MAKE THE WHOLE,
YOU NEED TO MAKE THE PARTS.
special thanks to Wolfram Nagel, SETU GmbH
special thanks to Wolfram Nagel, SETU GmbH
special thanks to Wolfram Nagel, SETU GmbH
special thanks to Wolfram Nagel, SETU GmbH
special thanks to Wolfram Nagel, SETU GmbH
ATOMIC DESIGN
ENTER KEYWORD
SEARCH THE SITE
SEARCH
ENTER KEYWORD
SEARCH THE SITE
SEARCH
ABSTRACT CONCRETE
ABSTRACT CONCRETE
CREATORS CLIENTS
REFERENCE BUILD REVIEW
DAVE OLSEN@dmolsen
WHAT PATTERN LAB IS
๏ A design system builder
๏ Your comprehensive interface design system
๏ A style guide starter kit
๏ A design toolkit (viewport resizer and other tools)
https://mustache.github.io/
MOLECULE GUTS
code block
<div class="block block-post">
<a href="{{ url }}">
<div class="b-img">
{{> atoms-thumb }}
</div>
<h3 class="b-title">{{ headline }}</h3>
<p class="b-excerpt">{{ excerpt }}</p>
</a>
</div>
BASIC INCLUDE
code block
{{> molecules-block-post }}
ORGANISM GUTS
code block
<header role="banner">
{{> atoms-logo }}
{{> molecules-primary-nav }}
{{> molecules-search }}
</header>
ORGANISM INCLUDE
code block
{{> organisms-header }}
TEMPLATE GUTS
code block{{> organisms-header }}
<main role="main">
{{# hero }}
{{> molecules-hero-video }}
{{/ hero }}
<section>
{{# experience }}
{{> organisms-story-feature }}
{{/ experience }}
</section>
<section>
{{# factoid-advertising }}
{{> organisms-factoid }}
{{/ factoid-advertising }}
CONTENT STRUCTURE ACTUAL CONTENT
PIPING IN REAL CONTENT
code block{
"title" : "Time Inc.",
"bodyClass": "home",
"hero" : {
"headline": "Moving People"
"img": {
"src": "/images/hero_beyonce.jpg",
"alt": "Beyonce"
}
}
patternlab.io
http://trentwalton.com/2011/07/14/content-choreography/
…OR DID THEY?
websitedesign &
development
style guidewebsitedesign &
development
style guide
websitedesign &
development
style guide
websitedesign &
development
design system
style guide
websitedesign &
development
style guide
design systemdesign &
development website
A style guide is an artifact of design process. A
design system is a living, funded product with
a roadmap & backlog, serving an ecosystem.
-Nathan Curtis
https://twitter.com/nathanacurtis/status/656829204235972608
MAKE IT MAINTAINABLE
YOU SEEK THE HOLY GRAIL.
http://rizzo.lonelyplanet.com/
style guide
design systemdesign &
development website
Pattern API
style guide
pattern labdesign &
development website
Grunt copy
CSS, JS, Patterns
MAKE IT CROSS-
DISCIPLINARY
MAKE IT APPROACHABLE
http://www.yelp.com/styleguide
http://purple.herokuapp.com
http://ux.mailchimp.com/patterns/
MAKE IT VISIBLE
When you place style guides behind constraints,
teams either take an outrageously long time to
get access, or they never get access.
-Nathan Curtis
http://styleguides.io/podcast/nathan-curtis
http://www.starbucks.com/static/reference/styleguide/
http://www.starbucks.com/static/reference/styleguide/
styleguides.io/examples.html
When I saw Salesforce’s style guide
I thought it was beautiful and it's
why I wanted to join this team.
-Jina Bolton
styleguides.io/podcast/jina-bolton
MAKE IT AGNOSTIC
WARNING:
NAMING THINGS IS
REALLY FREAKING HARD.
https://www.flickr.com/photos/131260238@N08/
MAKE IT CONTEXTUAL
MAKE IT LAST
http://www.google.com/design/spec/whats-new/whats-new.html
https://flic.kr/p/5YnE4z
atomicdesign.bradfrost.com
atomicdesign.bradfrost.com
ONLY
$10!!!
THANKS!@brad_frost

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